L'OCCITANE Group

At L’OCCITANE Group, Earth Day is a time to reflect and act. A time to think bigger, collaborate better, and protect the natural world we all share. Each of our brands is taking concrete steps to reduce environmental impact, support biodiversity and innovate for a better future. Because together, we have both the power and the responsibility to make a real difference. Here’s how some of our brands are contributing: Maison L’Occitane en Provence is deeply committed to both people and nature, working with producers and agronomists to combine ancestral know-how with innovation. They promote agroecology, replant trees, and enhance ingredient traceability, all while nurturing living soils and fostering positive change across ecosystems. For 40 years, Melvita Official has pioneered bio-regenerative beauty - crafting high-performance, certified organic skincare that harnesses raw plant power to revitalise the skin, awaken the senses, and help regenerate nature. Dr. Vranjes Firenze offers elegant refills to encourage the reuse of its iconic, custom-crafted glass jars, made in Florence. Deeply rooted in the Tuscan ecosystem and heritage, the brand embodies refined Italian craftsmanship, while the strong performance of its eco-refills stands out as a compelling example of circularity. As the first brand in our Group to be B Corp™ certified, ELEMIS supports the Great British Beauty Clean-Up to mobilise the industry and communities in tackling plastic waste and protecting local ecosystems - among many other commitments. On Earth Day and every day, every action matters. We’re proud of the people and brands making each action count 💚 #EarthDay #Sustainability #LOCCITANEGroup --- This video was created in collaboration with creative agency Kindred Comms, using AI tools as part of an internal test to learn how to use AI responsibly in collaboration with partners. It marks an early step in our journey to explore responsible innovation that supports - rather than replaces - human creativity.

💬 Fair pay is more than a policy – it’s a powerful driver of trust, wellbeing and long-term impact. This video brings together voices from across L’OCCITANE Group to share why implementing a living wage is transforming lives, strengthening teams and shaping a more equitable future. 🎥 Watch the full story of how Living Wage is creating lasting change. https://lnkd.in/ebH4UBuJ #LOCCITANEGroup #LivingWage #BCorp #FairPay

We’re thrilled to see ELEMIS’ iconic Pro-Collagen Cleansing Balm crowned the UK’s No. 1 facial cleanser – a true testament to the brand’s innovation, sensorial expertise and commitment to skin wellness. Crafted with a luxurious 3-in-1 texture and aromatics inspired by nature, this balm reflects the Group’s broader mission to deliver results-driven beauty experiences while caring for the planet and its people. Congratulations to the ELEMIS team for this well-earned recognition. #LOCCITANEGroup #ELEMIS #SustainableBeauty #InnovationDriven

Last year, L’OCCITANE Travel Retail partnered with China Duty Free Group (CDFG) to unveil the immersive Botanical Lab pop-up at the CDF International Duty Free Complex in Hainan. This innovative and multi-sensory activation brought the brand’s botanical expertise to life, blending nature and science to create personalised beauty experiences for travellers. 💡 Key Highlights: 🌱 Son et Lumière: A 360-degree digital light and sound experience showcasing Maison L'Occitane en Provence's iconic natural ingredients. 💨 Bubble Garden: A playful space where visitors could catch bubbles infused with botanical scents. 🧖♀️ Hair & Face Labs: Offering expert consultations and personalised beauty diagnostics. 🌏 Were you one of the travellers who explored the Botanical Lab? Let us know your favourite part! #LOCCITANEGroup #MaisonLOccitaneenProvence #TravelRetail #Hainan

We’re thrilled to celebrate the opening of a beautiful new Maison L’Occitane en Provence store in Luxembourg – a space where nature, heritage and innovation come together to create a sensorial retail experience. Officially opened by Reinold Geiger, Chairman and CEO of L’OCCITANE Group, and the Geiger family, this store marks a meaningful milestone for the Maison. Adrien Geiger, CEO Maison L'Occitane en Provence, shared: “I'm excited because we're going back to the roots of Maison L’Occitane en Provence. We're bringing Provence back into our stores, into our experience, and into Luxembourg.” Thank you to all the teams who brought this vision to life! #MaisonLOccitaneenProvence #LOCCITANEGroup #StoreOpening

Living Wage certification is a cornerstone of L’OCCITANE Group’s ongoing efforts to build a fairer, more sustainable business – and society as a whole. We’ve taken measurable steps to ensure employees earn a wage that reflects real local living costs, verified through global partnerships and employee feedback. In this article, you’ll discover: ✅ What a living wage really means ✅ How we achieve certification through trusted partners ✅ How progress is being tracked through clear KPIs ✅ The challenges we’ve faced and how we’re addressing them Read the full article to learn more: #LOCCITANEGroup #LivingWage #BCorp

Inspiring action from Maison L’Occitane en Provence in Hong Kong. To mark #EarthHour, the team turned off the lights and lit candles - a symbolic gesture reflecting their continued commitment to sustainability as a certified B Corp™. These collective moments of reflection remind us that every small action counts when it comes to protecting our planet. A heartfelt thank you to our mall partners and the dedicated teams who brought this meaningful experience to life. Across the L’OCCITANE Group, such initiatives are a powerful reminder of how we aim to positively impact people and regenerate nature. #LOCCITANEGroup #MaisonLOccitaneenProvence #EarthHour

A huge well done to the team in Hong Kong, who generously volunteered their time at the Dialogue In the Dark Foundation (DIDF) 15-Year Anniversary Gala Dinner. This meaningful event marked a milestone in DIDF’s ongoing mission to raise awareness around sight loss and inclusion through immersive, perspective-shifting experiences led by blind guides. As part of its long-standing commitment to vision care, Maison L’Occitane en Provence continues to support impactful initiatives like The Light We Protect, which seeks to spark dialogue and inspire change. A heartfelt thank you to our team for their time and dedication! Your passion for giving back makes a real difference. #LOCCITANEGroup #MaisonLOccitaneenProvence #CaringForSight #TheLightWeProtect #DIDF

What a way to wrap up B Corp™ Month! The L’OCCITANE Group was proud to participate in Génération B Corp on 27 March — a vibrant and inspiring event that brought together over 350 committed changemakers from the B Corp community at La Cité Fertile, Paris. The Group, represented by Katia MICHIELETTO, CSR Director at Maison L'Occitane en Provence, and Fleur AMIGON, Public Affairs & Sustainability Associate, joined this moment of collective energy — a pivotal milestone in building a more equitable, inclusive, and regenerative economy. This event provided a valuable opportunity to deepen our understanding of the new B Corp™ standards, designed to raise the bar, promote interoperability, and encourage collective action — empowering the B Corp community to lead the way toward systemic transformation. A highlight of the day was the powerful keynote by Michael Dandrieux, who reminded us that businesses are not just economic actors — they are structural contributors to life in society. His message encouraged us to move beyond growth focused on optimisation and to embrace development driven by boldness, imagination, and transformation. It’s time to craft a new narrative for our era. Every company has the opportunity to make a difference — but driving real change requires courage, determination, and long-term commitment. A huge thank you to B Lab France for their exceptional organisation of this event — bringing together an incredible community of passionate individuals and setting the stage for the next chapter of the B Corp movement. Let’s keep this momentum going, together. #GenerationBCorp #BCorpMovement #LOCCITANEGroup

In this video, Helene Goetzelmann, VP Client Experience, Maison L'Occitane en Provence, shares why ensuring beauty hosts earn a living wage is vital - not only for their wellbeing, but for the quality of care our customers receive. At L’OCCITANE Group, we know that happy and engaged teams deliver exceptional customer experiences. A living wage gives our beauty hosts the stability and recognition they need to show up with purpose, passion and dedication every day. #LOCCITANEGroup #MaisonLOccitaneenProvence #BCorp #LivingWage