Every Can Counts

And the winner is….. What a surprise….we were sitting in the back, didn’t expecting. It was very well kept secret from ESG Adria Summit 👏👏👏 Marko Kaličanin and Nemanja Janić deserved this recognition! Hope you will grow from start up to company level! For me it was a pleasure to do mentoring of this project, guiding their incredible energy into the feasible project. And our Nemanja Marjanovic is here to deploy all crazy ideas and put them in real action with Every Can Counts And for those who don’t know what is all about: it is collection of packaging, but digital. Without having huge and expensive machines for collection, you just need POS terminals or phone and application! You can collect and have full data on every collected item on the event, on the street or in small shop! We did it on Exit Festival with Be Recycling Superstar and Green Exit! The system was fully partnered by HEINEKEN Srbija, Ekostar Pak and Coca-Cola HBC Oooo this was a good good day!

The iconic Every Can Counts #PixelCan makes the perfect photo backdrop at the EUROPEAN ALUMINIUM Spring Meetings in Madrid. Crafted from 2,000 recycled drink cans and often featuring images of endangered animals, the PixelCan is a striking symbol of circularity, creativity, and climate action. Used across many of the countries where Every Can Counts is active, this installation showcases the endless possibilities of aluminium drink cans—inviting people to rethink waste, embrace recycling, and believe in the power of small actions. Because when every can counts, each of us can be part of the solution ♻️ Pictured here with the PixelCan: • Andy Doran, Director of the Packaging Group, European Aluminium • David Van Heuverswyn, Director of Every Can Counts Global & Manager of the Packaging Group, European Aluminium • Pablo García-Serrano, Programme Manager of Cada Lata Cuenta, our Spanish chapter #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

Aluminium is one of the most energy-efficient materials to recycle, and as a permanent material, it belongs in the recycling loop—where it can stay forever. Let’s #KeeptheCycleGoing and make sure that every can, everywhere, is recycled back into a new can ♾️ #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

Recycling 1 tonne of aluminium can save 9 tonnes of CO2 emissions and preserve 4 tonnes of bauxite, the raw material from which aluminium is made. Drink cans can be recycled infinitely with no loss of quality, so every can really does count when contributing to climate mitigation 🌍 #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability #KeeptheCycleGoing

Our French chapter, Chaque Canette Compte, debuted at TECH&FEST 2025, the exciting tech show in Grenoble, in partnership with Citeo. The event marked a significant milestone as we joined forces with key aluminium manufacturers to showcase the entire aluminium recycling loop, from production to can recycling. Continue reading 👇 #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability #KeeptheCycleGoing 

Watch the highlights from St. Patrick’s weekend and how our Irish chapter celebrated☘️ From the #EveryCanCounts Rainbow installation in St. Patrick’s Park to the programme’s canny mascot and recycling ambassadors roaming the streets of Dublin, our team was out in full force—spreading the recycling message and making sure every can counted during the festival.   Continue reading 👉 https://bit.ly/4lblNTp #EveryCanCountsIreland #StPatricksFestival #KeeptheCycleGoing #CircularEconomy #Sustainability #MetalRecyclesForever

Another year, another impactful collaboration for our Greek initiative! Kathe Kouti Metrai and ATHENIAN BREWERY S.A. / ΑΘΗΝΑΪΚΗ ΖΥΘΟΠΟΙΙΑ Α.Ε. teamed up once again to bring ECC’s innovative drink can recycling solutions to two of Greece’s biggest carnival celebrations 🎭   With MAMOS Beer on board, this partnership put recycling in the spotlight at the Carnival of Xanthi and the Carnival of Rethymno, making sustainability a key part of the festivities while encouraging more people to recycle their drink cans♻️ Check out the videos inside 👉 https://bit.ly/4l0dVE7   #EveryCanCounts #KatheKoutiMetrai #KeeptheCycleGoing #CircularEconomy #Sustainability #MetalRecyclesForever

For the third consecutive year, our Spanish chapter, Cada Lata Cuenta, collaborated with the Cádiz City Council to promote drink can recycling at Carnaval de Cádiz, one of Spain’s most renowned festivals 🎭 Continue reading: https://bit.ly/4kR6yi2 #EveryCanCounts #CadaLataCuenta #KeepTheCycleGoing #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability

The theme of this year’s Global Recycling Day is #RecyclingHeroes ♻️ We’re celebrating with a high-energy campaign from our Greek chapter #KatheKoutiMetrai, featuring breakdance champion Bgirl Elli! With every move, she shows how recycling keeps the rhythm going—both in life and on the dance floor.   🔥 Don’t Break the Cycle! The can in your hand? It could be back on the shelf in just 60 days—ready to go again. Again ♾️ again. Every small action leads to big change, and recycling is one of the simplest ways to contribute to a more sustainable future. #EveryCanCounts #GlobalRecyclingDay #KeepTheCycleGoing #MetalRecyclesForever

Drink cans can be back on sale as new cans in just 60 days and every time a can is recycled it saves energy and resources, so every can really does count. Because of this efficiency, more than two-thirds of all the aluminium ever produced is still in use today ♻️ #EveryCanCounts #MetalRecyclesForever #Circularity #CircularEconomy #Sustainability