Index Exchange

In typical programmatic auctions, data is released like a firehose, leaving marketers to try to catch what they can. Often, this means missing valuable insights.    #MachineLearning (ML) offers a new capacity for analyzing that firehose of available data and combining it with marketers’ campaign data to more efficiently and effectively reach the right audience, in the right place, at the right time, with the right message.    Watch @Sam Crosby, our senior director of product, explain why ML is such a game-changer for #AdTech. 👇    https://lnkd.in/gRAuzeYP  

Index CEO Andrew Casale speaks with Beet.TV’s Lisa Granatstein about the US DOJ v. Google ruling and what comes next: “In the event of a divestiture of either AdX or DFP, or both, there will have to be guidelines imposed on the divestiture that would prevent a reassembly,” he shared, emphasizing that the goal should be fostering “a thriving and competitive marketplace that drives maximum value, ultimately, to publishers.” Watch the full interview here: https://lnkd.in/eD2yK7NV

This morning, US Judge Leonie Brinkema ruled that Google violated antitrust laws—marking a major moment for the ad tech industry. Index CEO Andrew Casale told ADWEEK's Trishla Ostwal, “The judge got it right and this ultimately marks a check on big tech. This is going to usher in an era of a more competitive open internet." https://lnkd.in/eG_cny-r If you need a refresher on the trial and what it means for the industry, Jenn Hood, associate general counsel at Index, has you covered. Watch now: https://lnkd.in/eRgUxizf #GoogleTrial #AdTech

Ad waste is a $20 billion problem, largely due to fraud, MFA sites, supply chain inefficiencies, and non-performing media. Marketers have long optimized buy-side signals to extract value, but the real opportunity is in optimizing across the entire transaction.     When Butler/Till set out to drive higher ROI for a major US financial services brand, they partnered with SWYM.ai to leverage both buy- and sell-side intelligence via Index Marketplaces—boosting efficiency, transparency, and performance.     Swipe to see how, and check out our case study to see the full impact: https://lnkd.in/ea-gGShr  

Is decisioning in digital advertising shifting from the demand side to the supply side? How? Will AI be the saviour of quality? Are there in parallel other, simpler steps a human-led ad tech company can take to elevate inventory quality, offering the demand side a cleaner and more effective supply? What is the role of media owners? What differences can a buyer expect between a curated marketplace and a media alliance? Cadi Jones, SVP EMEA at Index Exchange, has seen it all, moving from the sell side to the buy side and back, from print to AI, from working with a single media owner to joining a media alliance. In this new episode of the not just ADZ podcast, we explore the shifts reshaping the industry and why, according to Cadi, they’re ushering in a new era of higher-quality advertising. Enjoy! (Link in the comments below)

Addressability is evolving—fast.    In a privacy-first world, media owners and marketers need scalable, interoperable solutions to stay ahead. That’s why we've partnered with ID5.io to provide easier access to quality inventory to buyers activating within Index Marketplaces.    Hear from Paul Zovighian, our VP of Marketplaces, and ID5 CEO Mathieu Roche on how our collaboration unlocks new sell-side addressability opportunities.    “Any advertiser, buyer, or agency who's using ID5 audiences can now directly activate on the sell side…you apply your audience before the auction even takes place—before it even goes to a DSP—so you’re able to get more scale as a result,” Paul shared. 

High attention. Low emissions.    That’s what KINESSO achieved when they partnered with Index to power a month-long campaign for a global nonprofit. The results:    🌱 35% Lower carbon emissions, as measured by Scope3  ⚠️ 6% Higher attention rates, as measured by Adelaide    By choosing efficient, direct supply paths to access premium, brand-safe inventory, KINESSO proved that sustainability and performance can go hand in hand.    Check out the full case study to learn more: https://lnkd.in/e_wxMAmT      #SustainableAdvertising #Sustainability 

Strong connections with colleagues, mentors, and peers can shape the trajectory of your career. Whether it’s a casual coffee chat, a shared project, or just staying in touch—those moments matter. We asked Indexers to share their top tips for building meaningful connections. Their answers are a great reminder that at its core, networking is about showing up, staying curious, and building community. See what they had to say. #Networking #Connections #Community 

We’re partnering with DeepSee.io - Publisher Intelligence to further elevate the quality and safety of programmatic advertising. By integrating AI-driven insights, we’re reinforcing our firm stance against MFA and low-quality inventory—ensuring marketers have access to premium, transparent, and brand-safe ad opportunities.    “We’re thrilled to partner with DeepSee.io to continue to elevate brand safety standards within the programmatic ecosystem,” said Jason Cicchetti, general counsel and head of exchange quality at Index.    DeepSee.io CEO Rachmiel (Rocky) Moss added, "As a leader in quality standards, Index Exchange has set the bar for transparency and quality in programmatic advertising.”    Read more about our partnership: https://lnkd.in/eu97DDJf   

"What they've done is built a really special community that shares, that learns from each other, that pushes the envelope," Lori Goode, chief marketing officer at adtech firm Index Exchange, says about the Beet Retreat. Just three months away — join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV 🏞️