Marketing Sherpa

We've met many tech founders and cofounders; everyone says they have a lead problem. But 9 times out of 10? It’s a relevance problem. You don’t need more prospects. You need to matter more to the ones you already have. Outbound fails when it ignores context: – What's your ICP’s stuck on – What keeps them up at night – What language do they actually use At Marketing Sherpa, we start here—before outreach, before content, before anything. Because when your message lands, you don’t have to chase. They lean in. It’s not magic. It’s relevance. #B2BMarketing #OutboundDoneRight #MarketingSherpa #RelevanceMatters

Cash flow tight? Team stretched? Growth still the goal? In this episode of the Scale Adventure Podcast, we sit down with Peter Ward, CEO & Founder of SoHo Dragon, who built a business that bends but doesn’t break. Real talk: → Running lean without losing momentum → Surviving (and thriving) without private equity → Creating a team culture that performs under pressure Peter’s journey is a playbook for adaptability, grit, and smart scaling—even when resources are limited. 🎧 Listen in if you're navigating growth in uncertain waters. #ScaleAdventurePodcast #Entrepreneurship #BusinessGrowth #Leadership #MarketingSherpa

Your outbound isn’t broken -It’s just forgettable. Cold emails. Mass DMs. “Quick question” intros. 👻 Ignored. Ghosted. Deleted. Outbound fails when it’s all pitch and no value. Want better results? ✅ Start real conversations ✅ Lead with insight, not a sales script ✅ Be curious, not salesy Less chasing. More connecting. Outbound still works — if you do it right. #B2BMarketing #OutboundDoneRight #ABM #MarketingSherpa

Most B2B marketing feels like shouting into a void—especially when trying to reach CXOs. Here’s the shift: 💡 Don’t start with a campaign. Start with a conversation. At Marketing Sherpa, we’ve seen it firsthand: when you lead with curiosity, not a pitch, everything changes. You build trust, hear what truly matters, and open doors that automation can’t. ABM works best when it’s human. So if your outreach is stalling, maybe it’s time to pause the campaign—and start talking. 😉 #B2BMarketing #ABM #CXOEngagement #MarketingSherpa #SalesStrategy

We’re excited to reshare this insightful episode of Scale Adventures 🎙️ In this conversation, Sebastian Avila, Co-Founder of Qualitara, takes us through his unconventional path to entrepreneurship—acquiring and transforming an existing company instead of building one from the ground up. From his early days at Goldman Sachs to leading a high-performing engineering solutions firm, Sebastian shares how strategic thinking, bold decisions, and intentional restructuring fueled Qualitara’s growth. His story is a powerful reminder: sometimes, you don’t need to start at zero to build something incredible. 🚀