As part of WestJet’s ongoing commitment to improve operational delivery for both our people and our guests, we are proud to welcome Safa Yamach, CFA back to our airline as Vice-President, Operational Performance and Integrated Planning. In this highly strategic role on the senior leadership team, Safa will establish a strong foundation of support to help our team operate reliably.
Those of you who know me well know that jet fuel runs deep in my veins and that the WestJet mission, brand, and team hold a special place for me. After three years in consulting at EY-Parthenon working across multiple strategy, performance improvement, and transaction mandates, I’m excited to announce that I’ve re-joined WestJet as the Vice President of Operational Performance & Integrated Planning. My newly created team has a dual mandate to achieve sustainable improvements in operational performance and lead the delivery of a more resilient and efficient network through integrated seasonal and multi-year planning. In this role I look forward to strengthening our brand, product, and service through a clear focus on our guests and what makes this airline special – our people. A huge thanks to Diederik Pen and the entire WestJet Executive Committee for the vote of confidence and the opportunity to take on this important role! Let’s get after it! #Aviation #WestJet #Onwardsandupwards #Boomerang