Moz

When you're set up for success, being a mentor can be a rewarding experience for both you and your mentee! 👯♂️In this new episode of Whiteboard Friday, Miracle Inameti-Archibong shares how to start and build strong mentorship habits and relationships. Watch now: https://mz.cm/4jmAnpO

MozCon is officially heading to London and New York, and everything you love about the conference is coming too! ✈️ Learn more: https://mz.cm/42Bk1lR

I am so excited to announce that tickets for MozCon 2025 are live! Here's what you need to know 👇 We have 200 Early Bird tickets on sale now 100 for London 100 for New York We're capping attendance at 300 for each venue to ensure you get the most value from MozCon Date & Location: 📍 London – Tuesday, August 12 at The Mermaid London 📍 New York – Thursday, November 6 at Convene 360 Madison Avenue Speaker announcement coming soon, but for now, more details in the blog post 😎 Please RT 🙏

⚠️ Important Notice to Job Seekers ⚠️ We want to raise awareness of a scam in the recruitment industry. Scammers are posing as recruiters for many companies, including Moz, offering fake job opportunities through WhatsApp and Telegram. To protect yourself, please: 1️⃣ Do not respond to job offers via unofficial emails, WhatsApp, or Telegram. 2️⃣ Block the WhatsApp account associated with the fraudulent message immediately. 3️⃣ Report the incident to WhatsApp or Telegram using their official procedures. We will never require job applicants to purchase equipment for which the company would later reimburse you. We will also never request money transfers or payment in cryptocurrency. Legitimate recruitment communication from Moz will always come from our official email addresses or verified channels. If you are contacted through unverified channels with suspicious messages claiming to be from Moz recruiters, please contact us at help@moz.com. We appreciate everyone working in recruitment and job hunting remaining vigilant to combat this fraudulent activity. https://mz.cm/3tX7bBe

Marketers, ready to stop guessing and start converting? Join Chima Mmeje and Lashay Lewis on April 29 to learn how to use AI to build a BOFU strategy that drives serious results—like 600% conversion lift serious. 📍 Live at 11am PST | Sign up now: https://mz.cm/42CPOmv

This is the process many marketers use for BOFU content 👇 Do research to find a list of profitable keywords Write content Boost with ads The growth team then A/B tests, tweaks a few things, and monitors conversion. Rinse and repeat It worked for a long time, but the truth is that the buyer has changed. The way they search has changed and the content that used to drive conversions is flatlining. Lashay Lewis figured it out. One of her clients achieved a 600% lift by throwing out the old playbook and doing something no one else is talking about: → Getting product, sales, and support, in a room with marketing → Flesh out all customer pain points, not just those that show up as keywords → Analyze that mountain of data with AI and use it to create conversion-ready assets. It sounds simple, but most marketers don't know how to execute this strategy and that's what we'll teach you in our next webinar ✅ How to align siloed teams to uncover real customer insights ✅ How to do BOFU keyword research grounded in buyer needs ✅ Using AI to scale the process ✅ How to write sales enablement content that hits the mark every time By the end of this webinar, you’ll walk away with an actionable framework to use AI to power your conversion funnel And if you're in doubt about whether to attend Here's some feedback from folks who attended our last webinar in the screenshots

I’ve been diving deep into the whole SEO and social media relationship lately, and I read Moz's article about it. And it's right: social media and SEO are not two separate worlds. But are we truly leveraging their synergy, or are we just crossing our fingers and hoping for the best? Moz talks about how social media boosts brand awareness, which leads to more branded searches. Cool, right? But here’s my question: Is that enough to say social media directly impacts SEO rankings? Moz says the more people search for your brand, the more Google (and other search engines) take notice. So, should we treat social media as a long-term brand-building tool, knowing it might indirectly help SEO, rather than a direct ranking factor? Personally, I lean toward that direction. Can we afford to ignore social signals? Probably not. But does that mean we can fully rely on them? Not sure either. Let’s talk about content ideation, then. Moz mentions how social media feedback is pure gold for content creation. But what happens when your audience gives feedback that contradicts what your keyword research says? Do you go with what your audience is shouting about, or do you stick to the data? As an SEO expert, I’ve learned that user intent will always win, but I also know that community insights can bring a much-needed human element to what might otherwise feel like just a bunch of search metrics. Then, Moz talks about social profiles and SEO visibility. Sure, optimizing social profiles sounds great. But again, how much weight does Google really give to social profiles? I suppose optimizing social for SEO is just an in-social action that might reflect on SERP, but that's not direct. I think, in the end, that collaboration between SEO and social media teams has huge potential. But is it enough to have these two teams working together in theory? How often do SEO and social teams actually get in the room together to discuss strategy? I’ve worked with teams where SEO and social media work in silos, and it’s not always productive. Integration is important, but can it truly be done? The question is, are companies and agencies as well (yes, them too) ready to let go of their silos and align their strategies in a data-driven yet human way? SEO and social media are definitely not enemies. But the real magic happens when we treat them as complementary forces, not just separate campaigns. The question is, are we really doing enough to integrate them or just doing the bare minimum?

Following last year's talk at #BrightonSEO, I have been working on turning some of the insights into an article for Moz. For those struggling to turn #SEO recommendations into results, you might want to look. ⬇️ https://lnkd.in/e29TPDpz

In a world where budgets are more and more limited, how does that tangibly impact your SEO? 💵

Have you ever found the idea of repurposing content overwhelming? 😅 Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content! In this new episode of Whiteboard Friday, Caitlin walks you through how AI can help get you over that creative block and get started. Watch it now: https://mz.cm/3Einde8