SPARETECH hat dies direkt geteilt
This week in Onsite Hour, we explored how #SaaS leaders can unlock growth through strategic, international expansion — when it’s done with intention, not instinct. Led by customer signals, founder commitment, and localized GTM execution, expansion can go from a risky bet to a repeatable growth lever. This session featured SPARETECH CEO Martin Weber, along with Onsite experts Richard Sgro, Meg Fitzgerald, and Michelle Johnson, and focused on: 🌎 Validating market demand: Ensure there is strong inbound interest, existing customer pull, and a clear product-market fit before expanding. 🌎 Securing executive and financial commitment: Expansion requires full company buy-in and sufficient funding to support a long-term go-to-market strategy. 🌎 Localized success: Adapt product, marketing, sales strategies, and legal frameworks to fit the cultural and regulatory requirements of the new market. 🌎 Hiring the right team: Invest in local talent who understand the region, supported by HQ resources to maintain company culture and alignment. 🌎 Test before you invest: Executives should visit the region, engage with potential customers, and leverage partnerships to validate demand before committing fully. 🌎 Score markets: Don’t default to major hubs. Use a scoring model that weighs customer access, cost of doing business, hiring pool, travel logistics, and language alignment. Stay tuned for more top takeaways from our Onsite Hour series.