The Aje Collective

Introducing the new collection Pre-Fall 25 Libertine: Fierce. Feminine. Free. Inspired by the life and reflections of artist Leonor Fini, Adrian Norris and Edwina Forest present a collection of uninhibited modern elegance: Pre-Fall 25 Libertine. Transporting the Aje woman back to the 20th-century Parisian art scene, Libertine is alive with cinematic glamour and eccentricity, grounded in natural wearability. Manifesting the bold spirit of muse Fini, the collection is a series of shape-shifting statements, with effortlessly cool undertones. Venturing through art forms, illustrative logo, bold leopard prints and photographic florals send shapes into the spotlight. Surrealist forms, amplified texture and innovative pleating electrify and energise as our collection explores the expressions of an artist – free to create as she chooses. Where uninhibited elegance finds raw beauty, Pre-Fall 25 returns to authentic expression and glamour.  Fiercely feminine, and eternally free. Discover online and in boutiques now. Photographer:  Zac Bayly Videographer: Claudia Rose Talent: Giovanna Kellem Digital Assistant: Sean Slattery 1st Assistant: Dave Rex Videographer Assistant: Marcus Solomon Hair: Madison Voloshin Makeup: Molly Warkentin Stylist: Caroline Hewson  Marketing Director: Jordana Sexton Senior Creative Project Manager: Dana Goldstein Art Director: Christopher Sewell Copywriter: Lily-Ann Brown

In Celebration | The Aje STUDIO Launch Party Co-founders Adrian Norris and Edwina Forest celebrate the launch of the new coastal cool category, Aje STUDIO, alongside friends of the brand and muses. Sydney Harbour views, custom refreshments and fresh florals set the scene for the exclusive celebration. The party was brought to life with a claw machine, granita bar and guest-documented postcards captured on 35 mm Co. Cameras. Arriving in the latest and soon-to-be-released looks from Volume I, guests enjoyed an unforgettable afternoon with The Aje Collective. Go inside the launch party, as seen through the lens of guests, photographers Ryan Cullen and Sophie Brockwell and videographer Gemma De Maria, led by Lara Vrkic of Mass Practice. Content Mass Practice Lara Vrkic  Imants Thomas Ryan Cullen  Sophie Brockwell  Gemma De Maria Hair & Makeup O&M Make Up For Ever  Pax Polish Marketing Director: Jordana Sexton Marketing Manager: Isabella Graham Senior Project Manager: Dana Goldstein Production: Lara Inc.  PR Executive: Christie Hajje 

Taking Off: The Aje Collective Airways On the 4th of October we boarded The Aje Collective Airways, our exclusive event for head office staff. Coming together to recognise our successes and refocus our initiatives, the team enjoyed an immersive day of elevation, motivation and celebration. The two-day journey began with a buzzing party at Aje HQ, followed by an unforgettable day featuring key speaker presentations, personalised jackets and gift bags, and enriching team-building sessions. Go behind the scenes and discover some of the highlights of this one-of-a-kind team experience at The Aje Collective. Contributors: Catering: Elenti Catering  Keynote Speaker: Terese Mudway Coffee Cart: Captain & Co  Gelato Cart: Original Gelato  DJ: Roxy Lotz  Cocktails: Tanica Gifting: Personalised Aje Denim  Ikkari Skincare  Who Is Elijah Perfumes Benefit Cosmetics Ultra-Violette 

In celebration of the launch of our new collection, Summer 25 VIVA, we’re proud to announce our premier Out Of Home advertising campaign – showcasing in Sydney and Melbourne. New South Wales features digital screens from Woollarah to Vaucluse and ten mega side bus wraps appearing throughout Sydney, covering the Eastern and Western suburbs, Northern Beaches and Sutherland Shire. Melbourne’s campaign spotlights a fully wrapped tram and covers key suburbs such as Southbank, South Yarra, Toorak, Hawthorn, Prahran, St Kilda, Albert Park, and Windsor. Discover the Summer 25 VIVA OOH campaign and explore the new season now. Marketing Director: Jordana Sexton Art Director: Christopher Sewell Marketing Manager: Izzy Graham Senior Creative Project Manager: Dana Goldstein Content Creator: Charlie Ashfield With special thanks to oOH! Media and JCDECAUX.

Introducing Summer 25 VIVA. Inspired by the free and adventurous spirit of the Aje woman, Adrian Norris and Edwina Forest explore new and familiar places for a season in the city. They find: VIVA. Overflowing with colour and movement, Summer 25 is a series of textures, folds, twists and turns. Freedom forms in expressive volume and exaggerated asymmetrical lines, taking silhouettes to playful proportions. Off-duty finds elevation with new-generation denim and elegant updates on utility staples. Petals bloom in unexpected spaces, as bows, lacing and stacked ruffles bring feminine cuts to life. Shades of summer stretch from soft to statement, and photographic print spills across shapes throughout. Bright. Bold. Unbound. Discover: Summer 25 VIVA. Photographer: Pierre Toussaint Talent: Achok Dau Talent: Lucy Dechan Digital Assistant: Chris Proud Assistant 1: Bec Pollitt Videographer: Daniel Knott Assistant 1: James Barlett Hair: Madison Voloshin Makeup: Isabella Schimid Marketing Director: Jordana Sexton Senior Content and Production Manager: Dana Goldstein Art Director: Christopher Sewell Senior Brand and Content Manager: Jasmine Marsh Social Media Coordinator: Maya Abernethy PR Executive: Christie Hajje Marketing Manager: Isabella Graham Copywriter: Lily-Ann Brown

Introducing Summer 25 VIVA. Inspired by the free and adventurous spirit of the Aje woman, Adrian Norris and Edwina Forest explore new and familiar places for a season in the city. They find: VIVA. Overflowing with colour and movement, Summer 25 is a series of textures, folds, twists and turns. Freedom forms in expressive volume and exaggerated asymmetrical lines, taking silhouettes to playful proportions. Off-duty finds elevation with new-generation denim and elegant updates on utility staples. Petals bloom in unexpected spaces, as bows, lacing and stacked ruffles bring feminine cuts to life. Shades of summer stretch from soft to statement, and photographic print spills across shapes throughout. Bright. Bold. Unbound. Discover: Summer 25 VIVA. Photographer: Pierre Toussaint Talent: Achok Dau Talent: Lucy Dechan Digital Assistant: Chris Proud Assistant 1: Bec Pollitt Videographer: Daniel Knott Assistant 1: James Barlett Hair: Madison Voloshin Makeup: Isabella Schimid Marketing Director: Jordana Sexton Senior Content and Production Manager: Dana Goldstein Art Director: Christopher Sewell Senior Brand and Content Manager: Jasmine Marsh Social Media Coordinator: Maya Abernethy PR Executive: Christie Hajje Marketing Manager: Isabella Graham Copywriter: Lily-Ann Brown

Meet the next iteration of wardrobe staples: Aje STUDIO, Volume II. Where seasons fall away + essentials are reimagined through our signature, coastal-cool lens. Crafted with a dedication to mixing, matching, switching + stacking, Volume II continues the evolution of your wardrobe foundations – to elevate every day everywhere. From playful feather prints to iconic denim cuts, modern minimal staples + contouring knits, discover the new season online at ajeworld.com.au + in-store @AJEATHLETICA. Photographer: Pierre Toussaint Talent: Anna Vivchar Digital Assistant: Josh Bentley Assistant 1: Bec Pollitt Videographer: Claudia Rose Hair Lead: Madison Voloshin Makeup: Peter Beard Marketing Director: Jordana Sexton Senior Content and Production Manager: Dana Goldstein Art Director: Christopher Sewell 

Introducing, Cruise 25. Welcome to the solstice: a capsule of flowers, prints & elevated essentials. Imagined in made-to-match sets and statement looks, Cruise 25 presents a series of light-wearing styles that move from poolside to party, and city to coast. Scalloping, lace, and delicate textures energise classics for summertime. Party sways airy and relaxed, with a natural wearability that pairs just as well with bare feet as with heels. Prints are playful, with retro-inspired stripes, fresh botanicals and bold expressions of logo-defining versatile day-to-night silhouettes. A cooling oasis in the summer heat…discover Cruise 25 now. Photographer: Jedd Cooney  Talent: Lottie Aaron  Hair: Pete Lennon Makeup: Molly Warkentin Marketing Director: Jordana Sexton Senior Content and Production Manager: Dana Goldstein 

Such an incredible day spent with the best team ever!!! ☀️

Discover the Aje SOL Summer Holiday Party, as captured by photographer Myles Kalus.   The glittering ocean and a private beach set the scene for the sun-soaked celebration, with an oyster bar, speeches, dancing and a live DJ set bringing the party to life.    Coming together, nourishing our connections and toasting to the year that was, the Aje Collective Head Office team enjoyed an unforgettable afternoon hosted at St Siandra, wearing looks from Resort 25 SOL.