Crew Marketing Partners

We like our projects like we like our almond milk: Silky. Frothy. Naturally nutty. Crew brought Earth’s Own Barista Almond to life with a bold, cheeky spot that’s equal parts couture and coffee. From scripting to steamy close-ups, this one served... iconic. 😉

If your brand's aided awareness is below 40%, it might be time to seriously consider brand licensing! Take Sweet Laurens, for example – they had around 25% aided awareness before partnering with Barbie, who boasts an impressive 98%. 🎀 We think the collaboration was a perfect fit, with both brands sharing a positive, fun vibe that resonates with a female-leaning audience. The results? Insane trial rates and nearly 50% return customers, driving sales sky-high! 📈 Huge shoutout to Tracy Garbowski, Carmen Fadel, and the marketing team for their stellar work integrating licensing into product innovation, consumer communication, and expanding shelf space, especially at Target! And big kudos to Loren (Brill) Castle for investing in this strategy and creating something amazing. 🌟 #CPGBrandBuilders

As Chief Creative Officer, Gerald’s got an eye for what works (and what doesn’t). 👀 In this review, he’s taking a closer look at a range of Food & Bev products; not just by taste, but by branding, packaging, and the entire product experience. Here’s what he’s evaluating: 📦 Does the packaging catch his eye? ⚡ Does the branding tell a compelling story? 👅 Does the taste match the promise? It’s a deep dive into how every detail counts when creating a memorable brand. 🎥 Watch Gerald’s honest review and find out which brands are hitting the mark! #CreativeStrategy #Branding #FoodAndBevMarketing #PackagingDesign #TasteTest #CrewMarketingPartners #BrandExperience

Can private label win without brands? Costco Wholesale's Kirkland Signature brand would be the largest CPG company in the world if it stood on its own. Loblaw Companies Limited is testing private label only stores with their "No Name" brand. Target has scaled Good & Gather. Walmart just launched Bettergoods. Trader Joe's is nearly all private label—and somehow still doesn’t feel like it. And Brandless? It had a moment in private label F&B, but eventually pivoted to home goods. So—is private label winning? Here’s my take: Private label doesn’t win alone. Private label needs brands. 👊 Brands build categories. They spark consumer desire. They anchor price expectations and engage consumers outside of retail. Without a branded anchor, private label floats… but doesn’t fly. I believe brands will always be necessary to build categories value and define categories. What's your take? 👇 Crew Marketing Partners #buildyourbrand #CPG #foodandbeverage #privatelabel

At Crew Marketing Partners, we don't just respond to moments, we seize them. When Canada Pork wanted to celebrate Canadian pride, we sprang into action. 🇨🇦 Within just one night, we conceptualized and launched a series of bold social media posts under the theme "Pork Eh!" to support local and showcase the strength of Pork. 🍁 Our approach didn’t just capture attention; it fostered a deeper connection with the audience. By embracing bold creativity, we helped strengthen the brand’s presence and build lasting loyalty, showing that in a fast-paced world, we’re always ready to rise to the challenge.

We’re excited to introduce the striking new branding and packaging we crafted for On-Call, a brand that’s truly changing the game for healthcare professionals. Working closely with founders Dr. Faysal Naji and Dr. Rob Power, we developed a bold, eye-catching design that reflects the strength, endurance, and unwavering dedication of healthcare heroes. Every detail was designed to support the mission: to provide healthier, tastier alternatives to the usual vending machine fare, ensuring healthcare professionals can stay at their best, on every shift and beyond. From the late nights to the grueling shifts, On-Call delivers a solution that keeps you fueled and focused. We’re incredibly proud of the final result and can’t wait for On-Call to make a difference for those who need it most. Here’s to fueling focus, wellness, and resilience, one shift at a time.

We are deeply saddened by the passing of Giuseppe Vicenzi, President of Matilde Vicenzi. Over his 92 remarkable years, he embodied the values of tradition, excellence, and devotion. Our thoughts are with his loved ones, colleagues, and all who were touched by his extraordinary life. May his memory continue to inspire.

We’re beyond excited to share that our work with Manitoba Flax has been recognized by Dieline on their Fav 45 list from Expo West! 🎉 We teamed up with Manitoba Flax to refresh their brand and packaging, blending their rich farming history with a modern design that truly reflects their passion for flax. The result is a striking, memorable look that stands out and tells their unique story. Proud to have our work noticed alongside such great brands!

What an amazing time at Expo West! Last week, Josh and Braden had the opportunity to dive into the latest trends in food and beverage at Expo West in Anaheim. From sampling innovative products to connecting with industry experts, it was a week full of inspiration and new ideas! The food scene is evolving, and we’re excited to see where it goes next. Stay tuned for the exciting developments ahead!

Sometimes, the best opportunities come when you least expect them! While on vacation, Crew's Josh and Christine Cairns just so happened to stumble upon Dubai's Gulfood 2025 — the world’s largest food show! What started as a trip to relax turned into an exciting chance to explore the latest trends in the global food industry. From innovative products to inspiring connections, Christine and Josh experienced it all firsthand. Proof that adventure + curiosity = incredible opportunities! 🙌