DM9

This is a huge deal for me. It really is. To say that I’m happy is an understatement. Cannes Lions changed my life. When I won my first ever lion, with a print ad for Timberland, that print ad got Alex Okada attention and he blindly but thankfully hired me to move from Brazil to Portugal - a country that isn’t my own but taught me so much. Then, a couple years later, Cannes Lions had me as a competitor for the Young Lions Competition, which I proudly won third place and a Bronze Cannes Lions medal that I keep to this day. The year was 2005 and luckily for me, Tony Granger was judging Print at the festival and wrote an article for Creativity Magazine mentioning that his favorite campaign from that year was “The Flags” campaign, which I did. When I read Tony’s article I couldn’t believe he was mentioning something that I had worked on. I ran to a computer and tried my luck with all sorts of Tony Granger email variations. “Mr. Granger I did the flags campaign, can I work for you?” “Yes.” “Yes”, I believe was what his reply emailed said. Nothing more. Just enough. Tony is still the best boss I have ever had. He offered me countless opportunities. He introduced me to so many people that are my close friends to this day. And he of course moved me from Brazil to New York, to be part of the amazing Saatchi & Saatchi NY, where my story in the US began. Tony I say this in every opportunity that I have: I can’t picture my life had I not been lucky enough to work for you. Thank you so much! I would not be President of Print & Publishing at Cannes Lions if it weren’t for you. Philip Thomas, Simon Cook, Lisa Berlin, thank you so much for this immense opportunity! Now, this is your moment! The 2025 Cannes Lions International Festival of Creativity Lions Awards are now open. You can find more information regarding this year's awards here: www.canneslions.com/awards and my fellow presidents here:  https://lnkd.in/d6VTFwwj   

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Se você nasceu e cresceu no Brasil, existe uma coisa que está presente no seu DNA, nos seus genes e na sua memória: a promoção do Palito Premiado dos sorvetes. Pois bem, KFC tem um sorvete delicioso e aqui vai a nossa maneira de fazer você nunca mais esquecer de olhar se o ossinho do seu frango KFC veio premiado com um sorvete pra você. Fernanda Harb Alex BX Pinto

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