NotCo

Yes, Easter is coming. And no, we’re not talking about chocolate eggs. This time, let’s talk about real eggs. The kind that comes from hens 🥚 🐔 . The past few weeks have revealed just how unstable the egg market really is, with a major shortage sending prices soaring. But that’s not the whole story. With avian flu, rising demand, and the 2026 cage-free deadline in the U.S., the system is under serious pressure. When the egg supply breaks: Can AI fill the gap? The answer is yes—and Cynthia Pereira explains the journey of how we created an alternative that mimics the behavior of eggs in industrial formulations. Foaming. Binding. Thickening. All without compromise. You know the saying, “You gotta break a few eggs to make an omelet”? Not any more. Read more about our solution 👉 https://lnkd.in/dUsaHP3w

Hey, we did it again... ✨✈️ Seguimos conquistando el espacio aéreo y no podemos sentirnos más orgullosos. Esta vez de la mano de Aeromexico con un partnership que lleva nuestros productos a lo más alto. Next stop: 30.000 pies  🚀. Desde ahora, vas a poder encontrarnos en todos los vuelos de cabina Premier y vas a tener la posibilidad de elegir NotBurger para tu comida o NotSnack Protein para tus breaks. Así que ya sabes... la próxima vez que pregunten ¿pollo o pasta? Responde NotBurger 🍔. Nos vemos allá arriba.

Introducing Hangover Ice pop 🍦 – the AI-powered lifesaver that actually has your back the morning after.  Because every great party deserves an even better after-party, Giuseppe AI created a refreshing ice pop that hydrates, helps you recover, and yes - it actually tastes amazing. Say hello to your go-to after-party craving. Packed with ingredients to boost hydration, probiotics and flavors that are just 🔥🔥🔥 Use with caution ⚠️ Shameovers not covered — those are on you. Want to see more ideas like this? Head over to our B2B Innovation Hub 👉 notco.com/notbranded, or let’s chat and create the next big thing for your business.

¿Y si los próximos NotSquares no salen de una sala de reuniones, sino de una Golden Ticket experience? 🎫 En Chile abrimos las puertas e invitamos a muchos de ustedes a meterse en nuestras cocinas para mezclar, probar, desafiar y volver a mezclar… hasta crear su antojo perfecto. Porque, quién nunca quiso crear el suyo? Una experiencia a lo Willy Wonka para potenciar nuestra inteligencia artificial —Giuseppe— con lo más potente que tenemos: las personas. Y como diría el mismísimo Wonka:  “Todo lo que quieras, hazlo. La invención, amigos míos, es 93% transpiración… y 2% caramelo derretido.” Bueno, acá también se le puso una buena cuota de locura. ¿Cuál de estas creaciones crees que debería ser el próximo NotSquare?

Panicking over hard-to-pronounce names and counting ingredients like red flags 🚩?  You might be missing the point. We often judge food by its ingredients—but what if a complex list doesn’t mean harmful?  Our scientists have something to say about it. In our latest blog, Rodrigo A. Contreras Arredondo, Ph.D debunks the myths surrounding processed foods, shifting the focus from fear to facts, while broadening the perspective—because nutrition is not just about labels, but about composition, function, and its impact on our health. Curious? Click to discover the truth behind the labels (and other unexpected products) 🔍 👉 https://lnkd.in/dniGaMpC Pareek, S., 2016. Nutritional and Biochemical Composition of Banana ( Musa spp.) Cultivars, in: Nutritional Composition of Fruit Cultivars. Elsevier, pp. 49–81. https://lnkd.in/dmfiiRyV

Some couples argue over who’s doing the dishes. Others over who’s taking out the trash. But the real drama? One of you falls asleep mid-movie. The other finishes it alone. And just like that, trust is broken. The ultimate betrayal of our time. And you know, we’ve all been there… A tragic tale, replayed night after night. Here’s where AI makes its move connecting the dots in ways we can't, creating what was missing, and we can't quite understand how we didn't see it sooner. Meet Stay Awake Popcorn 🍿 🎬 —the first functional popcorn, designed to keep you awake so you can actually finish what you started. Because the best ideas aren't the ones that scream innovation - they're the ones that let you binge-watch with your partner without fighting (at least over that) Want to see more ideas like this? Head over to our B2B Innovation Hub 👉 notco.com/notbranded, or let’s chat and create the next big thing for your business.

Cocoa is getting high—but not in a funny way 🍫💸 When we talk about indulgent, sacred treats, we talk about chocolate. And for chocolate lovers, the news isn’t great.   Chocolate as know it relies heavily on cacao, a volatile commodity with rising prices putting our daily, guilty pleasure at risk.  Supply chain instability and shrinking margins creates an undeniable need 👉 a safe reliable replacement that delivers the same functionality and sensory performance—without compromising nutrition. That’s where AI steps in.  While human experts might test hundreds of formulations, AI can analyze billions of potential ingredient combinations simultaneously identifying patterns and possibilities invisible to even the most experienced humans. By processing vast datasets on flavor compounds, texture properties, and consumer preferences it finds precise formulations that replicate chocolate and deeply satisfy our cravings while adapting to new environmental and economic realities. Recipes like these—brownies, double chocolate chip cookies, chocolate bars, coatings, pastries—you name it. They can all be made with our cocoa-free formula, delivering the same indulgence and taste. If you're going through this high, avoid the crash. Let's talk to create together the products your business needs https://lnkd.in/d2eSe5Uu 

For centuries, humans have shared food as a sign of love. A bite of your sandwich, a stolen fry, that little "harmless" nibble under the table that becomes half the plate. And let's be honest—you've done it with your dog. The guilt hits when you realize you have no idea if what you gave them is dog-friendly. Because while we want to share, nature didn’t exactly make it easy. Different cravings, different digestive systems. Enter AI, the improbable matchmaker, doing what we can’t — connecting the dots and landing on something so obvious we missed it entirely. Eliminating noise and complexity to find the simplest, most natural overlap. Introducing Petfriendly Snack: the first snack that both humans and dogs are willing to share. No guilt, no second-guessing. Just a shared moment, finally worry-free. More ideas in our B2B Innovation Hub 👉 notco.com/notbranded

Introducing the No-Pee Lollipop 🍭 : Because Nothing Kills a Festival Vibe Faster Than a Bathroom Line. You came for the music, not an existential crisis in a porta-potty while your favorite song plays without you. But staying hydrated meant accepting your fate—until now. So we let AI do what humans often can’t—connect the dots between culture, cravings, and real-life frustrations. No assumptions, no biases—just pure pattern recognition pointing to an obvious truth: people want to stay hydrated, but they hate missing the best part of the night. The result? The No-Pee Lollipop—hydration without hesitation. A snack created by our AI to let you sip smart, dance harder, and skip the shameful mid-set sprint to an overcrowded stall. Be the first to own it through our B2B Innovation Hub at notco.com/notbranded If you're in San Francisco, be among the first to taste our NotBranded products at Future Food-Tech!

New study out now! 🔬🚀 AI + Enzymes = Pumpkin Seeds That Taste Like Chicken?! 🍗 Our scientists and chefs have combined enzymatic digestion and AI-driven optimization to transform pumpkin seeds, naturally rich in plant proteins, to modify their flavor and texture profile, resulting in a product that mimics the sensory characteristics of chicken. Using Giuseppe AI to fine-tune the process, they’ve unlocked umami-rich flavors and highlight the potential of AI-optimized enzymatic technology to develop sustainable and appealing food alternatives 🔎 How did we do it? What advantages does this discovery bring? Find out here: 👇 https://lnkd.in/eZRmTPTF 💬 If you could replicate any flavor in a plant-based version, what would it be? Let us know in the comments! #AI #Innovation