Peter Alexander

It should come as no surprise that here at Peter Alexander, we LOVE Christmas! The time spent with loved ones, the fun, the food & of course the PJs under the tree. It truly is the dreamiest time of the year. The team recently visited our team at our Melbourne Distribution Centre to spread the Christmas cheer and thank the team who are working tirelessly to deliver for us. A huge thank you to all of our Dream Team in stores, distribution centres and support offices globally for the work they do to bring Silly Season to life ❤️ Wishing everyone a Merry Christmas and Happy Holiday season. Love Peter & his Dream Team xo

Hello Bluewater, Kent! The pink doors to our third retail store in the UK have opened. Come and experience the dream for yourselves. We can’t wait to see you!

Peter Alexander’s highly anticipated Silly Season collection has arrived, meaning the festive fun has officially begun! Full of fun, giggles and gifts galore, Peter’s 2024 Christmas Collection brings everyone in on the continuing tradition of PJs at Christmas (whether wrapped under the tree or dressing the perfect family photo!). Featuring your favourite festive licenses, a touch of Peter’s iconic fashion-forward designs, and perfectly giftable boxed sets, there truly is something for everyone at P.A. this Silly Season.

Hello Stratford City, London! The pink doors to our second retail store in the UK opened for the first time on Saturday, bringing our dreamy touch and iconic brand to East London in Westfield Stratford City. Come and experience the dream for yourselves. We can’t wait to meet you!

Hi UK, we just met you & we LOVE you! Last week, Peter Alexander opened our pink doors to the UK with the launch of our local website peteralexander.co.uk and the first of three retail locations at Westfield White City. The entry into the UK market is an exciting step for the brand, with Peter describing the whole experience as surreal, but a proud moment for himself and the team. Both the online and retail channels in the UK continue to embody the personal, luxury and memorable experience that the Peter Alexander brand is famous for in Australia and New Zealand, delivering a true multi-sensory journey from start to finish. Now onto the next - we can’t wait to do it all over again this Saturday 9 November at Westfield Stratford and on 23 November at Bluewater Kent.

A Dream Come True! We haven’t been sleeping – we’ve been busy launching our brand new Peter Alexander flagship store at Chadstone Shopping Centre. Described as a “treasure trove of gorgeous things & details” by Peter himself, the new format store elevates the Peter Alexander experience while staying true to the playful spirit deeply ingrained in the brand. Experience the dream for yourselves, we can't wait to see you!

Peter is a huge supporter of the RSPCA Australia and is thrilled to be an RSPCA Ambassador. On October 3rd, the RSPCA's annual ‘Give To Get Them Home’ saw Peter help match donations given for 24 hours. The RSPCA was able raise a staggering $3,221,811 for animals in need! This will go towards vital services like microchipping, vaccinating, and desexing for over 16,114 animals across the country.

If there’s one thing Peter’s known for it’s his fashion-forward take on comfort and design (and his charm of course!). His latest collection ‘Vintage Chic’ is no exception, combining nostalgia and sophistication to create your ultimate comfort companion. With classically cute prints on flowing fabrics made for long days and longer nights in your PJs.

We just can't wait to meet you Westfield London White City! #peteralexander

Why does everybody want to sleep with Peter? It’s an easy answer really – the fit, the fabric and the story of Peter Alexander. For nearly 40 years he’s been perfecting his PJs which makes him not only ‘great in bed’ – people often tell him he’s the ‘BEST’ (of course talking professionally only!).