Partnership Leaders

Catalyst 25 | May 13-15 | Seattle Mark your calendar, because this year’s Catalyst will be an immersive experience designed for modern business leaders who want more than surface-level talks and generic networking. We took your feedback from last year and used it to optimize everything. 🔷 More practical case studies so you can see what’s actually working.  🔷 More high-impact thought leadership to help you stay ahead.  🔷 More curated connections so you’re meeting the right people, not just collecting badges. And, of course, the trademark Catalyst experience—the energy, the off-the-record conversations, and the community that makes this event unlike anything else. If you were there last year, you know. If you weren’t, this is your chance. 👀 Check the comments for all the details! 👇

This week is packed — and you don’t want to miss it! Partnership pros deserve more than surface-level advice. They need space to get real — sharing strategies that actually drive results. That’s exactly what our members get through PL’s expert-led digital events. This week, we’ve got a loaded calendar featuring leaders who are sharing their best strategies, hard-earned lessons, and behind-the-scenes insights. 🔒 If you’re already a PL member, make sure you’re signed up so you don’t miss out: https://lnkd.in/gqmzG6fV 🔗 Not a PL member? You’re missing more than just these sessions — you're missing access to expert-built resources, templates, and a global network of peers. Now’s the time to join: https://lnkd.in/eKxqhikA A massive shoutout to Mario Joao, Caryn Jervis , Jen Waltz 🧠🛡️, and Julien Brain, MBA, for hosting these incredible events. Your generosity in sharing your expertise is what makes this community thrive. Let’s make this week one for the books! Who’s excited?!

The Catalyst 25 Local Chapter Challenge is on! Our Partnership Leaders Chapters across the world are going head-to-head to see who can bring the most attendees to Catalyst 25. In this video, our Co-Founder and CPO, Chris Samila explains how your Chapter can come out on top—and win cash, a trophy, and serious bragging rights. Here’s how it works: Chapters are split into three divisions based on size to keep things fair. The top 3 in each division win: 1st: $1,000 + trophy + a free Catalyst 2026 ticket for the Chapter Host 2nd: $500 + trophy 3rd: $250 + trophy Want to see your Chapter win? Watch the video to learn more and start rallying your local community. Terms & Conditions apply: https://lnkd.in/gBgUQNuU #Catalyst25 #PartnershipLeaders #ChapterChallenge

Happy 50th to Microsoft, an iconic force in innovation, partnerships, and global transformation. From shaping how we connect to empowering ecosystems, the impact is undeniable. We’re looking forward to celebrating this milestone with the Microsoft team this May at Catalyst. #Microsoft50 #Catalyst2025

Your Seattle adventure awaits with the Catalyst 25 HeliTour Giveaway. We’re sending one lucky Catalyst attendee on a private helicopter tour for two over Seattle, with views of Snoqualmie Falls, the Space Needle, and more. Courtesy of @Labra.io Here’s how to enter:  • Refer 3 or more people to register for Catalyst 25 (make sure they list you as the referrer)  • Post about attending using #Catalyst25  • Extra referrals mean extra entries Winner announced May 12. Ready for liftoff? Start referring: https://lnkd.in/gNcVURS9 #Catalyst25 #Seattle #HeliTourGiveaway

Catalyst Keynote Speaker: Dustin Sedgwick!   As CMO, Managing Director - Payments of JPMorganChase, Dustin has helped drive a $9B → $18B revenue growth surge in just four years—turning J.P. Morgan Payments into a fintech powerhouse. With $10 TRILLION moving through their systems daily, he’s leading the charge in global commerce, embedded banking, blockchain, and fraud prevention.   At #Catalyst25, Dustin will break down what’s shaping the future of payments, fintech, and partnerships—and what it means for you.   See you in Seattle on May 13-15, 2025!   #Catalyst25 #JPMorgan #Keynote #Fintech #Payments

Last Thursday, our Resellers Peer Group tackled the real challenges of scaling and enabling partners through a high-impact discussion. They shared candid insights on: • Aligning goals to create value for customers, partners, and the company • Balancing focus between services and product sales • Managing pricing & discounts across global markets • Structuring partnerships - formal agreements vs. organic relationships They also broke down what’s actually working with PRM portals—when they make sense, what to look for, and how they impact reseller and referral motion outcomes. Huge thanks to Dan MacIsaac, Kurt W. Showalter, and Marco Papa for this strategic discussion. If you're not in a peer group, you are missing out! These conversations go deep, fast. 👥 PL Members: DM the helpdesk in Slack to join 🔗 Not yet a member? Apply to join the community. More info in the comments!

Big news: Impartner Software is back as a #Catalyst25 sponsor! Asher Mathew caught up with Trevor Burnett to talk about why Impartner keeps coming back to Catalyst—and why they’re so passionate about helping partner pros become heroes at their companies. Whether it’s their innovative PRM solutions or their commitment to driving ecosystem growth, Impartner knows how to make an impact. From their legendary Wellness Station to their ROI workshops, Impartner always brings the energy (and some unforgettable experiences) to Catalyst. We can’t wait to see what they have in store for us this year! See you in Seattle on May 13–15! 🔗 Secure tickets today. More info in the comments. #Catalyst25 #Partnerships #GTM #EcosystemExecs

Catalyst 2025 is heading to Seattle, the home of Microsoft, and we’re excited to welcome a true industry trailblazer to the stage:    Nicole Dezen, Microsoft’s Chief Partner Officer and the first-ever CPO of a large enterprise tech company. As Microsoft celebrates 50 years, Nicole will share her bold vision for the future, and why partners are at the center of it.    The momentum speaks for itself: ❑ 500,000+ partners and counting  ❑ For every $1 Microsoft earns, partners earn up to $10.93  ❑ AI is fueling higher margins and faster growth    Nicole is shaping the future of the partner ecosystem, and you don’t want to miss what’s next.    Nicole leads the commercial partner business and is responsible for building and selling Microsoft Cloud AI applications, services, and devices with partners. We’re thrilled to welcome Nicole to the #Catalyst25 keynote stage!      See you in Seattle. ✈️     #Catalyst25 #Microsoft #Partnerships 

🚨 𝐓𝐡𝐞 𝐈𝐝𝐞𝐚𝐥 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 (𝐈𝐏𝐏) 𝐆𝐮𝐢𝐝𝐞 𝐢𝐬 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐥𝐢𝐯𝐞! We reviewed dozens of applications from partnership pros across the globe and handpicked 25 experts to contribute their frameworks, scorecards, and real-world criteria for building better partner programs. This is the most vetted IPP resource we’ve ever created—and it’s exclusively available to Partnership Leaders members through our Member Hub page. Here’s what’s inside: - A complete IPP framework that aligns with revenue goals - Contributor insights from teams at Google, HubSpot, Ramp, and more - Partner scoring models and qualification templates - Lessons from top operators on prioritizing the right partners - A short certification course to help you apply it fast Huge thanks to the contributors who helped bring this to life. You raised the bar. 🙌 We reserve these resources for Partnership Leaders members, but to celebrate the launch, we’re giving it away to the first 50 non-members who: 1. Comment on this post 2. Submit their contact info at the link below Drop a comment on this post—the most popular one after 24 hours will win exclusive Partnership Leaders swag! Ready to build better partnerships? Let’s go. 👇 #partnerships #IPP #PartnerEcosystem #PartnerPrograms