Kaffe Bueno

What if seeing ourselves in nature could change how we define beauty? When we reconnect with nature, we remember who we are—not separate, not above, but part of it. We are nature. 🌿 We’ve been taught to perfect, polish, and strip away our beauty. But if nature doesn’t need correcting—neither do we. At Kaffe Bueno, we embrace raw colours, natural textures, and circular systems. When we honour the biology that connects us—skin to soil, cell to seed—beauty becomes more meaningful. Join us as we reconnect with nature to rethink beauty at Kaffe Bueno: https://lnkd.in/dH7HwqXm #kaffebueno #wearenature #beautyindustry #sustainability #upcycling

The Sunscreen Paradox: consumers hate the white cast, yet formulators still ask, “Can you make it white or transparent?” At in-cosmetics Global, our founder Alejandro Franco unpacked this industry irony and more—challenging why “white” continues to equal “clean” even as we push for natural cosmetic products. It’s time to let go of outdated standards and embrace nature’s colours in our formulations. Formulators, brand owners, product developers—how aligned are your products with nature? Take our formulation quiz to find out: https://lnkd.in/d3Ta6G5G 🧡🤎💚 #KaffeBueno #InCosmeticsGlobal #NaturalCosmetics #UpcycledIngredients #BeautyIndustry

The Sunscreen Paradox: consumers hate the white cast, yet formulators still ask, “Can you make it white or transparent?” At in-cosmetics Global, our founder Alejandro Franco unpacked this industry irony and more—challenging why “white” continues to equal “clean” even as we push for natural cosmetic products. It’s time to let go of outdated standards and embrace nature’s colours in our formulations. Formulators, brand owners, product developers—how aligned are your products with nature? Take our formulation quiz to find out: https://lnkd.in/d3Ta6G5G 🧡🤎💚 #KaffeBueno #InCosmeticsGlobal #NaturalCosmetics #UpcycledIngredients #BeautyIndustry

💫 In this month's 'Start-up Spotlight,' where #Refreshment highlights emerging and early-stage companies driving innovation in the #coffee, vending and water sectors, we speak to Kaffe Bueno, a company focused on #upcycling coffee by-products. ☕ Using a cutting-edge bioscience approach, the company transforms spent coffee grounds into high-value ingredients for industries ranging from personal care to nutraceuticals. 🔗 Co-founder Alejandro Franco tells us more: https://lnkd.in/eTRPKiSp

Colour in a skincare formula doesn’t mean tint — it means function. In our latest video, Madeleine Chul, our Application Development Engineer, show how KAFFOIL® (a dark golden antioxidant oil) and KAFFAGE-D® (a deep brown active biopolymer) add richness to the Cortado Face Awaken Cream — without tinting the skin. KAFFAGE-D® boosts hydration by 29.6%, firmness by 12.2%, elasticity by 13.3%, and SPF by 26.1%. It also reduces UV-induced glycation by 49.6%. KAFFOIL® enhances skin repair (80% vs. 40% control) and cuts oxidative stress by up to 97%. These colours come from functional compounds — not dyes. If we made everything white by default, we’d be stripping away nature’s power. Colour is not a flaw. It’s function. It’s time to rethink what efficacy looks like. How aligned are your skincare formulas with nature? Take our formulation quiz to find out: https://lnkd.in/d3Ta6G5G 🧡🤎💚 #NatureIsNotWhite #WeAreNature #UpcycledBeauty #NaturalSkincare #ColourMeansFunction

“How can we go green, when white stands in the way?” Yesterday at in-cosmetics Global our co-founder Alejandro Franco delivered a powerful talk: “Nature is Not White: Rethinking Beauty Standards for a Truly Natural Cosmetics Industry.” The room was full. The energy was real. And based on the responses, this isn’t just a conversation—it’s a movement. This goes beyond Kaffe Bueno. It’s about challenging legacy thinking and reimagining what progress looks like—for people, for nature, and for the industry as a whole. Change is already happening. The question is: are we evolving with it? #InCosmeticsGlobal #SustainableBeauty #GreenInnovation #InclusiveBeauty #FutureOfBeauty #WeAreNature

Day 1 and 2 of in-cosmetics Global are wrapped!   We connected with visitors at Stand 1B10, shared Kaffe Bueno’s story during the Innovation Tour hosted by our Italian distribution partner URAI S.p.A. (part of LEL GROUP LLC), and sparked meaningful conversations in our seating area between Hall 1 & 2. At the Sensory Bar, visitors experienced our Velvet Milk Cleanser, featuring our bio-based anionic surfactant KLEANSTANT®.   Join our presentation today: “Nature is Not White: Rethinking Beauty Standards for a Truly Natural Cosmetics Industry” 📅 13:00–13:30 CET 📍 Sustainability Zone Theatre, Hall 11, 11B50   #InCosmeticsGlobal #NaturalCosmetics #UpcycledIngredients #BeautyIndustry

Find us at Hall 1, Stand 1B10 at in-cosmetics Global! 📍 We’ve made a quick video to help you get there—from Entrance K at RAI Amsterdam straight to our stand. Come say hi to the Kaffe Bueno team: Alejandro Franco, Noomi Mikkelsen, Jordan Yeboah, and Madeleine Chul. We’re sharing the space with our Italian distribution partner URAI S.p.A., part of LEL GROUP LLC See you soon! #KaffeBueno #InCosmeticsGlobal #NaturalCosmetics #UpcycledIngredients #BeautyIndustry

What if the future of skincare actually looked like nature—colourful, textured, and diverse? The beauty industry claims to embrace “natural,” yet still insists on creams and serums that are white or transparent. But nature isn’t white! The “white = clean” myth still shapes how we formulate and market cosmetics today. But consumers are growing sceptical of products that look too perfect to be natural and are ready for cosmetics that embrace nature’s true colours. Polyphenols, chlorophyll, and carotenoids—nature’s bioactive powerhouses—aren’t just colour, they’re function. So why are we still erasing them? 🇳🇱 Join us tomorrow at in-cosmetics Global for "Nature is Not White: Rethinking Beauty Standards for a Truly Natural Cosmetics Industry," presented by our Co-founder Alejandro Franco. We’ll challenge formulators, marketers, and brand leaders to rethink outdated beauty standards—and why breaking free is key to meeting consumer expectations and sustainability goals. 📍 Sustainability Zone Theatre, Hall 11, 11B50 📅 Thursday, 10 April | 13:00 - 13:30 CET Can't make it tomorrow? Send us a message, and we’ll share the recording with you! #KaffeBueno #InCosmeticsGlobal #NaturalCosmetics #UpcycledIngredients #BeautyIndustry

If consumers are demanding real, natural products, why are we still formulating them to look sterile, clinical, and unnatural? We say we want nature in skincare, yet we reject its colours. From sunscreens that leave a white cast to bleaching botanical oils, the industry clings to an outdated belief: "white = clean." But at what cost? Stripping nature of its hues also strips away bioactive compounds—polyphenols, flavonoids, and chlorophyll—that provide real skincare benefits. Ironically, while brands market sustainability, many still prioritise aesthetics over authenticity, choosing white formulations over potent, naturally pigmented ingredients—even when it means unsustainable practices. Meanwhile, consumers are growing sceptical of products that look "too perfect" to be natural. Consumers are ready for authentic and truly natural products that embrace nature's colours. The future of skincare is not white—because nature never comes in just one colour. 🧡🤎💚 Take our quiz at the end of this article and discover how to align your formulations with nature’s true colours. #kaffebueno #wearenature #sustainability #upcycling #beautyindustry