📲 We unveil the final chapter of our roadmap on the European Commission's 2025 Work Programme, 'Moving Forward Together: A Bolder, Simpler, Faster Union, dedicated this time to #Digital and #Tech.
And what better place for us to keep up ahead with our expertise and knowledge of the sector than the Mobile World Congress, which gathers every year the global community of all stakeholders involved in the mobile, tech and communication industries in Barcelona.
logos’ Public Affairs Director Marie-Myrtille Marichal shares her experience.
✨Picture a vibrant, buzzing tech hive with thousands of exhibitors, journalists, participants, and passionate experts, all swamped by multicoloured, animated stands and screens pulsing with live music. Imagine endless square meters of stands competing to get your attention and time with information desks, demos, interactive experiences and tutorials (Make sure you have comfortable shoes).
And it's not just about the commercial focus. There's a sprinkle of political and regulatory discussions between industry and policymakers on the sector's future. To be in the secret of the gods (the Ministerial Program), you'll need the VIP pass.
🔍 We couldn't help but notice:
🔹#AI and its many applications were the leading actors. New cutting-edge innovations like quantum-based applications were more difficult to find (too soon?).
🔹The impressive presence and strength of the Asian players, one of them having built an entire village of booths to showcase its services, applications, and technologies. Among global players, the fair share (sic) of European players and national booths supporting their key and most forward-looking innovators.
🔹Political and press delegations on guided tours, like VP Virkkunen visiting and closely listening to all #quantum projects showcased in the Quantum Flagship stand.
🔹The repetitive daily flow of attendees: speedy and attentive in the morning and the afternoon, slow or even seated around food stands all over the place at lunchtime and happily scattered in the main booths after 5 for "private drinks."
🔹The OFF scene, with the many side events, cocktail receptions and working dinners organised in the evenings in the city centre.
💬 What are your thoughts on the future of tech and digital in the #EU? Share your insights!