Hong Kong Trade Development Council

Fashion InStyle returns on 27-30 April at the HKCEC, bringing together suppliers from the ready-to-wear, #garment and #fashion industries. This year’s event presents a new initiative, "NEXT@Fashion InStyle," showcasing #sustainable, cultural and innovative materials from some 60 international suppliers. Stay tuned for more details! Register now: bit.ly/4jiV5Xc Learn more: bit.ly/3YdLcSa

Edtech start-up Cathoven AI simplifies language learning by customising teaching materials for various levels and needs in seconds. The platform aims to provide a more engaging and motivating learning experience for students while easing the burden of lesson preparation for teachers. Cathoven’s tools are developed from scratch, leveraging expertise in AI and linguistics and adhering to internationally recognised frameworks such as the IELTS. Since its launch, the #startup has attracted tens of thousands of users and secured seed funding and grants from renowned institutions. Cathoven was recognised as one of the 2024 winners of the #HKTDC’s entrepreneurship development programme, Start-up Express. The programme facilitated media coverage as well as meetings and networking opportunities. Co-founder and CEO Erdi Tac shares that the programme “has always delivered, providing real support.” Read the full story on #HKMB: bit.ly/4cyh6z7 Learn more about #StartupExpress: bit.ly/3zJS2WB

Wada FoodTech, a smart catering solutions provider based in #HongKong, has successfully expanded to Tokyo and Osaka with the support of the HKTDC. “It was a long journey with the help of the HKTDC. At the beginning, even during Covid, we could not meet our Japanese clients face to face. But the HKTDC’s director in Osaka helped us to connect with our local Japanese partner and even went to their office to pitch for us. That was the beginning of our Japanese journey,” said Jason Chen, Founder and CEO of Wada FoodTech/Wada Bento. The start-up recently participated in the 2024 edition of #EntrepreneurDay (E-Day), which included the InnoClub Awards. Wada FoodTech received the InnoClub Industry Impact Award for its digitised food service model and signed a memorandum of understanding with Harada Corporation, a Japanese general trading company experienced in food innovations. This partnership assists Wada Bento in strengthening its presence and expanding its vending machine operations in the Japanese market. The #HKTDC has a network of 51 offices globally, including in Tokyo and Osaka. Jason highlighted that these offices provided “strong support.” Watch the video to learn more!

Discover the future of #green printing and packaging! Source eco-friendly #packaging solutions, including water-soluble non-woven materials, compostable shopping bags and recycled yarn-woven ribbons, at the Hong Kong International Printing and Packaging Fair on 27-30 April at the AsiaWorld-Expo. Register now: bit.ly/3QO0gC3 Learn more about the Hong Kong International #Printing & Packaging Fair: bit.ly/41Zv8EQ Running concurrently with DeLuxe PrintPack Hong Kong: bit.ly/4hKHs1G

Explore a curated selection of portable #lifestyle products that blend simplicity with sophistication at the #HongKong Gifts & Premium Fair’s Hall of Fine Designs on 27-30 April at the HKCEC. Uncover the latest #gift trends and engage with industry leaders. Register now: bit.ly/4c3WSg6 Learn more: bit.ly/429d2Al

Witness the ultimate fusion of low-altitude #technology and economic innovation at the upcoming #InnoEX on 13-16 April at the HKCEC.   The HKSAR Government has launched the "Regulatory Sandbox" pilot projects, and this year’s fair will showcase some of its most innovative solutions. Industry pioneers, including Vertaxi, AEROFUGIA, ASTRI and others, will unveil their cutting-edge innovations, demonstrating how low-altitude technology is reshaping industries from smart cities to drone logistics and beyond. The event will also feature a drone showcase.   Register now and be among the first to explore the benefits of the low-altitude #economy: bit.ly/4iBqweS Learn more about InnoEX: bit.ly/3FhT3HS Running concurrently with the Hong Kong #Electronics Fair: bit.ly/42aYpfL

Get ready to experience the #panda fever at the Hong Kong International Licensing Show (#HKILS) on 28-30 April at the HKCEC! This year, over 30 panda IPs will take the spotlight at HKILS, including Ocean Park Corporation’s famous pandas #Yingying, #Lele, #ElderSister and #LittleBrother, as well as a range of original panda IPs created by local designers. Visitors can also enjoy a fun-filled stamp collection activity—collect 4 unique stamps while exploring the hall and complete a personalised panda-themed postcard! Be sure to check out the Panda Map wall, showcasing all the panda IPs, inspiring the expansion of business opportunities and providing the perfect spot to snap a photo. Register now: bit.ly/4bk0tGr  Learn more: bit.ly/3yWi60w

The Home InStyle returns on 27-30 April at the HKCEC, featuring a wide range of products including tableware, kitchenware, interior décor, healthcare items and more from around the world. The event will also bring together industry figures to discuss the latest trends and developments, along with business matching and networking opportunities. The #HKTDC is exclusively offering up to three nights of hotel sponsorship for overseas buyers. Learn more: bit.ly/3YdMb4S Register now: bit.ly/3QXXPgo Details: bit.ly/4l66xH7

The TVB Business Focus Broadcast features five innovative #HongKong start-ups sharing their entrepreneurial journeys. They discuss how the #HKTDC has supported them in setting up, connecting with potential partners, promoting and expanding their businesses overseas, and gaining visibility through HKTDC-organised events, exhibitions and conferences. The five firms include: i2Cool Limited - A leading green technology firm specialising in electricity-free cooling solutions AT-VIBE TECHNOLOGY LIMITED - Focuses on automation intelligence and IoT development and projects Meat The Next - A superfood tech company dedicated to developing nutritionally balanced protein products using sustainable ingredients Wada FoodTech - Helps restaurants expand operations and increase profit margins with hot-chain bento machines PanopticAI - A health technology company revolutionising vital signs monitoring with its clinically validated rPPG technology Watch the full video: https://bit.ly/3XDW8sd

#MarketingPulse X #eTailingPulse wrapped up on a high note! Nearly 80 global industry thought leaders gathered to share insights with over 1,600 marketing and e-commerce professionals, covering data-driven marketing, AI, cultural branding, art and music branding, animal KOLs, the age of atomisation, China’s #SheEconomy, neurodiversity-driven marketing, ASEAN and Halal markets, Gen Z marketing, the silver economy and more, offering attendees practical takeaways and actionable strategies. Missed the live sessions? Register online by 19 April to gain unlimited access to the event replay: bit.ly/4j2VmNx