BSTN Store GmbH

We have teamed up with adidas and FC Bayern München for the second capsule of our multi-year collaboration. The collection is a heartfelt tribute to our hometown of Munich in the form of elevated sportswear essentials and a limited-edition footwear release. Just like the source of the Isar river arising from the heart of an Alpine mountain, this one runs deep. A love letter written on the pitch, on the hardwood, and on the streets of the city we hold dear. This one’s for Munich. This one’s from the south. This one’s from the heart. In addition to FC Bayern standout Carsen Edwards, the accompanying campaign stars go-to guys and girls, all hailing from various neighborhoods and representing the city of Munich, who inspire different communities from music and sports to art and fashion, including Roger Reckless, Fritz Unützer, and many more. https://lnkd.in/eBe5Q6Tj

The latest addition to the Adizero family, the adidas Evo SL, draws inspiration from the record-breaking silhouettes that came before it – most notably the Pro Evo 1 – and is engineered to shine at any pace. The accompayning editorial showcases the Evo SL's versatility in various degrees of velocity. https://lnkd.in/eVqYZMqC

#Hiring – Wir suchen eine:n neue:n Social & Content Lead (alle Geschlechter) bei Baierbrunn, Bavaria. Bewerben Sie sich noch heute oder teilen Sie diesen Beitrag mit Ihrem Netzwerk.

The all-new Air Max Dn8 takes Dynamic Air to the next level, introducing the first-ever full-length version of the innovative cushioning system in which the dual-chambered Dynamic Air units promote Air flow between sets of tubes in response to compression. Our accompanying editorial further explores the theme of experimentaiton – a quintessential component of Nike's DNA,from the infamous waffle iron to Bill Bowerman field-testing his latest innovations at University of Oregon running oval. The Air Max series continues this spirit of experimentation by channeling imagination and creativity from a single starting point: Exposed Air. https://lnkd.in/eAt8SDYy

BSTN, FAT INTERNATIONAL, AND LEROY SANÉ FOR THE AIR JORDAN XI For the highly anticipated release of the Air Jordan XI ‘Legend Blue’, we’re explicitly breaking with the common practice of ‘one to rock, one to stock’ by putting the latest Jumpman retro release on ice – in the most literal sense of the word. We partnered with FAT International, a leading voice in the contemporary motorsports landscape, to create a custom Porsche 911 Dakar that matches the Legend Blue’s iconic color scheme. To bring the campaign full circle, we're taking the Air Jordan XI to the polar opposite environment of its original release under the Texas sun by entering our jointly-created Porsche 911 Dakar in the 2025 edition of the legendary Ice Race [on Feb. 1st]. https://lnkd.in/eSHNPZFs

For the release of the latest colorway of the Nike Air Max SNDR, we have teamed up with FC Bayern midfielder Georgia Stanway for an editorial that leans into her interest in fashion and sneaker culture. https://lnkd.in/eqKGJhXK

Built around the iconic ‘Job’s not finished!’ quote from the NBA Finals, BSTN’s campaign for the Nike Air Force 1 QS KB is headlined by two protagonists who embody one of the Mamba’s most concise mantras. Set in a dressing room, the change from the outfits required for a day job / school day to the gear for a session of youth basketball (coaching) exemplifies the dedication that is required on the pursuit of greatness, a repetitive decision-making process as difficult as it is essential. https://lnkd.in/eyEkNNvQ

For the 2024 Munich Game, BSTN has teamed up with Mitchell & Ness Nostalgia Co. and the National Football League (NFL) for an official capsule collection that celebrates our shared passion for the game and those essential in growing the sport so rapidly: The football community! Emblazoned with BSTN’s trademark ‘Feed Fam’ lettering, the collection champions the unique sense of togetherness that the resident football fan base has put on display time and time again. The passion and dedication of the fans – in the stands and in their living rooms – make the game day atmosphere on this side of the pond truly unique and a beautiful display of sports culture. Leading up to the game between the New York Giants and the Carolina Panthers, BSTN’s Munich flagship store served as the go-to tailgating destination this past Saturday, hosting a community event for all football fans including food, drinks, and the most stylish literal tailgate in the city alongside, of course, the collaborative Munich Games 2024 collection. Thank you to our Munich Fam for coming out in full force and proving once again why an NFL game in our hometown makes for a truly unique atmosphere as well as to our partners Bumbu, Luc Belair, Yeti, and Fairfax Express for supplying the football community with extra treats. https://lnkd.in/ew2xbUqJ

A common thread between Clarks and BSTN, two southerners who managed to put their respective hometowns on the map, the quality of the product and the authenticity of its story-telling have always come first. In the fast-paced society and (social) media landscape of today, it’s easy to lose track of who came before you which is why the collaboratively created Wallabee Low pays homage to those who paved the way. The collaboration champions the commonalities between our two labels and pays homage to the silhouette, its strong ties to Caribbean culture, and those essential in turning it into a style icon – a design explicitly created for the people who helped make it an all-time classic. Furthermore, the pairs purchased at our London flagship store in Brixton feature a special metal plate in addition to the characteristic logo fobs that can be found on every Wallabee. From one Brixton neighbour to another – and as a delicious treat for any customer – the custom metal plate can be exchanged for a plate of a signature dish at Fish, Wings & Tings, the extraordinary Caribbean restaurant just a short walk from the BSTN flagship store on Brixton Road in the south of London. https://lnkd.in/efbdX6WZ

Last Friday, in anticipation of the final NFL London Game of 2024, we teamed up with Fanatics to host ‘The Art of Winning’, a dedicated community event featuring the custom creations of London-based artist Hard In The Paint at the BSTN flagship store in Brixton. While the original artworks, painted on authentic Patriots and Jaguars jerseys, were on display, limited-edition replica jerseys featuring print versions of the artist’s hand-painted graphics made their debut at the event, creating sought-after pieces of memorabilia that blend football and street culture. In addition, ‘Extra Point’, an on-location panel talk, hosted by Aaron Sanders and featuring DJ Chux, back-to-back ELF champion Glen Toonga, and Jermaine Bates (Hard In The Paint), explored the multi-faceted relationship between sports, streetwear, and the culture that surrounds them. Thank you to our London Fam and the panelists as well as to our friends at Fanatics, and the NFL for a great night leading up to Sunday’s game!