I tell my clients that networking isn’t about saying yes to everything—it’s about making the right yes count. Instead of treating it as a rigid task, I encourage them to approach conversations casually, using them as practice for interviews. The goal isn’t to force an outcome but to build familiarity and confidence in discussing their work. I also remind them that networking doesn’t have to be a separate effort—it can be woven into everyday interactions. And most importantly, I emphasize boundaries. Knowing when to engage and when to step back keeps networking productive, not overwhelming.

1./Autoconocimiento para saber ¿ qué le motiva y qué quiere conseguir con cada acción? 2/ Marcar objetivos específicos, medibles, realistas y alcanzables y definir fechas concretas. 3/ Planificación y estrategia para no dejarse llevar solo por impulsos. 4/ Tomar conciencia de que no siempre más es mejor. 5/ Seguimiento de las acciones para corregir lo que sea necesario. Querer llegar a todo, a veces lleva a no llegar a nadie…

Consider the networking event’s location, purpose, and target audience to make sure the people you need to meet will actually be in attendance. If not, skip that one to prioritize something else in your business or one of your team members or clients I have found a lot of luncheons and events that happen during the day have many business development people. If you’re hoping to meet decision-makers or business owners, they may not be there. Instead, look for events that are by invitation only or geared specifically for the audience you’re looking for.

I've found combining the Pareto principle (80/20 role) with the Eisenhower matrix transformative for clients facing this challenge. The Pareto lens helps identify which 20% of networking yields 80% of valuable connections, enabling strategic selectivity. Overlaying this with the Eisenhower matrix's urgent/important framework allows informed decisions about which events warrant attendance versus those to delegate, schedule strategically, or decline. One more addition to the list: block dedicated "deep work" time in your calendar that's protected from both networking and interruptions, ensuring your most important tasks receive undivided attention.

As a career advisor, I would recommend optimizing time management by setting clear priorities and strategically planning both work tasks and networking activities. Small, achievable goals help avoid feeling overwhelmed. Additionally, regular breaks and delegating tasks should be incorporated to maintain a balance between work and self-care.