A name, a story to narrate. Four designers who want to stimulate and connect local businesses, promote virtuous behaviors and offer a new perspective on re-use, all through a BEER. Ibrida is a neighborhood beer brewed from the surplus bread unsold in the local bakeries in Milan. Unsold bread is a consistent problem for all bakeries. In Italy, 19% of food waste is attributed to bread. Ibrida in its mission to address Sustainable Development Goal 12 (Responsible consumption and production) wants to give a second life to this product, by turning it into a local, social, inclusive and circular beer. The beer is crafted for and with the growing areas of the city, in order to encourage forms of economic and social innovation in the area. As we are stronger when united, Ibrida also leverages on the synergistic collaboration with a network of partners – breweries, bakeries, local producers, community hubs, social associations and places – who come together to achieve a common goal. Ibrida’s first edition - Ibrida x Bovisa in the city of Milan - provided an intersection point for local breweries, bakeries and community gardens in the neighborhood of Bovisa. With the perfect combination of entrepreneurial and social spirit, Ibrida’s goal is to connect small businesses scattered over fragile territories, promoting short supply chains while conveying these values of change and spreading a sustainable vision. Ibrida is a social aggregator that desires to be more than just a beer.
Link esterno per Ibrida
Milano, IT
Design meets flavor at Service Design Drinks Milan, Bain & Company's Milan HQ — where we served up our Ibrida in celebration of bold ideas, fresh thinking, and sustainable creativity. 🍻 And this is just the beginning — we’ll be pouring even more at Milan Design Week next week. Stay tuned. #BreadBeer #DesignEvents #SustainableSips #MilanDesignWeek #FromBreadToBeer
🎁 Sold out in 10 days 🎉 Our special Gifts for the Planet box in collaboration with Cortilia not only got sold out in 10 days but also got featured in La Repubblica, iO Donna, Gdoweek, Nerospinto Magazine among others✨🔥 The proceedings from the box were contributed towards FAI - Fondo per l'Ambiente Italiano ‘s mission to make historical Italian cities more accessible 😘 Shout out to Cortilia, REDO, Foreverland Food, NASTE beauty and VAIA for contributing to this sustainable box! 🎉 https://lnkd.in/d_D3wJD9 #ibridabirra #christmasgift #upcycling #sustainability
Still searching for the perfect Christmas gift? 🎄🎁 Look no further! Treat your loved ones (or yourself!) to an Ibrida box of 12 fresh craft beers or a special gift pack of 3. 🍺✨ The choice is yours, but one thing’s certain—it’s the gift that everyone will raise a glass to! 🥂 #HolidayCheers #CraftBeerGifts #PerfectPresent
🎄✨ Christmas is the perfect time to embrace the beauty of upcycled products – gifts that not only bring joy but also make a difference for the planet. 🌍💚 At Ibrida, we believe in turning what’s left behind into something extraordinary. This season, let’s celebrate creativity and sustainability by choosing gifts with stories of transformation, like our beer made from surplus bread. 🍺🍞 Thanks Cortilia, Collateral, Stefano Colferai, NASTE beauty, Foreverland Food, VAIA, @redupcycling for this brilliant collaboration! #ibridabirra #upcycling #sustainablechristmas #natale #giftsfortheplanet #creativityandsustainability
🎄✨ This Christmas, we are thrilled to partner with Cortilia to present #GiftsForThePlanet – a unique holiday box that celebrates sustainability, creativity, and transformation! 🌍💡 Our contribution? A special #beer made with surplus bread, crafted with love and a commitment to reducing waste. 🍺🍞 The box also includes: 🍎NASTE beauty’s skincare products using apple scraps, 🪵VAIA’s smartphone amplifier made from fallen wood, 🎒Redo’s upcycled backpack 🍫Foreverland Food’s cacao-free chocolate with carob Every product in this box tells a story of reimagining and renewal – showing that change can truly inspire wonder. ✨ Give a gift that rewrites the rules and shapes the future of our planet. 🌟 #ibridabirra #giftsfortheplanet #cortilia #sustainability #creativegifting #upcycling #ibridaxcortilia
✨When in doubt, gift beer 🎉 Especially when it’s crafted, packed, and ready to bring holiday cheer. 🎁🍻 #HolidayBrew #GiftPack #IbridaTrio #BeerPack #DMforOrders
@ Digital Design Days 🫶 The past three days have been an incredible whirlwind of excitement, fun, and valuable insights! 🚀 The cherry on top? Ibrida exclusively available in the Business Lounge! 🎉 A big thank you to Filippo Spiezia for making this unforgettable experience possible 🙌 #DigitalDesignDays #Ibrida #DesignerBeer #DDD24
A little sneak peek into Digital Design Days 🫣 If you haven’t tried Ibrida yet, tomorrow is the last day at DDD’24! More details on www.ddd.live 🎉 #Digitaldesigndays2024 #DDD24 #designerbeer
We will be at Digital Design Days this weekend. And you? 😇 Digital Design Days is back for its 8th edition! We’re so excited to attend one of the world’s leading design events, right here in Milan. There’s a packed calendar with world class talks, roundtables and workshops, immersive exhibitions from international artists and preview the latest innovations in tech. And of course, enjoy a cold Ibrida while you do that 🍻 When? 6-8 October 2024 Events from 9am to 9pm Where? Superstudio Più, Via Tortona 27, Milan Learn more and get tickets at www.ddd.live #DigitalDesignDays2024 #DDD24 #Milan #Design
Ferragosto in Berlin? ☀️ This is what we did! We met with some fellow designers and nerded out about DESIGN 😇 Thanks Friends of Figma, Berlin for the incredible evening 🙌 Let's raise a PINT to creative change! 🍻 📸 Evgeniia Golubeva #InnovateBoldly #DesignRevolution #SustainabilityInMotion #DesignerBeer