HelloFresh

You know what a meal kit is, but have you ever wondered what's happening behind the scenes at HelloFresh Group? We are revolutionizing the food supply chain with a customer-centric, data-driven approach. HelloFresh Group provides a wide range of high-quality food solutions, including: 📦 Meal kits 🍲 Ready-to-eat meals 🍤 Seafood and meat delivery 🐶 Premium pet food All delivered directly to customers' doorsteps. Our direct-to-consumer model ensures full control over our operations, enabling us to optimize efficiency, respond swiftly to customer needs, and maintain competitive pricing. Innovation and sustainability are at the core of everything we do, as we continually strive to reduce our environmental impact and enhance the customer experience. Curious to learn more? Check out this 2-minute explainer on our business model and visit our newsroom for the latest updates: https://lnkd.in/e9iTygHj

HelloFresh has won the 2025 Make Work Better Award by Betterworks in the Scale category! 🎉 Through meaningful conversations and the right tools, we bring clarity by aligning work with goals, fostering growth, and driving success. This recognition highlights our commitment to creating an environment where everyone can thrive and make a meaningful impact every day. A huge thank you to everyone involved in achieving this recognition, your hard work and dedication made this award possible. #InsideHelloFresh #PeoplePerformance #Betterworks #LifeAtHelloFresh

For Joao Guilherme Cheffer Prado, Engineering Manager in the Benefits Management Squad, relentless prioritization is more than just a planning exercise, it’s a mindset that transforms how teams work while achieving their objectives. João emphasizes: “Relentless prioritization is about understanding and focusing on the why. Everything changed when we prioritized purpose and clarity. Instead of reacting to changing requirements, we began to align our efforts with what was truly important. Setting priorities is not easy, but when done with the right intentions, it can change the way a team collaborates and achieves their sprint goals.” By implementing this value into daily decision-making, João and his team ensure that their work is driven by impact. #InsideHelloFresh #EngineeringManager #Tech #Berlin

Last week, we welcomed the Service Design Drinks Berlin & berlin product managers communities to our HelloFresh Berlin HQ, bringing together designers, product managers, and innovators to connect, learn, and grow. Two fantastic speakers shared insights on overcoming differences in working styles, while the interactive role-play workshop challenged participants to step into each other’s shoes and navigate real product cycle dynamics. Key takeaway? True collaboration happens when we embrace different perspectives. By understanding each other’s challenges, we can improve collaboration between product designers and managers. A huge thank you to everyone who joined, let’s keep the conversation going! 👏 Photocredit: Arundhati Shenoy #Collaboration #ServiceDesign #ProductManagement #HelloFreshTech #BerlinTech #Networking #DesignLeadership

At HelloFresh Benelux, we're committed to fostering a workplace where everyone feels empowered to reach their full potential. As a result, we're extremely proud to announce our nomination and 2nd place for being one of the Best Workplaces for Women in 2025 by Great Place to Work as well as our continued participation in the Equals Campaign, championing Women in Leadership and creating a workplace where everyone has the space to grow. With 40% of our Benelux leadership team being women, we’re serious about making sure that opportunities aren’t limited by gender, background, or experience. Thomas Stroo, COO Benelux & DACH shares his experience as a leader: “Strong operations start with strong, diverse leaders. I enable and support diversity in leadership by fostering clarity, collaboration, and ownership, empowering teams to drive impact. A diverse leadership team is essential for innovation and pushing boundaries in Operations.” #insidehellofresh #hellofreshbenelux #equals #diversity #greatplacetowork #inclusion

 🥬🗑 Did you know that food waste is responsible for 10% of global greenhouse gas emissions? An urgent challenge that demands bold, actionable solutions. At #HelloFresh, minimizing food waste throughout our supply chain and for our customers is core to our strategy to reduce total emissions. Adam CJ Park, former HelloFresh UK CEO and now Managing Director of Factor US, joined a panel at The Economist Sustainability Week 2025 to discuss how business leaders can turn sustainability commitments into tangible actions. Alongside Sylvain Santamarta (Boston Consulting Group (BCG)), Maria Moræus Hanssen (Å Energi) and Vijay V. Vaitheeswaran (The Economist) Adam discussed how CEOs are turning sustainability commitments into concrete action. Some key takeaways from the discussion:  ✅ Integrate sustainability into core business strategy: At HelloFresh, we are constantly innovating to achieve win-win-win scenarios for the Planet, Customers, and Business. For example, our recent packaging innovation in the UK eliminated PET pouches, reducing our carbon footprint by 53% while enhancing customer experience and lowering costs.  ✅ Advocate for flexible yet stable policy frameworks that foster innovation and investment: For example, ensuring that packaging EPR fee structures incentivize sustainable practices is key to long-term progress. Achieving sustainability goals isn't just about ambition—it’s about execution, accountability, and collaboration. A big thank you to the panelists and The Economist for the inspiring discussion! #Sustainability #CorporateLeadership #TheEconomistSustainabilityWeek #Decarbonisation Economist Impact

HelloFresh has been recognized as Employer Brand of the Year 2025 at the Phenom Talent Experience Awards. 🎉 Our culture is shaped by the experiences of our team members, and sharing those stories has helped us build an authentic, values-driven employer brand. It’s inspiring to see how this approach and our campaigns continue to resonate with talent looking for their next opportunity. A huge thank you to everyone who contributed by sharing their HelloFresh journey, this achievement is a reflection of your voices and experiences. Interested in joining an award-winning team? Explore our open roles: https://lnkd.in/e8kchdNB #InsideHelloFresh #TXAwards2025 #EmployerBranding #TalentAttraction #LifeAtHelloFresh

📢Non-financial report 2024: Our progress in becoming the most sustainable food solution at scale We recently published our 2024 non-financial report highlighting our progress and impact in key areas like environmental, social responsibility, and corporate governance. 🔍 Some key highlights: ✅Green energy: We now run our sites for HelloFresh in Australia and Canada as well as our Canadian Factor, and Chefs Plate brands' production sites on 100% renewable electricity. In total 14 of our markets run their production facilities on green energy only.  ✅ Food waste: We implemented a Waste Driver Analysis (WDA) process across international markets, tackling food waste at its core. This resulted in a 17% decrease in food waste tonnage for our international meal kit segment in 2024. ✅ Food donations: As a result of food donation measures across the HelloFresh Group, we donated 8,799.4 tons of unsold edible food in 2024 . This represents 37% of our total  food waste. ✅ DE&I: In 2024, we launched three new Employee Resource Groups (African Heritage Network,  Black Heritage Network, Neuroinclusion, Empowerment, and Unity Network) and now we have 15 ERGs in total globally. We’re proud of being on track to achieving our goals that we set ourselves for 2025 to reduce food waste and carbon emissions across all of our verticals. For more information, please visit our website where you can find the full non-financial report: https://lnkd.in/eT2KtbWz #Sustainability #ESG #CorporateResponsibility #NonFinancialReporting #Transparency

“Our product will change more in the next twelve months than it has in the last ten years,” Dominik S. Richter, CEO and Co-Founder of HelloFresh announced today at our Capital Markets Day. The #HelloFresh management team provided some exciting insights into our strategic vision for 2025 and 2026 and key objectives that will allow us to return to high-margin growth and strong cash flow in 2027 and beyond. HelloFresh Group is committing approximately €100 million to enhance our meal kit and ready-to-eat offerings across all of our markets. Some of the most significant product improvements include: - We will double the menu choices to include a wider range of healthy and vegetarian options, new and exciting cuisines and flavours, premium ingredients and increased portion sizes - Following a successful next-day delivery pilot in the UK, we will accelerate delivery times in all of our markets - The HelloFresh Rewards loyalty program will be progressively rolled out to improve customer satisfaction and retention - Our ready-to-eat brand Factor will start offering high-protein desserts, protein shakes, healthy snacks and juices in the US - Factor has already introduced meals catering to GLP-1 users, one of the most exciting trends in the broader food market, with the aim to create a holistic experience for GLP-1 users along their weight loss journey We also provided more information on our currently running efficiency program with which we are targeting approximately €300 million in annual savings by 2026, with 70% of these measures expected to be implemented by the end of 2025. We have already significantly changed our marketing strategy, we are increasing labor productivity, reducing capex, saving on indirect procurement, and are right-sizing our meal kit production footprint. Check out the full Capital Markets Day presentation on YouTube! (link in comments)

Meet our Behavioral Data Products & Infrastructure Squad, a team dedicated to building a seamless, end-to-end data infrastructure that empowers HelloFresh to make swift, data-driven decisions based on deep insights into customer preferences and behaviors. 🌟 “Our work is crucial to delight our customers by understanding their needs, and enabling our Product teams to build the right experiences for them - all while upholding the highest standards of data integrity and privacy,” says Daniel Kurscheidt, Associate Director of Behavioral Data Products & Infrastructure. By enabling a deeper understanding of our customers, this team plays a crucial role in driving data-driven innovation, directly supporting HelloFresh’s mission to change the way people eat, forever. #InsideHelloFresh #DataProductManagement #BehavioralData #DataInfrastructure