Every Can Counts

Recycling 1 tonne of aluminium can save 9 tonnes of CO2 emissions and preserve 4 tonnes of bauxite, the raw material from which aluminium is made. Drink cans can be recycled infinitely with no loss of quality, so every can really does count when contributing to climate mitigation 🌍 #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability #KeeptheCycleGoing

Our French chapter, Chaque Canette Compte, debuted at TECH&FEST 2025, the exciting tech show in Grenoble, in partnership with Citeo. The event marked a significant milestone as we joined forces with key aluminium manufacturers to showcase the entire aluminium recycling loop, from production to can recycling. Continue reading 👇 #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability #KeeptheCycleGoing 

Watch the highlights from St. Patrick’s weekend and how our Irish chapter celebrated☘️ From the #EveryCanCounts Rainbow installation in St. Patrick’s Park to the programme’s canny mascot and recycling ambassadors roaming the streets of Dublin, our team was out in full force—spreading the recycling message and making sure every can counted during the festival.   Continue reading 👉 https://bit.ly/4lblNTp #EveryCanCountsIreland #StPatricksFestival #KeeptheCycleGoing #CircularEconomy #Sustainability #MetalRecyclesForever

Another year, another impactful collaboration for our Greek initiative! Kathe Kouti Metrai and ATHENIAN BREWERY S.A. / ΑΘΗΝΑΪΚΗ ΖΥΘΟΠΟΙΙΑ Α.Ε. teamed up once again to bring ECC’s innovative drink can recycling solutions to two of Greece’s biggest carnival celebrations 🎭   With MAMOS Beer on board, this partnership put recycling in the spotlight at the Carnival of Xanthi and the Carnival of Rethymno, making sustainability a key part of the festivities while encouraging more people to recycle their drink cans♻️ Check out the videos inside 👉 https://bit.ly/4l0dVE7   #EveryCanCounts #KatheKoutiMetrai #KeeptheCycleGoing #CircularEconomy #Sustainability #MetalRecyclesForever

For the third consecutive year, our Spanish chapter, Cada Lata Cuenta, collaborated with the Cádiz City Council to promote drink can recycling at Carnaval de Cádiz, one of Spain’s most renowned festivals 🎭 Continue reading: https://bit.ly/4kR6yi2 #EveryCanCounts #CadaLataCuenta #KeepTheCycleGoing #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

The theme of this year’s Global Recycling Day is #RecyclingHeroes ♻️ We’re celebrating with a high-energy campaign from our Greek chapter #KatheKoutiMetrai, featuring breakdance champion Bgirl Elli! With every move, she shows how recycling keeps the rhythm going—both in life and on the dance floor.   🔥 Don’t Break the Cycle! The can in your hand? It could be back on the shelf in just 60 days—ready to go again. Again ♾️ again. Every small action leads to big change, and recycling is one of the simplest ways to contribute to a more sustainable future. #EveryCanCounts #GlobalRecyclingDay #KeepTheCycleGoing #MetalRecyclesForever

Drink cans can be back on sale as new cans in just 60 days and every time a can is recycled it saves energy and resources, so every can really does count. Because of this efficiency, more than two-thirds of all the aluminium ever produced is still in use today ♻️ #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

Cans are a mono-material with the ring pull integrated. Unlike other beverage materials, drink cans be recycled again and again without degrading or losing their physical properties during the recycling process ♻️ #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

Each recycled can contributes to climate mitigation, with drink can recycling saving around 3 million tonnes of GHG emissions every year 🌍♻️ #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

Our initiative, Every Can Counts US, returns to Mardi Gras, joining forces with the New Orleans Office of Resilience & Sustainability for the Recycle Dat! campaign ♻️ This year, our team is expanding efforts to surpass last year’s collection of approximately 145,000 drink cans. As part of the activation, they are bringing along the Every Can Counts #PixelCan installation to raise awareness about aluminium can recycling. All collected cans will be recycled, with proceeds benefiting local charities. Continue reading: https://bit.ly/4hYYeuM   #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability #MardiGras