Prophet

Meet the marketing mastermind who doesn't choose between storytelling and strategy. He knows that integrating both is how marketing drives actual results. As the marketing leader at Mint Mobile, Kenny Smithnanic has led bold, measurable initiatives to elevate brand presence and drive real growth. In this episode of Rising, he opens up about his career journey, lessons from leadership and why experimentation is key to staying ahead. If you’re building modern marketing strategies to move the needle, this conversation is for you. 🎧 Listen Now: https://lnkd.in/ej7s83ni Hosts: 🎙️Josh Boaz, Managing Director and co-Founder of Direct Agents 🎙️Mat Zucker, Chief Marketing Officer at Prophet #RisingSeries #MarketingLeadership #UncommonGrowth

A big "thank you" to our clients and our team: In its latest issue, German leading business magazine brand eins has recognized Prophet in five categories. This recognition not only affirms the quality of our work but also highlights the value of our services. The award from the Hamburg-based business magazine is considered the most prestigious in the consulting industry in Germany, as it requires dual endorsement: recommendations from competitors and feedback from clients.    "We are particularly pleased that Prophet is perceived as 'the uncommon growth company' and stands out like no other consulting firm for the unique combination of growth and brand. Our clients appreciate this positioning, which is perfectly reflected in the rankings," says Tobias Baerschneider Bärschneider, Senior Partner and EMEA Regional Lead at Prophet.    "We see this recognition as an outstanding consulting firm in various areas as a validation of our consulting approach, which fundamentally works across industries. The seal of approval is also an invitation not to rest on our laurels but to continue striving for the extraordinary, for 'uncommon growth,' which can only be achieved through individual, creative strategies," adds Stephan Schusser, Partner at Prophet.    Prophet was honored as a top consulting firm at the brand eins Awards 2025 in the following areas:  ▪️Consumer Goods & Retail  ▪️Innovation, Growth  ▪️Marketing, Brand, Pricing  ▪️Strategy Development  ▪️Sales, Aftersales, CRM    #prophet #strategyconsulting #growth #uncommongrowth #brandeins 

⏰ One week left to hear from experts on how to stop treating brand and demand as separate forces. If brand drives awareness and performance drives results, why are companies still challenged make them work together? Join our experts, Marisa Mulvihill and Kate L. Price, along with WARC and Analytic Partners for a power-packed webinar where we’ll break down: How to make brand and demand fuel each other for exponential growth The strategies top CMOs are using to drive real business impact The biggest challenges and how to solve them After all, the best marketers don’t choose. They integrate. You can learn how, too. 📅 April 9 | 10 AM EST Register here: https://okt.to/VTjvI3 #MarketingStrategy #BrandVsDemand #CMOInsights

Branding isn’t what it used to be. Time has changed what branding means to consumers. The father of modern branding and Prophet Vice Chairman, David Aaker, refreshes his game-changing approach in a new edition of his popular book, Aaker on Branding. In this updated edition, you’ll gain: ▪️Refreshed real-world examples ▪️Updated frameworks for modern challenges ▪️Insight to why relevance, not preference, is the new battleground for brand dominance ▪️Powerful storytelling skills to transform perceptions and deepen emotional connections Stay tuned for a sneak peek into the latest insights in this upcoming book! #AakerOnBranding #BrandGrowth

As Women’s History Month comes to a close, we’re proud to celebrate one of our own: Christine Brandt Jones, named one of the Top 25 Women Leaders in Consulting for 2025 by The Consulting Report.   With over 30 years of experience, Christine has shaped some of the world’s most iconic brands and built high-performing, insights-led teams, driving uncommon growth for clients across industries and championing inclusive leadership along the way. #WomensHistoryMonth #WomenInConsulting #UncommonGrowth

What happens when bold strategy meets brilliant execution? You win gold 🥇 We’re proud to celebrate our Gold win at the Transform Awards Europe 2025 for Best Implementation of a Brand Development Project with Beazley. Together, we built a bold, global campaign that redefined how a specialist insurer shows up visually, verbally and emotionally. From a distinctive identity to a more human story around risk, this work is proof that when you think differently, you grow differently. A big shoutout to our amazing partners at Beazley and our team at Prophet. This is uncommon growth in action. #TransformAwards #UncommonGrowth

Innovation without trust is risky. As GenAI adoption grows in Europe, business leaders must balance cutting-edge technology with consumer trust. Are you ready to lead? Explore the key insights here: https://okt.to/PO7DgA #GenAI #BusinessInnovation

What’s driving growth in 2025? We analyzed 50+ global 2024 earnings reports to find out. https://okt.to/G2NrMn For the third year in a row, we examined corporate reports across industries to understand what top leaders are prioritizing and where businesses are identifying opportunities in an unpredictable economy. The result? Five key themes that can serve as powerful growth engines in the year ahead. Learn where you need to focus within your organization to drive uncommon growth today. #BusinessStrategy #GrowthDrivers #UncommonGrowth

How is #GenAI changing the way consumers interact with businesses? Our research uncovers five key trends: 1. Consumers are adopting GenAI faster than any previous technology, with an average adoption rate of 45%. 2. GenAI adoption spans across all generations but GenZ isn't the one leading it. 3. The primary use case for GenAI is “entertainment,” with 77% of users stating that it inspires them and helps them discover new things. 4. Consumers see GenAI as a tool to enhance their quality of life (and maybe your brand can, too). 5. While concerns exist, the majority of consumers (76%) feel optimistic and excited about the possibilities GenAI offers. Learn how to adapt to this rapidly evolving behavior and build a consumer-focused AI strategy. Download the report: https://okt.to/iArSz2 #GenAI #GrowthStrategy #UncommonGrowth

Brand vs. Demand: Which one drives real growth? Hint: Choosing between them is the real mistake. For years, marketers have debated whether to invest in brand for long-term equity or demand marketing for immediate results. But the best brands integrate both. In our latest roundtable, marketing leaders tackled: ▪️ Why brand vs. demand is a false choice and how to break the cycle ▪️ How integrated strategies drive both short-term wins and sustained growth ▪️ What CMOs need to do to make brand + demand work together If you’re still treating these as separate, it’s time to rethink your approach. Learn how top brands are solving the dilemma. 🔗 https://okt.to/aKN9DP #MarketingStrategy #BrandDemandLove #CMOInsights #UncommonGrowth