From Peru to the World / From Cinema to Customers with Lagardère Travel Retail 🎬🌍 Lagardère Travel Retail is proud to have collaborated with STUDIOCANAL to bring this activation to life for the release of the new Paddington movie! From November 2024 to March 2025, we demonstrated our ability to adapt to our partners' campaigns across our global network, taking this little bear on a journey from Peru to more than eight countries, including Canada, France, USA, Poland, UK, Australia, Germany, and New Zealand. With tailored communication for each market to enhance the relevance of the activation, our local empowerment showcased our strength in maximizing customer touchpoints: mascots, coffee printers, games… making the Paddington plush toy, along with many other fun products, even more desirable. A big thanks to the teams for their outstanding work, and to STUDIOCANAL for their trust. At Lagardère Travel Retail, we know how to take care of the « bear » necessities of travel.
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