AdFarm

We were thrilled to be on-hand at Best of NAMA 2025 in Kansas City last week, where we received the following recognition for work we created with our clients: 🥇 Award: Radio - single, Nutrien Premium Fertilizer Technologies 🥈 Merit: Webinars & Podcasts, Nutrien Premium Fertilizer Technologies 🥈 Merit: Email Marketing, Nufarm Canada 🥈 Merit: Advertising to Agribusiness or Agencies, AdFarm We were also excited to be named as finalists in more than a dozen other categories at this year’s awards. For more than 40 years, we have taken pride in delivering quality work that is not only recognized by our peers, but most importantly, helps our clients make a difference for farmers. These awards are a testament to the talent and hard work of our AdFarmers who work hard every day in continuous pursuit of our purpose: to be catalysts for the advancement of agriculture. Thank you National Agri-Marketing Association (NAMA) for these accolades! Check out some of our projects which were honored by NAMA this year, and listen to the Smart Nutrition MAP+MST radio spot here: https://lnkd.in/g2DmQgAC

The fourth annual Farm Voice Live in Kansas City was a major triumph: an afternoon filled with insightful discussions on the realities of agriculture today and the future opportunities for the industry. We look forward to every edition of Farm Voice Live and our guest producers, thought leaders and agribusinesses made this another memorable event full of learning and celebration. Please join us in our appreciation of our guest speakers and panelists who shared their time and knowledge with us: Griffin Consulting, LLC dba SpacePlowboy Shaun Haney RealAgriculture Hemme Brothers Creamery Cowan Cattle Company AgButler Tracy Linbo AgVend Jeremy Hewitt Tractor Zoom Lacey Seibert Bushel Thank you to everyone who joined us in person and online. See you next time at Farm Voice Live in Calgary!

Tomorrow we’re bringing Farm Voice Live to Kansas City. We’re ready, are you? This is your LAST opportunity to register for this exciting afternoon! Join us virtually or in-person to: 🌱 Explore how new technologies and innovations are reshaping production agriculture. 🌱 Uncover firsthand insights into the strategies that producers are leveraging to drive success. 🌱 Join engaging conversations about the challenges facing farmers and ranchers and how agribusinesses can better support them. Join us virtually or in-person to stay ahead of the changes in agriculture. Register today: https://bit.ly/3RuqeuG

The countdown is on for Farm Voice Live KC! In just four days, we’ll spend the afternoon uncovering new insights into the opportunities and challenges in today’s agricultural economy to help you keep up with our ever-changing industry. Can’t make it in person? You don’t have to miss out. Join us virtually to uncover firsthand insights from industry leaders, producers and agribusinesses. Join us on Tuesday, April 8, from 1-5 p.m. Secure your virtual seat today: https://bit.ly/3RuqeuG

AdFarm's President Ben Graham provided an excellent overview of the innovation opportunities the agriculture and food industry provide at Calgary Economic Development's 2025 Report to the Community.

Here's a breakdown of what you can expect at Farm Voice Live next week! Each session offers a unique perspective, from in-depth micro-level insights to big-picture strategies, providing insider knowledge to stay in the know in our ever-changing industry. Join us on Tuesday, April 8, from 1-5 p.m. Register here: https://bit.ly/3RuqeuG

Meet the new business team! Looking to grow your ag business? This is the team that will show you how AdFarm can help. This group pursues new business opportunities for us throughout North America and beyond making new connections at trade shows, responding to RFPs, or even reconnecting with clients and partners from years past. Thanks for all you do always putting our best foot forward! Team members: Les Kahl, Brady Stadnicki

How can agribusinesses best respond to the changing demands of producers? We’ve invited thought leaders from across the sector to share their perspectives on Tuesday, April 8 at Farm Voice Live KC: Unlocking New Opportunities for Growth in Agriculture. 🌱 Industry Panel: Adapting to Producer Needs & Expectations With Tracy Linbo, AgVend Jeremy Hewitt, Tractor Zoom Lacey Seibert, Bushel Register to save your spot in-person or join us virtually! https://lnkd.in/g-v7VwRZ

Yesterday, I had the privilege of presenting AdFarm's Farm Voice Study about farmer and rancher perspectives on Artificial Intelligence at Ag-Tech Days, organized by University of Calgary and Innovate Calgary. With limited on-farm insights currently available on this emerging technology, our goal was to provide a timely and credible snapshot of producer views on AI to an audience of ag-tech companies, investors and academics. Here are 4 key takeaways from the presentation: 1️⃣ AI users believe in the value. Farmers already using AI see its potential and plan to expand their use in the next year. 2️⃣ Perceptions are positive, but challenges remain. While sentiments around AI are optimistic, hurdles like costs, complexity, support gaps, and security concerns must be addressed. 3️⃣ Education and support is needed. Producers want clear guidance and tools to help them understand how AI can work for their operations. 4️⃣ Trust and Value are key. The top concerns of farmers are around being able to trust the technology, the company’s integrity and the advertised benefits. Building relationships, establishing trust and delivering value will remain critical. AI in agriculture is an exciting frontier, but success lies in listening to producers and supporting them in this journey. Kudos to AdFarm's brilliant AgIntel team for leading this research! Matt Weeks Ally Bosch Alison Rasmussen Overall, a wonderful morning of insightful presentations and networking!

The producer perspective is the most important in agri-marketing. We’re pleased to share the producers joining us and providing their insights for Farm Voice Live KC: Unlocking New Opportunities for Growth in Agriculture. 🌱 Producer Panel: Cultivating Success in a Changing Landscape With David Hemme, Hemme Brothers Creamery Jordan Cowan, Cowan Cattle Company Kevin Johansen, 5th Gen Farmer and CEO, AgButler Farm Voice Live is happening in Kansas City on April 8. Register today to save your spot or join us virtually: https://lnkd.in/g-v7VwRZ