ArabAd

Each year, creatives and agencies face the challenge of reinventing Mother’s Day campaigns—trying to balance originality, brand relevance, and emotional impact. While many fall into clichés, a few stand out with fresh executions. This year ArabAd likes: - mink - Exotica by The Department sarl - Château Ksara by mink - Brasserie Almaza Lebanon - Beirut Beer (Nayef Kassatly) - Malik's Lebanon #arabad #mothersday2025 #lebanonadvertising #creativeads #mothersdayads #creativeadvertising #Lebanesemoms

In a recent marketing campaign for International Women's Day (March 8), Annahar Newspaper sparked controversy by unveiling a modified version of the national flag in Beirut's Martyrs' Square—a PR stunt that went wrong. Lebanese President Joseph Aoun strongly condemned the campaign, stating, "This is unacceptable. It is not permitted to tamper with the flag, even with good intentions, because the flag is a symbol of the country, and it is our duty to preserve it." #arabad #annahar #naylatueini #prstunt #womensday2025 #IWD2025 #IWD #lebanonadvertising https://lnkd.in/e2xT2GM3

We are thrilled to continue our longstanding partnership as media partner for the Dubai Lynx International Festival of Creativity 2025. It's always an honor to be part of the most prestigious regional creative and advertising awards. We’re excited for another year of celebrating excellence in the industry and can’t wait to cover all the amazing initiatives leading up to the event!! #dubailynx #dubailynx2025 #awards #creativeindustry #ArabAd #adindustry

Big congratulations from ArabAd to the 15 new inductees (Class of 2024) at the 2nd edition of the IAA Lebanon chapter Hall of Fame, held on Friday, February 28, at Casino du Liban.  It was truly a fantastic evening!  Keep an eye out for an in-depth coverage in our upcoming issue of ArabAd.  The 15 admen inducted into the IAA Hall of Fame are: Faris Abouhamad, alain brenas, Joe Ghoussou, Roy Haddad, Raymond Hanna, elie jabre, Elie Kai, Nabil Kazan, ramzi raad, Elias Rahbani, Rafic Saadeh, Fadi Salemeh, Jean-Pierre Sikias, Alex Slim and Raja Trad. #IAALebanon #IAA #LebanonAdvertising #AdvertisingLegends #Tribute #advertisingevent #adindustry

Throwback to last year’s inaugural IAA Lebanon chapter Hall of Fame, where the late Walid Azzi, publisher of ArabAd, was honored alongside 16 other advertising heavyweights. It was a night to remember, and if the first edition was any indication, the 2nd edition is set to be even bigger! #IAALebanon #HallofFame #arabad #advertisinglebanon #IAA #lebaneseadmen #walidazzi

From ‘The Work, The Work, The Work’ to #DoBigThings: BBDO Worldwide’s Bold New Chapter In a striking shift from its iconic motto "The Work, The Work, The Work," global advertising powerhouse BBDO has embraced a bold new philosophy: Do Big Things. This change signals the agency's commitment to aiming higher with bigger and more ambitious goals. As part of the Omnicom network, BBDO's fresh mantra reflects a modern- beyond the conventional mindset. Let’s see if “Do Big Things” will be more than just a slogan—but a genuine mission to pushing the boundaries of creativity, and aim for greatness. Nancy Reyes - Chris Beresford-Hill IMPACT BBDO #Advertising #BrandStrategy #AdIndustry #BBDO #Omnicom #DoBigThings #TheWorkTheWorkTheWork #ArabAd #adagency #advertisingagencies #agencyculture

Meet Noor Hani Wafa, Associate Creative Director at VML KSA, and join her in her abstract rambles, as she reveals her empathic side through ArabAd’s lighthearted and signature questionnaire. Noor is all about cats, very much into family and crazy about her job despite all the pressure and its chaotic side. Tough-minded and tenacious, no amount of defeat can make her quit in general. Just send this daydreamer watch the northern lights somewhere and she’d be a happy woman- but not sure ready to quit adland. #upcloseandpersonal #arabad #creatives #interview #advertising #creativeindustry #advertisingcommunity #saudiadvertising https://lnkd.in/dEJAuGVU

ArabAd takes the pulse of the Saudi Communication and Advertising industry—based on interviews published in its KSA special edition (Q4 - 2024) and conducted with some of the most active ad players in the kingdom. Amr El Kalaawy FP7 McCann Abeer Alessa The Bold Group Tarek Nour Communications Rami Hmadeh Serviceplan Group Middle East Najib Sabbagh SSUP World Tarek Mansour AGA ADK Advertising & Marketing Rakan Alowais Jummar PR Firas Mghames FEER McQUEEN Hisham Maksoudian The ADCouncil Riebal Hmaydan Ability #advertising #interview #arabad #adindustry #advertisingagencies #saudiadvertising #creativeindustry # https://lnkd.in/dXaDBVFw

As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on the rise, exploring fresh niches and forging impactful partnerships. ArabAd spotlights seven Saudi influencers who are carving out distinct paths in the creator economy, using their platforms to amplify their unique voices and reflect the richness of their roots. @rateel Al Shehhi #RateelAlphaTalk Thamer AlDairem ( Xzit Thamer ) Abeer Sinder @husein alireza @zainab Al blushi Faisal Sheraiff Mishaal Ashemimry #influencermarketing #influencers #saudiinfluencers #socialmedia #brandendorsement #podcasts #youtube #instagramers #contentdevelopment #creators #contentcreators https://lnkd.in/dJTUHpPA

Essence Adverts, in collaboration with Asus Rog MENA, brings you a spectacular commercial showcasing the ROG Astral RTX 5090 Dhahab Edition – a fusion of Arab heritage, gold-infused design, and cutting-edge performance. 
 #advertisingfilm #creativead #advertisingcampaign #advertising #advertisingcommercial #creativeadvertising #technology #gaming https://lnkd.in/dJ_JYVyN