Destination British Columbia

📰 Our February 2025 Travel Media Coverage Report is Now Available! In February, we tracked 39 pieces of media coverage featuring destinations across the province with an estimated 2.32 million combined views. 📌 Visit our website for story highlights and to see the full report: https://lnkd.in/g8s2NMGR 💡 Our Travel Media team works with travel media on an ongoing basis to create exposure for BC as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC. This report is one of the ways we track and monitor the success of our work. #BCTourismCounts #TravelMedia #TourismIndustry #InTheMedia

Join the Greater Vancouver Board of Trade on Tuesday, June 3, for their Capital Raising Primer for Small Businesses Workshop. Businesses looking to scale-up and plan to raise money privately from investors will hear from the BC Securities Commission on: 💡 Essentials of capital raising for private and early-stage businesses. 💰 Options available for small businesses raising money in BC, and the various prospectus exemptions available. 🔎 Requirements for raising capital, including reporting requirements. Learn More & Register: https://lnkd.in/g_uQWMmU #BCTourismCounts #TourismBusiness #BusinessInvestment #SmallBusiness

📚 Our Travel Media team has published a new guide to help tourism business owners/operators and other industry partners better understand travel media relations and prepare your destination or tourism business to engage with travel media to tell your story. This guide includes information on: 👥 Who Are the Travel Media? 🤝 How to Work with Travel Media 👋 How to Host Travel Media 📊 Evaluating the Results 👉 Visit the Learning Centre on our website to get started: https://lnkd.in/gA-5tyqx #BCTourismCounts #TravelMedia #TourismBusiness #TourismOperator Indigenous Tourism BC (ITBC) Cariboo Chilcotin Coast Tourism Kootenay Rockies Tourism Association Northern BC Tourism Association Thompson Okanagan Tourism Association (TOTA) Vancouver, Coast & Mountains Tourism Region 4VI Social Enterprise Group

⚽🖼️ Today, Vancouver revealed its Official FIFA World Cup 26™ Host City Poster, designed by BC artist Jamin Zuroski. Inspired by the region’s natural elements and Indigenous culture, the poster captures Vancouver’s connection to nature and the spirit of the beautiful game. This is the first time a FIFA World Cup™ has introduced official Host City-specific posters – an exciting initiative that highlights the unique culture and energy of each participating host city. The FIFA World Cup 26™ Vancouver Host Committee celebrated by revealing a large, semi-permanent decal of the poster at BC Place, on a window facing Terry Fox Plaza.  ➡️ Learn more: https://lnkd.in/gtwE5wGz 💡 Keep updated on BC Tourism FC news and resources: https://lnkd.in/gTwmrTBd #BCTourismCounts #FWC26 #FIFA #WorldCup FIFA World Cup 2026™ - Canada, Mexico and the United States

🎙️ If you listened to CBC Kelowna, Vancouver, or Victoria last week, you may have caught interviews with our VP of Global Marketing, Maya Lange, talking about the impacts of tariffs on domestic and international travel. ▶️ Watch Maya's interview with CBC Vancouver's Gloria Macarenko: https://lnkd.in/gXnjKD9S In the interviews, Maya shared that we are seeing increased interest in travel to BC from Canadians and International travellers, in contrast to a decrease of bookings from the US. Despite this, sentiment remains positive from our key markets in the US and travel intent from the US to Canada is overall steady or increasing. In addition to sharing some destination recommendations across the province for all kinds of travellers, Maya also shared an encouraging observation from a recent tourism trade trip to key markets in Europe. 💬 "The whole world dreams of what we have here in BC. They want to see nature. They want to see our ten mountain ranges and our larger than life wildlife. The salmon runs that we have in this province. The experiences, unique experiences that we have that we might take for granted, the whole world dreams about." #BCTourismCounts #Tariffs #ExploreBC Indigenous Tourism BC (ITBC) Cariboo Chilcotin Coast Tourism Kootenay Rockies Tourism Association Northern BC Tourism Association Thompson Okanagan Tourism Association (TOTA) Vancouver, Coast & Mountains Tourism Region 4VI Social Enterprise Group

🌊 This week, April 14-20 is Tsunami Preparedness Week. Many areas along the coast of BC are at risk of tsunamis and people living in, or visiting, these areas are encouraged to be prepared and know what to do in case of an emergency. ⚠️ During Tsunami Preparedness Week, some coastal communities are hosting High Ground Hikes, where people can practise reaching their tsunami safe zone. Knowing where higher ground is and how to get there quickly is an important part of tsunami preparedness, and people may not need to go far to reach a safe area. If you are visiting an area with higher tsunami risk, research evacuation routes and share your travel plans with friends and family. ➡️ Learn more: https://lnkd.in/gYW6trcV #BCTourismCounts #EmergencyPreparedness #TsunamiPreparedness

🎉👥 In celebration of Tourism Week 2025, we're taking a moment to shine the spotlight on the people who power tourism and share the stories of some of our Destination BC team members who work behind the scenes to support our thriving tourism industry in BC. 👋 Vidia Panna, Travel Media Relations Specialist at Destination BC. ❓ What tourism jobs have you had? 💬 "Prior to joining Destination BC, I worked for Switzerland Tourism out of Indonesia. I was responsible for all travel media and travel trade activities in the Indonesian market." ❓ What do you love about working in tourism? 💬 "Through tourism, I’m exposed to a wealth of knowledge and new perspectives. Tourism is more than just travelling from place to place—it’s uncovering history, experiencing different cultures, learning about wildlife… I meet people who have passions in different areas, like an adventure writer who used to be a geologist, a travel writer who’s also a professional chef, and a ski enthusiast who’s an environmental scientist. This job is always exciting and multi-faceted. There are always things to learn. " ❓ What’s your most memorable BC travel moment? 💬 "I come from the tropics, so winter sports are new to me. Last winter, I had my first ski lesson at SilverStar Mountain Resort. It was magical. You don’t get to experience many firsts in your life as an adult, but I experienced my first ski run and it was thrilling. I returned to SilverStar this winter and skied the green run—it was really exciting." 📖 Read more stories of the people behind tourism in BC: https://lnkd.in/gs2piHHe 🧰 Join in the Tourism Week celebrations with resources and information from our BC Tourism Week 2025 Toolkit: https://lnkd.in/ghMR_PBJ #BCTourismCounts #TourismWeek2025 #PoweredByTourism #PeopleInTourism

🐻 Love for BC 🛥️ People in BC love where they live, their communities, and the land. Taylor Green shares her love for the Great Bear Rainforest and her passion for grizzly bears as a bear-viewing guide, wildlife photographer, and grizzly bear advocate. “This is where I’m meant to be. This amazing web of life and interconnected ecosystem that we have here on the coast of BC brings me a comforting sense of belonging. It makes me feel free, makes me feel alive.” ▶️ Watch more stories like this: https://lnkd.in/gRNfxvUN #BCTourismCounts #ExploreBC

🚨📊 New Research Alert 📊🚨 We are pleased to announce the release of 10 new Regional and Sector Tourism Research Profiles. These profiles seek to demonstrate the value of tourism at the regional and activity sector levels and to support data-led tourism planning, development, marketing, investment, and decision-making across British Columbia. ➡️ Visit our website for the full profiles: https://lnkd.in/gThUtPRa 💡 With tourism contributing billions of dollars to BC’s economy annually, understanding visitor trends at the regional and sector levels offers valuable insights into travel patterns, behaviours, and activities. Sector profiles were produced for cycling, ski, wine, and Indigenous tourism in collaboration with HUB Cycling, BC Cycling Coalition, Canada West Ski Areas Association, Canadian Ski Council, Wine Growers British Columbia, and Indigenous Tourism BC (ITBC). Regional profiles align with the six tourism regions across the province and were developed in collaboration with Cariboo Chilcotin Coast Tourism, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association (TOTA), Vancouver, Coast & Mountains Tourism Region, and 4VI Social Enterprise Group. #BCTourismCounts #TourismData #TourismMarketing

🎉👥 In celebration of Tourism Week 2025, we're taking a moment to shine the spotlight on the people who power tourism and share the stories of some of our Destination BC team members who work behind the scenes to support our thriving tourism industry in BC. 👋 Meet Stephanie Fielden, Market Development Manager at Destination BC. ❓ What tourism jobs have you had? 💬 "In 1999, I started my tourism career at Tourism Whistler as part of the Market Development team. Six years later, I accepted a similar role at Tourism Vancouver (now Destination Vancouver). In 2007, I moved to Destination BC and have been here ever since." ❓ What do you love about working in tourism? 💬 "I love that every day in this industry is different—there’s always something new to learn. Our strategies, or the way we approach markets, can rapidly shift based on global events or other factors. I also enjoy the relationships the industry facilitates. In addition to the Destination BC team, who are my second family, I’ve developed deep and meaningful relationships with people around the world. Some of these connections span decades!" ❓ What’s your most memorable BC travel moment? 💬 "My dad was from #Trail, and I spent every childhood summer at Christina Lake. I still go every summer with my family. Swimming, watching my kids jump off the dock, visiting the ice cream shop, biking, golfing, pickleball, road trips throughout the Kootenays… we just take it all in. It’s not a moment, exactly—it’s a lifetime of moments, in a place that is very special to me." 📖 Read more stories of the people behind tourism in BC: https://lnkd.in/gs2piHHe 🧰 Join in the Tourism Week celebrations with resources and information from our BC Tourism Week 2025 Toolkit: https://lnkd.in/ghMR_PBJ #BCTourismCounts #TourismWeek2025 #PoweredByTourism #PeopleInTourism