How is #GenAI changing the way consumers interact with businesses? Our research uncovers five key trends: 1. Consumers are adopting GenAI faster than any previous technology, with an average adoption rate of 45%. 2. GenAI adoption spans across all generations but GenZ isn't the one leading it. 3. The primary use case for GenAI is “entertainment,” with 77% of users stating that it inspires them and helps them discover new things. 4. Consumers see GenAI as a tool to enhance their quality of life (and maybe your brand can, too). 5. While concerns exist, the majority of consumers (76%) feel optimistic and excited about the possibilities GenAI offers. Learn how to adapt to this rapidly evolving behavior and build a consumer-focused AI strategy. Download the report: https://okt.to/iArSz2 #GenAI #GrowthStrategy #UncommonGrowth
