4VI Social Enterprise Group

The 4TVI team is excited to bring back our annual gathering for the Vancouver Island tourism industry with the launch of our 2025 Stewardship Summit. 4TVI is looking for community organizations interested in putting forward an expression of interest to become our Host Community. #vancouverisland #bctourismcounts

📚 Our Travel Media team has published a new guide to help tourism business owners/operators and other industry partners better understand travel media relations and prepare your destination or tourism business to engage with travel media to tell your story. This guide includes information on: 👥 Who Are the Travel Media? 🤝 How to Work with Travel Media 👋 How to Host Travel Media 📊 Evaluating the Results 👉 Visit the Learning Centre on our website to get started: https://lnkd.in/gA-5tyqx #BCTourismCounts #TravelMedia #TourismBusiness #TourismOperator Indigenous Tourism BC (ITBC) Cariboo Chilcotin Coast Tourism Kootenay Rockies Tourism Association Northern BC Tourism Association Thompson Okanagan Tourism Association (TOTA) Vancouver, Coast & Mountains Tourism Region 4VI Social Enterprise Group

🏆 Nominations are now open for the 2025 Canadian Tourism Awards! Every year, we celebrate the people, places, and organizations who go above and beyond to make Canada a world-class destination. From innovative businesses to outstanding customer service and community leadership—this is your chance to recognize excellence in our industry. If you know someone who's raised the bar in Canadian tourism, nominate them today. Let’s celebrate the best of the best! 🗓️ Deadline to nominate: September 11, 2025  📩 Submit your nomination: https://lnkd.in/gpp9fEy #TourismCan #TourismAwards2025

To cap off #TourismWeek2025, the 4TVI team took part in a cultural walking tour with Songhees Tours in lək̓ʷəŋən Territory. The team had a great time connecting with Songhees Nation knowledge keepers and learning about the culture and history of places around Victoria's Inner Harbour. Thank you, hay'sxw'qa si'em, to the Songhees Tours team. Songhees Development Corporation Indigenous Tourism BC (ITBC) #vancouverisland #BCTourismCounts #TourismWeek2025

🚨📊 New Research Alert 📊🚨 We are pleased to announce the release of 10 new Regional and Sector Tourism Research Profiles. These profiles seek to demonstrate the value of tourism at the regional and activity sector levels and to support data-led tourism planning, development, marketing, investment, and decision-making across British Columbia. ➡️ Visit our website for the full profiles: https://lnkd.in/gThUtPRa 💡 With tourism contributing billions of dollars to BC’s economy annually, understanding visitor trends at the regional and sector levels offers valuable insights into travel patterns, behaviours, and activities. Sector profiles were produced for cycling, ski, wine, and Indigenous tourism in collaboration with HUB Cycling, BC Cycling Coalition, Canada West Ski Areas Association, Canadian Ski Council, Wine Growers British Columbia, and Indigenous Tourism BC (ITBC). Regional profiles align with the six tourism regions across the province and were developed in collaboration with Cariboo Chilcotin Coast Tourism, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association (TOTA), Vancouver, Coast & Mountains Tourism Region, and 4VI Social Enterprise Group. #BCTourismCounts #TourismData #TourismMarketing

Meet 4VI Social Enterprise Group team member Laura Howells, Travel Media & Storytelling Specialist - Celebrating her passion for connecting culture #TourismWeekCanada2025 While working 2 jobs and living at home, my mom gave me the ultimatum of paying rent or go back to school - I took the school route. I enrolled for the Tourism Studies Diploma at Vancouver Island University. The first week of classes, I knew the tourism industry was for me and proceeded to enroll in the Tourism Management Degree at VIU. I realized throughout the program that Indigenous tourism is an amazing way to (re)connect with culture, share our story - our way, and provide economic benefits to Indigenous communities. Since then, I’ve seen Indigenous tourism bloom. Growing up as a mixed ancestry, urban Indigenous member from the Wei Wai Kum First Nation, I was often (sadly) ashamed to be First Nations. I am now proud and happy to be able to put an Indigenous lens in my work by incorporating language, storytelling and lived experiences in what I think is one of the funnest ways possible - through tourism. #bctourismcounts #TourismWeekCanada2025 #VancouverIsland

In partnership with the Alberni Valley Tourism Association (AVTA), 4VI Social Enterprise Group is looking to hire a full-time Tourism Development Specialist. As the Tourism Development Specialist, you will play a pivotal role in supporting the sustainable growth of tourism in the Alberni Valley. This role is a major step forward in strengthening the local tourism industry in Port Alberni, supporting stakeholders, and highlighting everything this beautiful area has to offer. If you're in Port Alberni and passionate about community-driven tourism, check it out 👉https://lnkd.in/dGnrNP5S #PortAlberni #AlberniValley #TourismJobs #DestinationDevelopment

Meet 4VI Social Enterprise Group team member Genevieve Huneault Director of Tourism Development - Celebrating her passion for the tourism industry this #TourismWeekCanada2025 "The tourism industry has always been a journey of discovery for me. For more than 15 years, I have embraced my identity first as a traveller—curious, adventurous, and passionate about exploring the world—and then as a tourism professional. It was my love for experiencing different cultures, trekking through rugged mountains and valleys, and diving into the vibrant depths of oceans and coral reefs that initially drew me into this field. Tourism, to me, is far more than an industry; it's a dynamic, interconnected force that nurtures human expression, builds community, and plays a crucial role in protecting our natural heritage. I believe that by embracing a place-based approach to tourism development, we can harness the power of travel as a catalyst for positive ecological and social change. This passion drives me every day to create experiences and strategies that respect, celebrate, and preserve the unique beauty of our world." #TourismWeekCanada2025 #bctourismcounts #vancouverisland

As part of Tourism Week, 4VI Group Executive Chair & CEO Anthony Everett, ICD.D and President, 4TVI Brian Cant were hosted by the Hon. Spencer Chandra Herbert, BC’s Minister of Tourism, Arts, Culture, and Sport, for Question Period and a follow up roundtable discussion. Our thanks to the Minister for his invitation and his time. In addition, they were joined by Vancouver Island Region champions Katherine MacRae, Commercial Bear Viewing Association of British Columbia (CBVA); Paul Hawes, BCHA; and Maddison Tremblay, Telegraph Cove Resort. #TourismWeekCanada2025 #vancouverisland #bctourismcounts

Celebrating #TourismWeekCanada2025: The Heart of our Industry is our people. As we celebrate this week, we want to take some time to shine a light on the incredible individuals at 4VI Social Enterprise Group who help make this industry thrive; each with their own unique story about how they found their way into tourism. Their passion, hard work, and stories are what make this industry so special. We hope you will enjoy getting to know a little bit more about our amazing team members this week! First up, President of 4TVI Brian Cant My entire career has been in tourism. It’s an industry that I love. For more than 20 years, I’ve had a job where I welcome people to my community, whether it was where I grew up in Rossland, BC or in Victoria, BC, where I’ve now lived for most of my life. Visitors to Vancouver Island have always been amazed by the warm welcome that they received, reminding me that the people who live in communities are the heart of our industry.   I’ve also been lucky to travel to many places around the world. A memory that I’ll cherish forever was a trip to Wadi Rum in Jordan. The desert was an environment I had never before experienced and was a truly fascinating place to witness firsthand. However, the hospitality from the people hosting us is what made it special. We were fed (too much) under the stars, drank copious amounts of deliciously sweet tea, and were then invited to join our hosts and dance the night away. The effortlessly welcoming nature of the Jordanians is something that I’ve tried to incorporate into my life and my work ever since.   Happy Tourism Week, Canada! #BCTourismCounts #TourismWeekCanada2025