Artefact

📢[Don’t miss the Artefact #MROI Guide: A C-Suite Guide to #MarketingMeasurement in 2025] Learn how to optimize the true incrementality of marketing & media activities to maximize ROI. Artefact’s proven Marketing Return on Investment (#MROI) Measurement Suite allows companies to address all business questions and elevates the process of decision-making on multiple levels. 👉 Download the report: https://lnkd.in/eYGngHxs Artefact, in collaboration with Accor and Nike, presents an in-depth exploration of Marketing Measurement, a critical topic for CMOs and CFOs navigating today's dynamic landscape. 🔎 Why read this #whitepaper? With #GenAI and advanced analytics reshaping marketing, this report provides the strategies, frameworks, and real-world case studies to help businesses optimize marketing spend, brand impact, and data-driven decision-making. What you’ll learn in this report: ➡️ State of Marketing Measurement Today – Why CMOs struggle with dynamic budget adjustments and ROI tracking. ➡️ The Golden Triangle of MROI – A deep dive into: 🔹Marketing Mix Modeling (#MMM): Our model allows for strategic decision-making taking into account media & marketing budgets, #BrandPower (based on Share-of-Search, Social Listening, and Brand Tracking), Pricing, Promotions, Product Launches, Merchandising, and Distribution. It captures both the short and long-term effects of media and brand on revenue. 🔹#Incrementality Testing: It allows for validation and calibration of MMMs by measuring impact on the ground. A suite of approaches provides significant validation of the robustness of the causal effect of campaign interventions. 🔹Multi-Touch Attribution (#MTA): Artefact’s techniques allow companies to gain rapid granular insights on audiences, geos, and campaigns that drive in-flight campaign optimization. An array of packaged and tested techniques allows for robust benchmarking on a granular view of the #customerjourney. ➡️ Exclusive Behind-the-Scenes Insights – How Accor and Nike leverage #data to drive brand growth. ➡️ Future Outlook – How CMOs can master the balance between long-term brand building and short-term performance. MROI’s #businesscases are also described to inspire you and bring you some actionable insights, from industry leaders and Artefact experts: ✅ Accor’s Use Case about optimizing investments with MMM for budget planning by Yassine HACHEM, SVP E-commerce & Customer Engagement ✅ Nike’s Use Case about operationalizing marketing measurement into business strategy through strong leadership, a tailored toolkit, and a data-driven culture by Linda Cereda, former Global VP of Marketing Data. ✅ Use Case about leveraging Google’s #Meridian for more accurate and timely Marketing Mix Modeling by Sid Mohan, Director Data Science & Causal Inference at Artefact ✅ Use Case about integrating long-term brand effects into #MMM by Johan Walda, Manager Data Science at Artefact Download the Artefact MROI ebook now!

[🎞 Video testimonial of Edouard de Mézerac, Group CEO of Artefact, at the Microsoft AI Tour in Paris.] Édouard was interviewed at this major annual event by Microsoft, where he shared his views on the importance of bringing together #business and #techleaders to explore the latest data and AI solutions that can accelerate their transformation and boost their #productivity. Microsoft AI Tour was a very inspiring event, with discussions centered on AI's transformative potential in reshaping business practices. 🗨️ “We’re at the beginning of the #agentic revolution. And what’s exciting is that it’s not just a tech story, it’s a business story. #AIagents are here to solve real problems for business teams,” said Edouard. For Artefact, being part of the Microsoft AI Tour was important in reinforcing our #collaboration as an official Partner of Microsoft. Edouard stressed the significance of involving business functions, alongside technical teams, in the creation and application of AI solutions. This aligns with Artefact’s mission to help business teams create impactful AI solutions that deliver measurable results. Edouard’s highlighted that:  ➡️ Successful AI #adoption goes beyond technical implementation. It requires seamless #collaboration with business teams to ensure AI solutions address specific business needs. ➡️ By working hand-in-hand with business leaders, Artefact empowers teams to take ownership of their AI use cases, ensuring that AI agents are effectively deployed to solve key challenges.  💡 Edouard de Mézerac explained, "The best solution is worth nothing if it’s not used." To achieve measurable impact, AI must be integrated into the day-to-day operations of business teams, ensuring that it generates sustainable #value. Edouard also met at our booth with Corine De Bilbao, Chief Executive Officer and CVP of Microsoft France,  talking about about how #agenticAI is profoundly reinventing business processes in the midst of a revolution driven by AI agents and #GenAI technologies. We were proud to be among the select consulting partners at the Microsoft AI Tour in Paris, contributing to this exciting AI-driven transformation alongside our joint clients. #AIAgent #DigitalTransformation #TechAdoption

[France 2030] 🏆 Alors que se tient à Paris, le Comité interministériel de l'innovation #C2i, Artefact est fier de faire partie de l’aventure #France2030 pour rapprocher le futur et contribuer à l'excellence française dans la recherche et l'innovation ! 💡 En 2024, notre projet #ArGiMi a été sélectionné dans le cadre de l’appel à projets “Communs numériques pour l’IA générative” lancé par Bpifrance. 🚀 Il s’agit d’un consortium unique entre Mistral AI, Artefact, GiskardAI, l'INA - Institut national de l'audiovisuel et la BNF. En unissant nos compétences, nous visons à créer la prochaine génération de Large Language Models (#LLM) francophones. Ce partenariat ambitieux vise à développer des communs numériques pour l'IA générative, des corpus #industriels aux modèles de langage fondationnels, en passant par les #algorithmes d'évaluation, les facilitateurs de déploiement et leur intégration dans des applications d'agents. • Mistral AI développe de nouveaux modèles d’intelligence artificielle générative pour les entreprises, en combinant l’excellence scientifique, une approche ouverte et une vision responsable de la technologie.  • Artefact excelle dans l’intégration de ces modèles dans des applications industrielles. • Giskard est expert de l’évaluation de la qualité, la conformité et de la sécurité des modèles. Ce projet repose sur un engagement fort pour l’#opensource, la #transparence et la #souveraineté numérique, avec une équipe de recherche dédiée dans le cadre d'un partenariat entre le Centre de Recherche d'Artefact et CentraleSupélec - l’Université Paris-Saclay. 👉 En savoir plus sur le consortium ARGIMI : https://lnkd.in/epB7Rd5D Merci à l’Etat de son soutien sur ce projet ! ➕ Pour en savoir plus sur #France2030  👉 https://lnkd.in/dYjMFkra 

[Ardian x Artefact] 🎥 Video testimonial - Transforming Business with AI | Discover how Ardian and Artefact are unlocking AI’s powerful potential through impactful use cases, AI adoption strategies, and innovative #digitaltransformation. Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Since 2021, Ardian and Artefact have worked together, exploring the ways businesses can harness the potential of #AI. In this video, Clément Marty, Ardian’s Head of Digital Transformation, and Jérôme Petit, Managing Partner at Artefact & Private Equity Global Lead, share their insights on how the #partnership reflects their collective mission of being the Architects of Lasting Change through digital innovation. As both a #PrivateEquity and a technology company, #tech shapes Ardian's business strategy. Both within Ardian and across its portfolios, the firm is constantly looking for better ways to use tech tools – especially #AI and generative AI – to work smarter, faster, and make better business decisions. Ardian's ability to innovate is key to its differentiation, as well as a powerful driver of sustainable value creation. 🔍 From #B2B sales and #marketing acceleration to #GenAI-powered tender response assistants, the focus is on high-impact use cases and, crucially, driving adoption across teams. As Jérôme puts it: "The best solution is worth nothing if it’s not used." This collaboration goes beyond strategy, it’s about execution, enablement, and measurable impact:  ✅ Hosted the Ardian Digital Catalyst Day with 40+ tech leaders ✅ Supported strategic growth initiatives, from new markets to platform builds ✅ Rolled out AI tools that empower teams to move faster and smarter 🗣️ “We are very proud to have contributed to Ardian in creating lasting change by rolling out a new data platform for internal use and GenAI tools for fast processing in data rooms,” mentions Jérôme Petit, Managing Partner at Artefact & Private Equity Global Lead. “The feedback is extremely positive and promising,” adds Clément Marty, who was one of the test users of the solutions Artefact helped Ardian build.

🚀 Artefact 𝗴𝗼𝗲𝘀 data:unplugged! Join us on Thursday, April 10 at 1:30 PM, when Marcus Køhnke Lindstrøm, Consulting Director at Artefact, takes the stage to moderate the panel “AI x Finance” at data:unplugged in Münster. Together with Prof. Dr. Jan vom Brocke (ERCIS) and Tabitha Kleine (Finanz Informatik, Sparkasse), the panel will explore how #AI is reshaping the financial sector – from ethical dilemmas and transparency challenges to innovation through real-time risk analysis, personalization, and ESG-driven strategies. 🔍 How do we balance AI innovation with regulation? 🌍 Can AI make finance more inclusive and sustainable? 🤖 What does the future hold for humans, machines, and money? Let’s talk impact, responsibility, and vision. Don’t miss this high-level discussion! 📍 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝗱𝗮𝘁𝗮:𝘂𝗻𝗽𝗹𝘂𝗴𝗴𝗲𝗱 – 𝗔𝗽𝗿𝗶𝗹 𝟭𝟬–𝟭𝟭, 𝗠𝗖𝗖 𝗛𝗮𝗹𝗹𝗲 𝗠ü𝗻𝘀𝘁𝗲𝗿𝗹𝗮𝗻𝗱 #Artefact #AITransformation #FutureOfFinance

[Artefact Wins the 2025 Google Cloud Artificial Intelligence Partner of the Year Award for EMEA]🏅 🎉 This award was officially presented on April 8th during the Google Cloud Partner Celebration at #GoogleCloudNext in Las Vegas, where our Artefact Group COO Fabrice HENRY, Guillaume Léger, Partner & Global Google Alliance Lead, and Abdul (Abs) Zamerli, Partner, AI Strategy & Transformation Lead, proudly took the stage to receive it! 👉 Read the full PR here: https://lnkd.in/gt2rxu6Y It was a defining moment for Artefact, which celebrates nearly a decade of close collaboration with #GoogleCloud and the dedication of our teams to delivering innovative, high-impact AI solutions. 🚀 Together, we’ve helped clients across industries harness the power of their data, accelerate AI adoption, and lead transformative projects: from modern data platform modernization and sales forecasting to the latest in #GenerativeAI with Gemini models. 🗣️ “This award is a tremendous honor and a testament to the hard work and collaboration of our teams. We are incredibly proud of this achievement,” says Vincent LucIAni, Cofounder & Executive Chairman of Artefact. Artefact is driving #AI and #data acceleration across industries with cutting-edge solutions powered by Google Cloud. 🤝 With nearly a decade as a certified #GoogleCloudpartner, this award underscores the collaborative efforts in driving #AItransformation of our joint customers. 🗣️ “This award is a significant recognition of everything we have built together over the years. It truly reflects the strength of our collaboration and represents the culmination of years of work and innovation in AI and Generative AI. With 2025 off to such a strong start, we are excited to see where this momentum takes us and look forward to the opportunities ahead,” states HananIA Mikael OUAZAN Ouazan, Managing Partner Artefact & Global Lead AI Acceleration. Artefact remains committed to deepening our collaboration with Google Cloud, leveraging advanced #AItechnologies like #Gemini models. With its advanced reasoning, multimodal capabilities, and transformative AI-driven insights, we will continue driving #AIexcellence, shaping the next era of innovation, and creating unprecedented business value. 📈 Our teams were proudly present at Google Next ‘25, showcasing Artefact’s expertise in AI and our deep understanding of Google Cloud’s latest breakthroughs, especially in #GenAI, #AIAgents and #AgenticAI. 🙏 Thank you to our amazing teams, our partners at Google Cloud, and our clients for trusting us on this journey. #PartnerOfTheYear #Artefact #AIAward2025 #ProudMoment #Agentspace #Teamwork

[Article 📰 AI for all: How AI Agents are hyper-personalizing enterprise software] by Victor Coimbra, Partner and Lead for AI & Engineering - Americas at Artefact. 🚀 The rise of #agenticAI and #AIagents is revolutionizing software development by enabling broader participation in #technology creation, a shift compared to the democratization sparked by the personal computer. 👉 Read the article: https://lnkd.in/eHdf-gvi Tools like these empower business users to craft hyper-personalized applications that meet specific needs without waiting for IT intervention. Benefits include:  ✅ #Fasterdevelopment: Reducing deployment time from months to hours. ✅ #Costefficiency: Lowering development costs by 70–90% for simple applications. ✅ #Hyperpersonalization: Tailoring tools to specific roles, departments, or individual needs, like #customdashboards or onboarding platforms. 🗣️ "Computing’s history is a steady march toward accessibility — from binary code to natural language. #AI agents represent the next leap, bringing #softwarecreation within reach of anyone who can describe a business problem," explains Victor Coimbra. This transformation addresses long-standing enterprise challenges, such as IT bottlenecks and misaligned solutions, while fostering #innovation across business units. However, it introduces risks, including potential governance gaps and system fragmentation. Rather than replacing software engineers, Agentic AI redistributes roles: 🔹Engineers focus on architecture & security 🔹Business teams gain autonomy to innovate faster 💡 This shift positions enterprises to harness innovation, enhance efficiency, and secure competitive advantages! Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to #AIinnovation. He co-founded Artefact’s Latin American operations, which now serve as a global #techhub with 200 employees. 🌎 He brings deep expertise in scaling #AIsolutions and building high-performance tech teams across international markets.

[Artefact x Accomplish Benchmarking at #TSAM London] 🚀 Standing out in asset management isn’t getting easier, but it is getting smarter! Tomorrow, Artefact will be at #TSAM London, and we’re excited to take the stage alongside Adam Grainger, our partner from Accomplish Benchmarking, to share one powerful idea: 👉 AI-driven Client Experience is no longer a differentiator, it’s becoming the next table stake! With fierce competition in the #assetmanagement industry (138 firms for every $1 AUM), delivering a truly differentiated client experience has never been more critical. In our this session with Accomplish, we’ll dive into: ✅ 5 winning strategies for differentiation ✅ A #CX Data Maturity Framework to prepare for AI ✅ Real-world use cases showing how AI transforms every stage of the institutional client journey, from digital engagement to onboarding and #retention ✅ Why quality data is essential (because garbage in = garbage out, even in the AI era) We’ll also present our new strategic relationship: 🤝 Accomplish brings CX benchmarking expertise 🤖 Artefact brings deep AI implementation know-how Together, we’re helping asset managers lead with data, deliver measurable impact, and prepare for what’s next. 🔍 Want a preview? Download our new white paper “The New Dawn” to explore how AI is reshaping CX in asset management: https://lnkd.in/e7EtDhDV We can’t wait to connect tomorrow, let’s talk about where you are on your CX journey and how AI can take it further. Joffrey Martinez Victoria Metzger Adam Davis Adam Grainger #AI #CustomerExperience #AssetManagement #DataDriven #TSAMLondon #CXBenchmark #GenerativeAI #AIinFinance #Artefact #Accomplish #ClientBehavior #Benchmark

[Artefact x Google Data & AI Circle in Amsterdam] Relive the highlights from the Meridian launch event in Amsterdam! 🎥✨ On March 20, industry leaders, data scientists, and marketing professionals came together in Amsterdam to explore Google’s innovative open-source #MarketingMixModeling (MMM) framework – #Meridian. In collaboration with Google, this event offered a series of expert talks, engaging panel discussions, and valuable networking opportunities. It also marked our largest Data & AI Circle in the Netherlands to date, bringing together thought leaders and experts for a day rich in insights and collaboration. Couldn’t make it? Or want to relive the day? We’ve got you covered! 👉 Check out the executive summary of the event: https://lnkd.in/eM-pCDtM 👉 Dive into our new whitepaper, ‘A C-Suite Guide to #MarketingMeasurement in 2025’: https://lnkd.in/eYGngHxs With #GenAI and advanced analytics reshaping marketing, this report provides the strategies, frameworks, and real-world case studies to help businesses optimize marketing spend, brand impact, and data-driven decision-making. A big thank you to our partners Google, our inspiring speakers, and all the participants for making this event truly impactful! Sid Mohan Boudewijn Beks Sam Bailey Linda Cereda Jan Hendrik FLEURY Johan Walda Lennert de Rijk Martijn Meijering

🎉 Artefact stood out in the #AIAgent Competition 🎉 In the recent LVMH × Alibaba Cloud Sales Associate Copilot Competition, Artefact impressed with SAIA, an AI-powered sales assistant designed to seamlessly integrate into #luxury retail workflows and enhance decision-making across the entire customer journey. 🔎 Learn more on our website: https://lnkd.in/gEtr8bXG 💡 Three #AIAgents empowering the end-to-end sales journey: 1️⃣ Pre-sales (Intelligence Coach): Large-scale social media trend analysis powers intelligent sales training—helping brands refine product positioning 80% faster. 2️⃣ Sales (Intelligence Clienteling): AI-driven personalized styling recommendations improve product matching with 20% higher recommendation accuracy. 3️⃣ Post-sales (Intelligence Self-reflection): Automated customer interaction summaries generate data-backed engagement strategies, enabling smarter client follow-ups. At the core of SAIA is our five-layer AI architecture, ensuring seamless scalability and precision across #retail operations: ➡️ Data Layer: Integrates store, CRM, and social media #data to break down silos. ➡️ Preprocessing Layer: Automates data labeling and optimization for better #AI accuracy. ➡️ Knowledge Layer: Builds a brand-specific knowledge base to maintain brand identity and customer understanding. ➡️ Agent Flow Layer: Coordinates multiple AI agents, optimizing response accuracy ➡️ Application Layer: Embeds AI capabilities directly into CRM and store management systems for large-scale deployment. SAIA is built to empower, not replace, sales associates—infusing AI into their workflow to enhance personalization and efficiency. 🚀 Huge thanks to LVMH and Alibaba Cloud for this opportunity to showcase our vision for the future of AI in luxury. 🤝 📷 On the photo from left to right: Pierre Coudert, CIO, LVMH China Yunkan (Kenn) LIU, Partner at Artefact Pengfei Zhang, VP Data Science at Artefact China Esmie WANGHUI, General Manager at Alibaba Cloud Europe #AI #Luxury #Retail #GenAI #AIAgent