The FMCG Guys

MEDIA ON-THE-MOVE with Dean Harris from Co-op Media Network ⚠️ A slightly longer episode this week as we're diving into a very important topic - HFSS! With new legislation on the way, we spoke to Dean about how brands can navigate these new complexities and manage their retail media strategies to stay compliant.

The FMCG Guys will be on the Judging Panel of the prestigious Retail MediaX Awards, which will be unveiled May 13th in London 🏆 Entries close April 24th, request the entry pack > team@retailx.com We'll be choosing... 😀 Retail Media Person of the Year 😀 💻 Full Funnel Campaign of the Year 💻 📲 Retail Media Technology Partner of the Year 📲 🧜 Rising Star 🧜 🤼 Team of the Year 🤼 ⚡New Technology Solution of the Year ⚡ 🚦Effective use of Retail Media 🚦

Episode 237 with Jose Salas from Reebok 👟 📈 Apple Podcasts: https://lnkd.in/dNk22_8f Spotify: https://lnkd.in/dd8KV5EG He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it’s often perceived to be. Tune in to hear about: - His career path in Finance and cross-functional moves - Why Finance sometimes gets a bad rap - How Finance can be a powerful partner for growth and innovation - Collaborating effectively with other functions - The impact of the data revolution on Finance

What's 2025 got in store for FMCG? We recently spoke with Frederic Fernandez to speak about the state of the industry. According to him, we should never bet against FMCG and this year will be the one where we'll see who the true outperformers are. Find the full conversation on your favourite podcast player.

1 Year Ago we spoke Retail Media with our good friend Claire Wyatt! We look forward to seeing her drive further impact on her new role at The Trade Desk 🚀

I recently had the chance to join The FMCG Guys podcast for an amazing conversation with Daniel Torres Dwyer and Robert Nowell – thanks again for inviting me and for such a great chat on eCommerce D2C and Corporate life! In under an hour, we touched on: - What transformation means in D2C today, and how we're approaching it at Beko Europe - The 360° strategic role of D2C for a big corporate, beyond pure sales - The differences between D2C in FMCG vs. Large appliances - How we’re using AI (and why it can't be left alone) - The difference between 1P and 3P retailer data - The importance of listening to consumers to shape value propositions that actually work Thanks again, Daniel and Rob – really enjoyed the chat! 🎙️ Listen to the full episode here: https://lnkd.in/eZJ-G_aZ

The CPG Guys were joined last week by illycaffè's NA VP, Omnichannel & Customer Experience Cristian Arcangeli! Don't miss this conversation around making the most of Digital to build a brand in a competive market: https://lnkd.in/eTBnSK4z

We are back with another episode of #theSocialCorner with our host Rafael Schwarz reporting from the Impact 2025 influencer marketing conference in Paris. Last week, more than 100 marketing experts and creators meet in Paris to discuss one key question - is 𝙥𝙧𝙞𝙤𝙧𝙞𝙩𝙞𝙯𝙞𝙣𝙜 𝙖𝙙𝙫𝙤𝙘𝙖𝙘𝙮 𝙫𝙨 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 a possible solution to help CMO do more with less budget? In attached video, Rafael summarizes the anwers from keynotes, panel discussion and interactions with fellow industry leaders. More insights and best practices for social media marketing every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group). #influencermarketing #advocacy #advertising

Throwback 🔙 to our conversation about building Digital Ecosystems with Bata Group's CDO Roger Graell: https://lnkd.in/dzasS9yM We spoke about creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. In this episode, we learn about: - The objectives he sets when approaching a Digital Business - His 3 key business pillars: dot com, developing marketplaces and in-store -digitalization - Career background at the likes of lastminute.com and Mango - Building Omni capabilities like using stores as operational hubs - The importance of consistency - His contact with new technologies

Episode 236 with Marco Brucato from Beko Europe 🔌 - Apple Podcasts: https://lnkd.in/dsETnQnx - Spotify: https://lnkd.in/dnwQrEYn Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It’s a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value? In this episode, Daniel and guest co-host Robert Nowell from Medium Marketing explore: - How Marco has built and scaled DTC in multiple Consumer Goods categories - The differences between DTC in Appliances vs. Food - Making DTC incremental — not a threat to retail partners - The current state of the Digital Shelf - Competitive advantages from owning first-party data - Scaling an eCommerce organization from the inside - Real-world AI use cases