Sketchin

📣 Still thinking about joining Hybrid Retail Experiences?   On April 15th, 2025, we’ll be in our studio in Piazza del Liberty, Milan, to explore how brands can evolve by redesigning every touchpoint — from strategy to operations.   Our CDO Federico Rivera will talk about how to tackle today’s retail challenges: building strong brand identities, optimizing sales strategies, enhancing customer experiences across all channels, and streamlining internal processes to eliminate friction.   If you work in retail and want to stay ahead, this is your chance. ⏳ Secure your spot and request to join today! https://lnkd.in/d42tUXBQ   #HybridRetail #RetailInnovation #CustomerExperience #StrategicDesign #BusinessEvent #Sketchin #DigitalTransformation

Ready to redefine the boundaries of retail? Join us on April 15th, 2025, for Hybrid Retail Experiences in Piazza del Liberty, Milan. Together with our CDO Federico Rivera, we’ll see how design, technology, and strategy converge to shape and transform physical spaces into immersive, personalised journeys. Request to join, secure your spot and get inspired—sign up here: https://lnkd.in/dRUzey6M #HybridRetail #RetailInnovation #Design #Technology #CustomerExperience

We believe that the value of a professional journey lies in the relationships we build along the way. That’s why we’re proud to support the BIP alumni community, where former and current professionals can stay connected, exchange knowledge, and explore new opportunities.   Becoming part of this network means: ✔ Staying in touch with a global, forward-thinking community ✔ Accessing exclusive content and curated events ✔ Sharing experiences, insights, and career paths   Whether you’re a current or former colleague, we’d love to keep in touch! Join the Alumni community here 👉 https://lnkd.in/gpqCMmnQ

Are we still relevant? As AI reshapes how people search, discover, and engage with brands, traditional positioning strategies must evolve. How can we adapt to stay ahead? Join us for an open discussion to explore how to navigate this shift and turn it into an opportunity. Find out more and join BIP Red for the first session of Prompting Breakfast, "Il dilemma dei tre prompt" ⬇️

We partnered with a global big-tech pharmaceutical company to support tech, medical, and pharmaceutical professionals using AI.  The goal was to demonstrate AI’s potential to transform clinical trial management and improve experimentation processes in compliance with the regulations and the code of ethics.   This transformation was driven by close collaboration with stakeholders across the pharmaceutical landscape. The result is a seamless digital experience that empowers researchers, clinicians, and patients alike—making trials faster, smarter, and more human-centered.   Read the full case study here: https://lnkd.in/dcSHAXTF   #PharmaTech #AI #Innovation #ClinicalTrials #DigitalHealth #UXDesign

How can we ensure AI doesn’t reinforce existing biases but instead helps create a more inclusive future? In their article "AI Beyond Bias" our Directors, Stefania Berselli and Hello, I am Maria Grazia Cilenti, explore a few key principles of Inclusive Design with AI.    🔍 A conscious approach, representative data pipelines, challenging biases, and multidisciplinary teams are essential steps toward designing AI that reflects diverse perspectives and serves everyone fairly. 📖 Inclusion is a choice. So is exclusion. Let’s choose wisely.   Read the full article on Foresight: https://lnkd.in/dTR9YyzR #InclusiveDesign #AIforGood #ResponsibleAI

This weekend, our Design Principal, Alex Cascarano, joined the first 21st Europe summit at Elisava School of Design and Engineering, Barcelona, a unique moment to reflect on today’s complexities and the role of design in shaping Europe’s future. We’ve always believed that design isn’t just about enabling complex systems but actively shaping them. Now more than ever, it’s time to move beyond theory and take conscious action, designing not just products and services, but the very systems that define how we live. The design community often risks staying in a bubble, but today’s geopolitical challenges demand real engagement. This summit reinforced the urgency of acting as citizens, using design to imagine and build better futures.

We collaborated with a leading healthcare organization to explore groundbreaking ways of integrating AI into clinical research and patient care. By working closely with key stakeholders, we designed a platform that centralizes the entire clinical trial process—from data collection to long-term follow-up.   Generative AI played a pivotal role in this transformation. It allowed us to unify diverse data, streamline workflows, and create a consistent user experience that empowers clinicians, patients, and researchers alike.   The result is a future-ready approach that positions our client at the forefront of the industry, enabling more effective, personalized care while advancing medical research.   Read the full case study here: https://lnkd.in/eGiM96UN   #HealthTech #AI #Innovation #ClinicalTrials #DigitalDesign

We had the opportunity to visit Google’s Accessibility Discovery Center in Milan, a space dedicated to accessibility, inclusion, and breaking down barriers through technology. We believe that true design excellence comes from making digital experiences accessible to all. Testing and designing with accessibility in mind isn’t just about compliance, it’s about understanding real user needs, challenging biases, and creating solutions that empower, inspire, and include. For us, inclusive design is not a constraint, it’s an opportunity to craft better, smarter, and more meaningful experiences for everyone. A huge thank you to Google ADC for the inspiration and for leading the way in accessible innovation, to the amazing Google volunteers Davide Ferraro e Alessandra Cambria who guided us throughout the visit, and to our Design Director Maria Grazia Cilenti for organizing everything! 🙌 #AccessibilityByDesign #InclusiveInnovation #Sketchin #GoogleADC #DesignForAll

How can we ensure that AI becomes a tool for inclusion rather than reinforcing existing biases? 🤖✨ Our Directors, Stefania Berselli and Maria Grazia Cilenti, explore how Inclusive Design and ethical AI development can help shape a more accessible and fair future. By embracing diversity in data, user research, and decision-making, we can turn technology into a force for positive change. 📖 Read Stefania and Maria Grazia’s full article here: https://lnkd.in/dTR9YyzR #InclusiveDesign #AIforGood #EthicalAI #DesignThinking #HumanCenteredAI #FutureOfAI #ResponsibleTech #DiversityInTech #AIethics #InnovationForAll