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Harvard Business School Professor Clayton Christensen describes disruption in business as “a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses” in his book, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Since this theory of disruptive innovation was introduced in the pages of this book in 1995, it has continued to hold true for entrepreneurs and business leaders of big and small enterprises. Today, however, this phrase has evolved into something broader. The original theory of disruption focused on smaller entrants challenging incumbents with simpler, cheaper alternatives that redefined market expectations. Over the last decade, disruption often entails leveraging technology to reimagine entire industries, from customer experience to operational frameworks, making the word synonymous with scalable transformation rather than just market entry. My latest article on HubSpot looks at some of the most disruptive startups doing meaningful work, as well as the lessons they offer for those ready to innovate. More here: https://lnkd.in/dM8HjxHn Cc: Glean, Salvador Technologies, Salva Health, LeapXpert, D-ID