Ray-Ban

A new colorway with Meta AI. Introducing #RayBanMeta Skyler with Chalky gray frame and Transitions® Gen S Sapphire lenses, presented by Barbara Palvin. Discover the new Skyler here: https://lnkd.in/d6zcsdaa

Balorama spotted at Colonne di San Lorenzo, Milan. #RayBan

Welcoming the Blacked Out collection by A$AP Rocky. The style of a worldwide icon meets Ray-Ban heritage in all-black frames with gold details and a tattoo logo. Discover the collection here: https://lnkd.in/dFbvdUFB

From April 8-12, right in the heart of Milan’s Design Week, we’re teaming up with creative studio C41 to bring the energy of the club to the streets. Together, we are reimagining a classic Milanese kiosk in Piazzale Lavater, turning it into a cultural hub where music, photography, and fashion come together. At the center of it all is the Mega Balorama - our bold take on an iconic style. With a nod to our rebellious spirit, the kiosk is a real-life expression of our dedication to blending authentic design with contemporary cultural expression.

Last Tuesday, on March 25th, we unveiled new Ray-Ban collections and Ray-Ban Meta new features during #RayBanVision, an exclusive event at the Grand Palais Immersif in Paris. The exhibition showcased our brand latest innovations, among which the new collection designed by our first ever Creative Director A$AP Rocky and new innovative AI features of our #RayBanMeta glasses, which will be available in France starting in April. In the exceptional setting of Grand Palais Immersif, guests were immersed in the world of Ray-Ban, experiencing the brand’s heritage, its legacy across generations and the enhanced customer experience it offers to its optician partners. A truly unprecedented experience, an immersive pause reaffirming Ray-Ban's multi-generational influence at the intersection of culture, fashion, and technology. 

Bringing underground cool to the forefront with the Balorama family. Explore all our wraparound styles here: https://lnkd.in/dVj-ZqRQ

Clubmaster takes over NYC and LA. #RayBan

Starting March 10th, our Ray-Ban Store in Shanghai welcomed visitors with a unique front door and store takeover, featuring an exciting simulator experience for those exploring the Ray-Ban for Scuderia Ferrari collection. On March 19th, the excitement continued with a special event where guests had the chance to meet Scuderia Ferrari HP driver Zhou Guanyu and to take part in the thrilling simulator experience. Zhou Guanyu also hosted a live Q&A session with attendees, adding an engaging touch to the day. We are proud to celebrate this unforgettable experience with Scuderia Ferrari.

On March 13th, our recently opened Ray-Ban store at Gran Vìa in Madrid hosted a consumer and PR event with two exclusive live DJ sets. The events featured the participation of the renowned tape artist No Curves, that offered a glasses customization and product postcards. We are looking forward to celebrating more activations and special happenings in our Ray-Ban stores.

Fashion Week like you've never seen it before with #RayBanMeta x Coperni Paris. Innovative style meets Meta AI and avant-garde design in this Limited Edition Wayfarer, that made its debut on March 9th at the Coperni runway show in Paris.