Canadian Produce Marketing Association (CPMA)

🎉 This year marks a significant milestone – the 100th Anniversary of the Canadian Produce Marketing Association. We’re thrilled to honour the achievements of our Association and our members. Here’s how you can get involved in the celebration: 1. Show Your CPMA Spirit: CPMA 100th Anniversary merchandise is available for purchase, with options to include your company logo. A portion of all sales will support Food Banks Canada. Visit the GearUp site to explore available products: https://lnkd.in/ekjcmgSh. Be sure to place your order by Friday, March 14th, 2025. 2. Share Your Story: Dive into your company archives for photos, videos, or artifacts from the past and share them with us: https://cpma100.ca/upload/ 3. Join the Conversation Online: Post a fun fact about your company’s history on social media and use the #CPMA100 to join the celebration online. 4. Showcase Your Company’s History: Do you have an item to contribute to our “Old Produce Showcase” in Montreal? We’re looking for equipment, ads, and artifacts that reflect our industry’s 100-year journey. Contact Sue Lewis slewis@cpma.ca for more details. Let’s come together to celebrate this monumental milestone and look ahead to the next 100 years of innovation and collaboration.

What an amazing moment at CPMA! Had the honour of posing with the Grey Cup and Winnipeg Blue Bombers #6, Redha Kramdi—a true champion on and off the field. Big thanks to Peak of the Market Ltd. for bringing this energy to the show floor. It’s always inspiring to see connections between Canadian agriculture and iconic national moments. #CPMA2025 #GreyCup Pamela Kolochuk, MBA, CPA, CGA #WinnipegBlueBombers #RedhaKramdi #PeakOfTheMarket #ProduceProud #CFL Canadian Produce Marketing Association (CPMA)

What a pleasure it was to be in Montreal yesterday, speaking at the Canadian Produce Marketing Association (CPMA) Convention! What a terrific show! Thank you Jane Proctor and Ron Lemaire for the invitation. There, I had the opportunity to speak on a panel with Dorothy Long (Canadian Food Focus) Benjamin Murray (Ontario Fruit & Vegetable Growers' Association), and Kim Chackal (Equifruit) Such thoughtful perspectives and a powerful conversation about how we can build and maintain trust across the food system—together.

I had the pleasure of speaking on a panel about public trust in agriculture at the Canadian Produce Marketing Association (CPMA) conference in Montreal today! Thanks Jane Proctor, Ron Lemaire and the #CPMA2025 team for the opportunity to discuss this important issue and to let the produce industry about the working we are doing to build confidence in agriculture and food through Canadian Food Focus. 🍓🍒🍎 Thanks to fellow panelists - Lisa Bishop-Spencer (Canadian Centre for Food Integrity), Benjamin Murray (Ontario Fruit & Vegetable Growers' Association) and Kim Chackal (Equifruit) for an interesting and fruitful conversation!

🍎💡Day 2 of CPMA Fresh Week 2025 was an unforgettable day filled with fresh perspectives, meaningful conversations, and some serious industry insight! We started the morning with an engaging breakfast and keynote from Geoff Molson, Owner, President, and CEO of Groupe CH, which set the tone for thoughtful discussions throughout the day. During the business sessions, attendees explored topics such as how AI can enhance marketing, operations, and more, with insights from Avery Swartz. CPMA's Ron Lemaire and John Stackhouse of RBC also shared their perspectives on trade and market trends within the North American economy. At lunchtime, Tina Lee, CEO of T & T Supermarket, delivered a standout talk that sparked plenty of conversation. The Trade Show officially opened in the afternoon at the Palais des congrès de Montréal, showcasing innovation from hundreds of companies across the fresh produce world. From creative displays to smart solutions, it was a feast for the senses—and the mind! The Learning Lounge featured dynamic panels that delivered fresh perspectives on the evolving landscape of sustainability and the importance of cultivating public trust. Later, the Women in Produce and Young Professionals receptions created perfect moments to connect, collaborate, and celebrate the people shaping the future of our industry. The After Party, sponsored by Canadawide, was the perfect cherry on top to end the night! Here’s to keeping the momentum going for Day 3! #CPMA2025 #CPMA100 #InnovationInProduce #FreshProduce

From Scarcity to Precarity: Rethinking the Consumer Mindset At #CPMA2025, we were thrilled to welcome 📊 David Coletto 🌎 of @Abacus Data for a powerful and thought-provoking session exploring a shift many of us feel but haven’t yet fully defined — the move from a scarcity mindset to a precarity mindset. David unpacked what this means for Canadians and how it’s reshaping behaviour, trust, and priorities in a world where uncertainty is the norm. For those of us in the fresh produce industry and beyond, his insights were a timely reminder: our strategies must evolve to reflect a new consumer reality — one where confidence is fragile and security feels out of reach. A huge thank you to David for challenging us to think differently and preparing us to lead with resilience, and understanding. #FreshThinking #ConsumerInsights #Leadership #ProduceIndustry #CPMA #DavidColetto #AbacusData #MindsetShift Canadian Produce Marketing Association (CPMA)

We’re kicking off a historic milestone – the CPMA 100th Convention and Trade Show starts now! Our Opening Breakfast celebrates a century of connecting Canada’s fresh produce industry. We’re proud to welcome: George Pitsikoulis, CPMA Chair Yan Branco, CPMA Convention Chair who will officially launch our 100th anniversary event. We’re also thrilled to host two exceptional speakers: Geoff Molson, Chairman of the Montreal Canadiens, who will share leadership insights from one of Canada’s most iconic organizations. David Coletto, CEO of Abacus Data, who will provide a dynamic look at where Canada is headed politically – and what it means for business. Let the celebration begin – here's to 100 years of growing together! #CPMA2025 #CPMA100 #ProduceProud #FreshProduce #Montreal2025 #CanadianProduce

Proud to see Norfolk Fruit Growers’ on display as a part of CPMA’s epic history. 119 years of Norfolk apples and 100 years of growing together with the Canadian Produce Marketing Association (CPMA). #CPMA2025

A great morning at the Canadian Produce Marketing Association (CPMA) event in Montreal. Lots of talk on growing the industry, where we are headed in the current economic climate and how we can all work together to be an agricultural powerhouse globally! #fromfieldtoplate

What an amazing kick-off to CPMA Fresh Week 2025! Yesterday was filled with fresh insights and valuable connections. Many attendees had the opportunity to explore some of Montreal’s best produce retailers on the Retail Tour. The day concluded with an in-depth discussion on sustainability, where we explored the best solutions for delivering sustainability assurance to customers. The day wrapped up with the Chair’s Welcome Reception at the Palais des congrès de Montréal, sponsored by Taylor Farms, where the energy was high and the networking even higher! A fantastic way to start this week of innovation and collaboration in the produce industry. ➡️ What were some of your favourite moments from day 1? We look forward to an exciting day 2 and the official opening of the Trade Show!