WFA

🔴 What makes the Marketer of the Future? Sensibility, curiosity, speaking the language of the business and focusing on fundamentals. These CMOs share their view: https://bit.ly/3XLAmD0. 👉 Read more about our Marketer of the Future research here: https://bit.ly/4iDd1eS. Livia Fioretti TrendWatching Jeremie Moritz Campari Group Stephan Loerke Daniele Calderoni Zurich Insurance Susan Akkad The Estée Lauder Companies Inc. Nuria Ribe Henkel Raja Rajamannar Mastercard #WFA #GlobalMarketing #BetterMarketing Coolbox Films

🔴 If you’d like to know more about WFA, our signature marketing & policy forums, our events and initiatives, do have a read through our 2024 annual report: https://bit.ly/42wEbxs. Interested in WFA membership? Get in touch with membership@wfanet.org. #WFA #GlobalMarketing #BetterMarketing

🔴 "Why are we in the business of #marketing?" Marketing professor Dr. Marcus Collins takes us back to the fundamentals in our #BetterMarketing podcast and reveals why brands aren't something we construct, but rather what others think of them. Listen here: https://bit.ly/4iL0pmf. 👉 Liked what you heard? Subscribe here for more: https://bit.ly/41ZwqkF. 🙏 With thanks to Meta. #WFA #GlobalMarketing #BetterMarketing David Wheldon OBE Will Gilroy Camelia Cristache-Podgorean Chris Richards

🔴 What does it take to rebuild an airline brand post pandemic? In our latest #BetterMarketing podcast, David Wheldon OBE speaks with Edward Bell (Cathay Pacific), who takes us behind the scenes of one of aviation's most remarkable recovery stories. 👂 Listen here: https://bit.ly/42pASsT. 👉 Liked what you heard? Subscribe here for more: https://bit.ly/41ZwqkF. 🙏 With thanks to Meta. #WFA #GlobalMarketing #BetterMarketing Will Gilroy Camelia Cristache-Podgorean Chris Richards 

🔴 How are brands responding to changes in content production? Our latest research highlights key changes and identifies a variety of models being used by the world’s biggest brands: https://bit.ly/4i4taJz. Laura Forcetti Claire Randall #WFA #GlobalMarketing #BetterMarketing

🔴 A solid #media #agency contract is a commercial necessity in an age of increasingly complex client-media agency relationships, but it’s also potentially harder to achieve than ever, particularly at a global level. If you want to optimise these critical relationships, take a look at our newly published guide to global media agency contracts: https://bit.ly/4hXJBXR. Tom Ashby #WFA #GlobalMarketing #BetterMarketing

🔴 “We’ve been too focused on tactics, too focused on chores, too focused on spreadsheets. Instead of taking a step back, seeing the systems and using the opportunity we have to make a difference.” 👉 Watch Seth Godin 🌔 and other marketing leaders share their lessons for the marketing industry: https://bit.ly/43C3YXd. 👉 Liked what you see and interested in more? Make sure to subscribe to our monthly newsletter: https://bit.ly/3dT4Yyv. #WFA #GMW25 #GlobalMarketing #BetterMarketing

The WFA Global Marketer Week 2025, took place in Brussels, in partnership with UBA, last month. I encourage all of us to take time to listen to the conference speakers - senior marketing leaders and some of the best minds in the industry, sharing generously. Stephan Loerke CEO, #WFA spoke about the agenda for the global marketer today and tomorrow, more convergence Seth Godin 🌔 called upon us to make stories and give a megaphone to the consumer Raja Rajamannar Mastercard explained that consumers are prioritizing experiences Dr. Marcus Collins shared how to navigate culture, meaning and purpose as a global brand Peter Hinssen challenged the audience to be ‘yesterwork hunters’ in the age of AI, and to change old ways of working Diana Frost Heinz spoke of irrational love for Heinz, and how to reignite brand love and growth. We shared on how at L'Oréal we are augmenting marketing by developing a dual muscle of ‘math and magic’ with creativity and technology. To #createthebeautythatmovestheworld

🔴 As shown by data from the Unstereotype Alliance, #InclusiveMarketing has the power to drive long-term growth by more than 16.4%. If you want to learn a whole day about delivering #CreativeEffectiveness and #SocialImpact and leading on inclusive #AI, join Creative Equals, our inclusive marketing strategic partner, in #London, and dive into sessions on taboo-breaking advertising, responsible media, sustainability and inclusion as a core part of creative excellence. 👉 As a WFA member, you can buy tickets here using the code WFA_30:  https://lnkd.in/euDzyg7Y.

📧 Focus on fundamentals, says new WFA research; 54% of marketers increasing influencer spend and CMO insights from Cathay Pacific’s Ed Bell: subscribe to our monthly #newsletter for analysis, insight & opinion from the world's top marketers 👇 #WFA #GlobalMarketing #BetterMarketing