Reveal

CallRail had a challenge: move from a one-way integration with HubSpot to a two-way data-sharing partnership that actually drove revenue. The key? Getting ecosystem data in front of the right people at the right time. Here’s (in few words) what worked for Jennifer Keepes, Strategic Partner Marketing Manager and Mike Stocker,  VP of Partnerships at CallRail: ✅ Sales enablement: Aligning partner data with seller workflows ✅ Co-selling and co-marketing: Using insights to create targeted campaigns ✅ Leveraging Reveal & CRM data: Instant access to mutual opportunities "I have to make sure we are putting the [ecosystem] data where the sales reps are. I don’t want them to have to look anywhere else." — Jenn Keepes By making partner data impossible to ignore, CallRail turned ecosystem insights into closed deals: ✅ 167% increase in HubSpot integration adoption ✅ 3x YoY growth in HubSpot-sourced opportunities ✅ 42% higher free trial-to-customer conversion rate Is your team actually using the ecosystem data you’re surfacing? Let’s chat about how Reveal can help you go from data to deals. Learn from Jenn how ELG can drive real impact for your business, read her full story here: https://lnkd.in/gkYz6Spq

Counting down to next week’s Channel Partners Conference & Expo in Las Vegas! 🎉 We’re excited to connect with the best in the industry and talk about all things channel and cybersecurity. Don’t miss the VIP Cocktail Reception, where you can meet Kevin Linehan, our Director of Partnerships, and Erin Stanwood Bates, our CRO for great conversations and networking. 🍸 Want to join us for this exclusive event? Reach out to Kevin Linehan to RSVP — spots are limited! See you in Vegas!

Aircall and HubSpot used ecosystem data to drive 20% more revenue Aircall wanted to go beyond a simple integration with HubSpot. They needed to operationalize co-selling — and they did just that. ✅ 55% close rate of HubSpot referred leads ✅ 20% increase in MRR per opportunity ✅ 30+ collaboration requests per month The key? Getting ecosystem data in front of the right people at the right time. 🔹 Lead sharing at scale – Used Crossbeam to surface mutual opportunities and streamline referrals. 🔹 Sales enablement done right – Equipped reps with the right training and content to engage with HubSpot sellers. 🔹 Trust-first approach – Built credibility within HubSpot to ensure stronger collaboration. “Aircall is one of the most responsive app partners I’ve ever worked with." – Heywood Chu, Senior Solutions Engineer at HubSpot. Is your team actually using the ecosystem data you’re surfacing? Learn how Aircall and HubSpot worked together to build a successful co-selling motion on the State of Partner Sales by HubSpot, Crossbeam, and Partnership Leaders. Read Aircall’s full story here: https://lnkd.in/e9dr7Fwk

Bob Moore‎, our CEO, recently shared during the State of Partner Sales Launch, a game-changing insight on how AI is reshaping work. Here’s the key takeaway: Your competitive advantage in the AI era isn’t just having powerful agents — it’s feeding them the right data. 🔹 Everyone can build AI agents, but the real magic happens when you give them context — your CRM data, call recordings, and insights from your partner ecosystem. 🔹 The strongest AI-powered go-to-market strategies combine first-party data (your internal knowledge), third-party data (public sources), and second-party data (your partners' insights). 🔹 This layered data approach fuels AI agents, making them smarter, faster, and more effective in identifying opportunities. Miss one of these layers, and you’re leaving revenue on the table. Master it, and your AI-powered GTM will leave the competition in the dust. Watch the entire webinar here: https://lnkd.in/ebXCzxnu

#ChiliPalooza started yesterday, and we’re ready for an event that’s anything but ordinary! 140+ GTM leaders came together for real, attendee-driven conversations on the future of partnerships, sales, and beyond. We believe the best ideas come from open collaboration — so we’re here to listen, learn, and share how partner ecosystems are transforming revenue growth. If you're in Carefree, AZ, make sure you connect and talk shop (or just enjoy the sunshine together ☀️) with Erin Stanwood Bates and Jess Rowe. See you there!

Co-selling isn’t just about sharing pipeline. It’s about aligning teams, surfacing the right opportunities, and making life easier for buyers. Gong‎ & Chili Piper‎’s partnership is a masterclass in this.  🔹 They leveraged Crossbeam’s account mapping and Salesforce widget to identify overlapping customers and prospects, allowing them to prioritize the most valuable deals, 🔹 Equipped their sales teams to co-sell by creating asynchronous video training on how to pitch the integration, building custom CRM reports to help reps track and manage co-sell deals, 🔹 Identified where their products naturally fit into a sales rep’s workflow, created a frictionless user experience that made the integration feel like a single, unified solution,  🔹 Focused their marketing and sales messaging on customer outcomes, not just features. The results for Chili Piper? 50% lower CAC from Gong-sourced deals, 24-48 hour time to close, and near 7-figure monthly revenue.  Here’s the key takeaway: The best co-sell motions aren’t just about revenue — they improve the buyer experience. And when that happens, deals close themselves. Learn what Gong and Chili Piper did to make their partnership a success: https://lnkd.in/e9dr7Fwk

Think your partnerships are driving revenue? Prove it. Too often, partner influence gets lost in the noise. But with ELG attribution, you can track, measure, and showcase the real impact of your ecosystem. Join Joy Rudnick‎, our Customer Education Manager, in one hour for a 30-minute power session on: 🔹 How to find and track attribution data in Crossbeam‎ 🔹 Proving partner influence on revenue (with actual data!) 🔹 Turning insights into bigger wins for your team Data beats guesswork. Save your seat now! https://lnkd.in/eWUt7Rdj

Ready to expand your ecosystem? Try Partnerbase, your launchpad for Ecosystem-Led Growth. Built by Crossbeam, this unique database tracks partnerships between over 100k companies globally, with almost 350k partnerships on record. Search for your next partner by company name, ecosystem, industry, common partners, and more. Create lists with notifications when new partnerships are registered with key partners. It’s free, easy to use, and allows you to easily send partnership invitations via your Crossbeam account. Check it out at partnerbase[dot]com 

Last week, Senior Product Manager, Natasha Kupusovic and Product Marketing Manager, Adèle Quéméner broke down the latest updates in Crossbeam‎, including:  👉 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗱𝗮𝘁𝗮, such as new fields in HubSpot‎’s Company object  👉 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴, including activity from Crossbeam Copilot  👉 𝗔 𝗻𝗲𝘄 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 Pipedrive‎ as a main data source  👉 𝗠𝘂𝗹𝘁𝗶-𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 for international teams 👉 𝗔𝗻𝗱 𝗺𝘂𝗰𝗵, 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲! Learn how these improvements can help you drive more revenue. Check out the replay at the link below! 

In just 1 hour, you’ll meet some of the top GTM leaders as they discuss THE strategies to align sales and partnerships for maximum revenue impact — we’re talking about a 40% increase in partner-driven revenue, 25% shorter sales cycles, 50% increase in pipeline, and more. 🥳 The crew on today’s mission includes: 👉 Alexis Bonavota, Sr. Partner Success Manager (G2) 👉 Jon Maly, VP of New Business Sales (G2) 👉 Alexis Petrichos, Sr. Director of Strategic Partnerships & Ecosystem Marketing (Chili Piper)  👉 Ashi Aber, Head of Technology Partnerships (Gong) 👉 Kelly Sarabyn, Director, Technology Partner Programs (HubSpot) 👉 Asher Mathew, CEO and Co-Founder (Partnership Leaders) 👉 And our very own CEO and Co-Founder, Bob Moore If you haven’t secured your spot yet, this is your final boarding call — don’t get left behind while the future of partner sales takes off without you: https://lnkd.in/gVsU2Wju