Bridgestone EMEA

Introducing the new Firestone Vanhawk 2 Winter EVO, delivering longer mileage, uncompromised mobility across the winter season and improved fuel/energy efficiency. Engineered with ENLITEN Technology, Firestone’s latest winter van tyre delivers 10% longer mileage than its predecessor, the Firestone Vanhawk 2 Winter. The EV-ready tyre also provides a 10% improvement in wet braking, a best-in-class EU label A-grade in wet grip and a 5% rolling resistance reduction compared to its predecessor. The latest addition to the Firestone Vanhawk family ensures business continuity for van owners and fleets across the winter season. Find out more: https://lnkd.in/eC85AU6w

Our jobinar series returns this month with a new webinar focused on how you can accelerate your growth with mentoring. On Wednesday 9 April, members of our Bridgestone EMEA team will showcase how mentoring can boost your career, unlock new opportunities, and drive personal and professional growth – featuring examples of mentoring's impact within Bridgestone. Register here: https://lnkd.in/eMmQ4QxN

Fleet data is more powerful than ever – but its full potential often goes untapped. Every journey generates insights. From tyre performance to fuel usage and vehicle utilisation, data is playing a central role in the future of fleet management. Bridgestone Fleet Care’s Data Analytics and Advisory Services brings tyre and telematics data together into a single view, making it easier to understand performance, identify areas for improvement and make informed decisions. The service also enables benchmarking against industry peers and supports cost optimisation, improved safety and more sustainable operations – all guided by expert analysis and practical advice. Find out more: https://lnkd.in/e-H7g9df

🚜 Die richtige Reifengröße für den Traktor – ein entscheidender Faktor für Effizienz und Bodenschutz Ob Traktion, Kraftübertragung oder Bodenverdichtung – die Wahl der passenden Traktorreifen beeinflusst Produktivität und Wirtschaftlichkeit maßgeblich. Breitere Reifen verteilen das Gewicht besser, reduzieren den Bodendruck und verbessern die Traktion, während die richtige Felgengröße und der optimale Reifendruck die Leistung zusätzlich optimieren. #Bridgestone bietet mit modernen Agrarreifen Lösungen, die für jede Anforderung die passende Performance liefern. Welche Faktoren bei der Reifenauswahl entscheidend sind, erfahren Sie im aktuellen Agrar Experten-Blog von Bridgestone: https://lnkd.in/eeX-ukyA #Traktorreifen #Landwirtschaft #Effizienz #Bodenschutz #Reifentechnik"

Bridgestone continue son engagement en 2025 auprès des Teams du Championnat du Monde d'Endurance FIM (EWC) et va fournir des pneus moto premium Bridgestone BATTLAX. Dans l'édition de cette année du championnat d’endurance le plus prestigieux au monde, nous serons le seul fournisseur de pneus pour cinq des équipes les plus ambitieuses, contre trois équipes soutenues par Bridgestone en 2024 et dans les années précédentes. Depuis 2017, nous avons soutenu les équipes participant à l'ensemble de l’EWC avec des pneus Bridgestone, offrant une grande adhérence, durabilité et maniabilité. En 2024, ce fut la quatrième année consécutive et la cinquième fois qu'une équipe soutenue par Bridgestone a remporté l'EWC, avec la victoire de Yoshimura SERT Motul. Notre implication dans le FIM EWC marque un nouveau chapitre du soutien de Bridgestone dans le Motorsport, allant des séries de courses professionnelles de haut niveau aux courses amateurs, pour renforcer et soutenir la culture Motorsport. Pour en savoir plus : https://lnkd.in/eJq9E64W

We are glad to announce our 2025 Motorsports plan, reinforcing sustainable global motorsports and enhancing motorsport culture. Bridgestone will support various professional and grassroots races across the globe, including SUPER GT car races in Japan, the Endurance World Championship (EWC) and All Japan Road Race Championship motorcycle races, as well as the prestigious NTT INDYCAR® SERIES in North America. The company will also continue sponsoring the Bridgestone World Solar Challenge and the Bridgestone FIA ecoRally Cup. Using races as a “mobile laboratory,” Bridgestone will connect refined technologies under extreme conditions to the development of replacement car and motorcycle tyres for the next stage under the concept “From Circuit to Street.” 🌍🏎️🏍️ Read more: http://spr.ly/60430ghQW #Bridgestone #Motorsports #Sustainability #Innovation

Bridgestone will continue to supply teams in the FIM Endurance World Championship (EWC) with premium Bridgestone BATTLAX motorcycle tyres for 2025. In this year’s edition of the world's foremost series of endurance motorcycle races, we will be the sole tyre supplier for five of the most ambitious teams, increasing from three Bridgestone-supported teams in 2024 and the preceding years. Since 2017, we have supported teams participating in the full EWC series with the supply of Bridgestone racing tyres, which provide high grip, durability and comfort handling. 2024’s championship victory for Bridgestone-backed Yoshimura SERT Motul marked the fourth consecutive year and the fifth time that a Bridgestone-equipped team had won the EWC. Our involvement in the FIM EWC marks another chapter in Bridgestone’s support of motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Find out more: https://lnkd.in/ecCJj7Mz

Here at Bridgestone EMEA, we place great emphasis on building deep alliances and partnerships with our suppliers. Which is why we’ve introduced the Bridgestone Supplier Recognition programme, to promote active collaboration and recognise supplier excellence that aligns with our corporate goals. For these awards, we’re recognising top suppliers across three categories: Sustainability Award – Befesa Outstanding Service – ESA logistika (LOGISTEED Group) Operational Excellence – Deloitte All of our award recipients are valued partners who contribute greatly, not only to our business but also in helping us deliver on our commitments to serve society and shape a more sustainable future of mobility. Congratulations and thanks to all of them for their support, service and innovation.

Bridgestone EMEA was an award winner at this year’s Belgian Corporate IT Awards, held at the CIO Leadership Summit 2025! RYOGA – our multi-year, cross-functional digital transformation project – received the award for ‘IT Transformation & Modernization’ at the prestigious awards ceremony this month. Completed in early 2024, and spanning seven years and 25 countries, RYOGA fast-tracked our digital transformation by replacing 20-year-old processes and fragmented systems with a single, modern S/4 HANA platform. Today, RYOGA is helping our teams work smarter through automated processes, enhanced supply chain management, better pricing and stock control, and stronger, data-driven decision-making across functions. Thank you to the CIO Leadership Summit and Belgian Corporate IT Awards for recognising RYOGA and its impact! 

We recently received the prestigious Prince Michael International Road Safety Award in recognition of our work in road safety globally. One of the leading examples of that work comes out of EMEA: the “Sicurezza on the Road” programme (or "Safety on the Road"), a collaboration between Bridgestone Italy and the Italian Red Cross. Since it launched in 2023, the programme has delivered road safety, first aid and vehicle maintenance training to young people throughout Italy – all to help address the country's alarming rate of road fatalities and injuries, totaling nearly a quarter of a million per year. To date, the programme has engaged around 30,000 people across schools, outdoor campaigns and summer camps. And all made possible by nearly 2,500 volunteers representing the Italian Red Cross and Bridgestone.