eeden

🙌 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗳𝗼𝘂𝗿𝘁𝗵 𝗕𝗮𝘁𝗰𝗵 #𝟰 𝗣𝗶𝗼𝗻𝗲𝗲𝗿! eeden is 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗲𝘅𝘁𝗶𝗹𝗲 𝗿𝗲𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝘁𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗰𝗵𝗲𝗺𝗶𝗰𝗮𝗹 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. By recovering cellulose and PET monomers from discarded textiles, they enable a true circular economy, reducing waste, conserving resources, and decreasing reliance on virgin materials. Their 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗿𝗲𝗰𝘆𝗰𝗹𝗲𝗱 𝗳𝗶𝗯𝗲𝗿𝘀 serve as a sustainable alternative for the textile and chemical industries, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗲𝘅𝘁𝗶𝗹𝗲 𝘄𝗮𝘀𝘁𝗲 𝗴𝗲𝘁𝘀 𝗮 𝘀𝗲𝗰𝗼𝗻𝗱 𝗹𝗶𝗳𝗲 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗲𝗻𝗱𝗶𝗻𝗴 𝘂𝗽 𝗶𝗻 𝗹𝗮𝗻𝗱𝗳𝗶𝗹𝗹𝘀 𝗼𝗿 𝗶𝗻𝗰𝗶𝗻𝗲𝗿𝗮𝘁𝗼𝗿𝘀. 💡 As strong believers in 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝗰𝗲, eeden values the mentorship and expert exchange at Scale-up.NRW to refine their strategy, accelerate industrial scaling, and strengthen their impact on the global market. 👥 Founded by Steffen Gerlach and Dr. Tobias Börnhorst, eeden is on a mission to revolutionize the way we recycle textiles and create a more sustainable future for fashion. By 𝗰𝗼𝗺𝗯𝗶𝗻𝗶𝗻𝗴 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝘄𝗶𝘁𝗵 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝘀𝗽𝗶𝗿𝗶𝘁, they are shaping a world where discarded textiles become valuable resources rather than waste. #scaleup #welcome #textiles Anna Keup • Markus Hafner • Dr. Christopher Smolka

Du bist Ingenieur:in und suchst eine Herausforderung mit echtem Impact? Dann werde Teil von eeden! Wir suchen eine:n Prozessingenieur:in / Verfahrenstechniker:in (m/w/d) für unser Entwicklungsteam. Gemeinsam treiben wir die Skalierung unserer Recyclingtechnologie voran - von der Pilot- zur Demoanlage bis hin zur ersten industriellen Umsetzung. Klingt spannend? Hier findest du mehr Informationen: https://lnkd.in/gmTfgecv Wir freuen uns auf deine Bewerbung!

Let's set scale things up! We made it into this year’s Scale-up.NRW batch! Out of more than 100 startups, we secured one of the exclusive accelerator spots. Over the next 18 months, we’ll gain insights from top entrepreneurs, collaborate with leading startups, and accelerate our growth with expert support. The top-tier initiative was launched by the Ministerium für Wirtschaft, Industrie, Klimaschutz und Energie des Landes NRW and is driven by digihub - Digital Innovation Hub Düsseldorf/Rheinland GmbH and Start2 Group. Huge thanks to everyone who made this possible - excited to grow and learn alongside so many outstanding startups! March 19, the journey begins. Stay tuned!

Visit us in our Lab! On Wednesday (February 19th) at 8:15 PM, tune in to WDR’s Markt-Magazin to learn more about the new textile waste separation obligation and what it means for all of us. We’ll show how our technology can give textiles a second life. If you’re curious about the future of textile recycling, this is one to watch!

Studierst du in Münster? Dann nutze jetzt die Chance, Teil von eeden zu werden! Wir suchen eine:n Werkstudent:in (m/w/d) für spannende Aufgaben im Projektmanagement & Business Development. Wir freuen uns dich kennenzulernen! 👉 https://lnkd.in/ezh2kgNs

In chemistry, textiles or politics - collective brilliance creates the best solutions. At the Future Transformation Leaders Summit in Düsseldorf, our co-founder Steffen Gerlach represented us and engaged in discussions with NRW Minister Mona Neubaur and Winfried Golla from VCI NRW alongside other pioneering chemical startups like cylib (with Lilian Schwich) and IonKraft (with Benedikt Heuer). Together, they explored how to address key challenges such as lengthy approval processes, insufficient infrastructure, and the need for targeted funding to scale chemical technologies. As a textile recycling startup, we shared our strategy and expertise for turning waste into valuable resources and emphasized the role of collaboration and supportive systems for scaling our solution. It was an inspiring day, full of productive, honest exchange about the key topics crucial not just for us but also for other deep tech startups. A big thanks to Martin Bellof and Stefan Weber from chemstars for organizing this important event! Leaving the summit, we’re confident that the insights have laid strong groundwork and look forward to seeing NRW grow as a leading hub for next-gen chemical companies.

“Labeling recycled products as ‘sustainable’ can be misleading - if they’re quickly discarded (!), CO₂ emissions can actually increase. That’s why we need to move away from faster and faster fashion cycles." A year after winning the #ImpactAward, our founder Steffen Gerlach returned to the IMPACT FESTIVAL stage with Brighter Futures' Kate Rushton for a discussion and this year’s Award ceremony. Congratulations to Alganize on winning - well deserved! In their conversation on impact-driven communication, Steffen emphasized the critical need for transparency and addressed the industry’s ongoing greenwashing problem, which might lead to a rebound effect in textile recycling. The rebound effect happens when the perceived environmental benefits of a sustainable innovation - like recycling - lead to increased consumption, ultimately worsening environmental impact. In our case, labeling products as “sustainable” simply because they’re recycled can create a misleading cycle. Consumers may feel justified in buying more of this “sustainable” clothing, only to wear it briefly before disposing of it. If this pattern continues, overall CO₂ emissions could rise, as the largest environmental impact in fashion stems from the energy-intensive production process. Recycling is essential and it’s one part of a comprehensive approach. Our systemic perspective for the textile industry considers recycling alongside efforts to extend the lifespan of garments and ensure clear communication. By prioritizing durability and transparent messaging, we can maximize the positive impact of recycling, reduce waste, and ultimately lessen the ecological footprint of our clothing!

For this year’s Impact Award, we’re excited to once again partner with Brighter Future, our exclusive creative partner. Together, we’re helping this year’s Impact Award winner elevate their brand and communications with a full suite of services to choose from, including branding & storytelling, pitch development, and more. Last year’s Impact Award winner, eeden, had a transformative experience working with Brighter Future. Steffen Gerlach, CEO of eeden, reflected on the collaboration: "After winning the IMPACT AWARD, the Brighter Future team collaborated with us on a comprehensive brand and communications strategy that significantly enhanced our purpose, mission, and vision. This work provided the clarity needed to tailor our communications and services precisely to meet customer and partner demands, ultimately playing a pivotal role in helping us sign a major Letter of Intent (LOI)." Julian Hertrampf, Marketing & HR at eeden, also shared insights into how Brighter Future's approach impacted their overall strategy: "We collaborated with the Brighter Future team on a comprehensive overhaul, and the experience has been transformative. The team excels at asking the right questions and aligning stakeholders effectively. The clarity we gained from customer persona development was instrumental in tailoring our communication and services precisely to meet their needs. Brighter Future’s positive energy and masterful storytelling, underpinned by a solid strategic foundation, made the collaboration an absolute pleasure." Reflecting on this journey, Aaron C. L., CEO of Brighter Future, shared his thoughts: "Our work with eeden highlights how strategic branding and storytelling can drive meaningful growth. By refining their brand’s purpose and aligning their communication with customer needs, we helped unlock new opportunities that contributed to their success. This is the kind of impact we strive to deliver for the next Impact Award winner." Join us on 30 October at 6 pm on our Impact Stage to discover who will take home the award! Learn more about Brighter Future and their work here: https://lnkd.in/ePNNma8f

🤯 Mode und Nachhaltigkeit: Obwohl in Deutschland 70% aller Textilien gesammelt werden, wird nur 1% davon recycelt. Wo landet der Rest? Ein Großteil landet als Müll in Kenia oder der chilenischen Wüste und vergiftet dort die Böden. Wie lässt sich die enorme Ressourcenverschwendung stoppen? In der neuen Ausgabe unseres Magazins Colab Quarterly stellen wir die Initiative CIRCULAR REPUBLIC vor, die mit innovativen Ansätzen wertvolle Ressourcen im Kreislauf hält und gemeinsam mit Start-ups und Unternehmen eine Infrastruktur und attraktive Geschäftsmodelle aufbaut. Im Interview erläutert Co-Founder Matthias Ballweg, welche Rolle der Bereich Circular Economy für die Resilienz der europäischen Wirtschaft spielt – und Ursula Triebswetter erklärt, wie die Landeshauptstadt München Unternehmen dabei unterstützt, ihren Energie- und Ressourcenverbrauch zu senken. Auch im Design gibt es vielversprechende Ideen: Nachtwäsche aus Überproduktion, Mäntel aus Pilz-Myzel und Fasern, die Feuchtgebiete renaturieren. 🍄🟫 Macht Kaufen glücklich? Und warum fällt uns Verzicht besonders bei Mode so schwer? Darüber haben wir mit der Konsumpsychologin Michaela Wänke gesprochen. 🧠 ➡️ Entdecke die Zukunft der Mode im Colab Quarterly: https://lnkd.in/g2jpaF9c. Bald auch als Printausgabe im Munich Urban Colab verfügbar! Creative Director: Sabine Hansky Chefredakteurin: Simone Fasse Art Direktion: Lisa Löwenstein   Claudia Frey | Amelie Mettenheimer | Julia Christiansen | Tamy Saurer | Anna Fischer | munich business | Steffen Gerlach | Taha Taskinsoy | Christian Adler | Marlene Marx | Kevin Zürn | Juliane Kahl | Maurizio Montalti | Julian Ellis-Brown | Gerlind Hector | Carl Warkentin   #stadtderzukunft #fashion #fastfashion #sustainablefashion #nachhaltigkeit #colabquarterly

Our collaboration with the Center Textile Logistics (CTL) at Hochschule Niederrhein and Hohenstein Group is gaining significant attention! As part of the GreenEconomy.IN.NRW innovation competition, we are collaboratively enhancing our fiber-to-fiber recycling technology to improve its effectiveness for laundry textiles. Learn more and find the full articles here: Ecotextile News (English) - https://lnkd.in/eQcmGMtD TextilWirtschaft (German) - https://lnkd.in/epq34ADw