News Corp Australia

Cairns Crocodiles 2025 – we’re all in and bringing the heat! News Australia is proud to be Platinum Partner of Cairns Crocodiles 2025 – where #creativity, #media, and #marketing collide. From May 13–15, the crocs are back, and we’re hitting the stage. And we’re not just showing up. We’re shaping the #conversation. 🔥 Fireside Chat: Louise Barrett, our Managing Director of National Client Partnerships, joins Harvey Norman CEO Katie Page for an unfiltered conversation on leadership and innovation. 🎓 The Masterclass: This is where theory meets experience. Featuring industry powerhouses like Sherilyn Shackell and Irene Joshy, alongside top-tier talent – this is where big ideas are unpacked. ⚡ Speed Mentoring: Quick-fire sessions with our top-notch leaders for one-on-one wisdom bombs designed to fuel the next generation of thinkers. 🎙️ Live Vodcast Recording: The Growth Distillery will be recording a live vodcast on the ground. Swing by, say hi, and get a peek behind the scenes. And because we like to go the extra mile, we’re also partnering with Travel Weekly (Travel DAZE) to make sure your Cairns experience is unforgettable. Learn all about the latest in #travel, from #insights, talks, to activation. We’re also thrilled to have three campaigns named as finalists in this year’s Cairns Crocodiles Awards, with winners announced on May 15. These outstanding campaigns are: 🏆 Print and Publishing: NRMA Insurance – Help Our Highway  🏆 Travel and Leisure Campaign: Escape Scenic River Cruises 🏆 Experiential and Activation: Toblerone & Vogue Australia Fashion Night Out – Never Square This isn’t just a festival. It’s where the next wave of big ideas is born. Catch our sizzle reel below. Explore the agenda and lock in your plans. See what’s in store in the B&T article here: https://lnkd.in/gYNX2Urr #NewsCorpAustralia #CairnsCrocodiles2025

Olympic Gold Medallists leading the charge! 🚴♀️🚴♂️ The Jayco Herald Sun Tour returns in 2026 – and it’s in gold-medal-winning hands. Scott McGrory OAM and Grace Brown will headline as race directors for the men’s and women’s #cycling events, bringing world-class experience to Victoria’s oldest stage race. After a six-year hiatus, Australia’s most iconic professional stage race returns with a fresh new format, a new home in #Ballarat, and equal prize money for men’s and women’s champions. With support from the Victorian Government, Visit Victoria, the City of Ballarat - Council, Jayco, Inc., and the Herald Sun, the revitalised event will transform Ballarat into the heart of Australian cycling. News Corp Australia’s Managing Director - VIC TAS, Agostino Giramondo, said: “It’s more than a bike race. It’s a symbol of the deep connection the Herald Sun has with regional Victoria as their most-read news publication, across all platforms.” Sam Weir, Herald Sun Editor, and Penny Fowler, Herald & Weekly Times Chairman, also shared their excitement, citing the 2026 relaunch as a monumental moment for Australian sport and regional Victoria. Read more on the Herald Sun: https://lnkd.in/gwfj2SJd #NewsCorpAustralia #JaycoHeraldSunTour

The future of premium video is at a critical juncture. 📺🎬 In her Mi3Australia op-ed, Pippa Leary, News Corp Australia's Managing Director & Publisher, Free News and Lifestyle, lays it out plainly – premium long-form video – #BVOD, #AVOD, #CTV – is at a crossroads. She cautions the industry not to repeat the mistakes of programmatic display. “If heavy lifting falls just on the shoulders of the media owners, the demand side of the market – brands and their agencies – do not lean in, then we will see the inflow of intermediaries and bad actors as we have with display,” Leary says. And the cost? It hits both sides of the fence. “This isn’t just media owners touting self-interest,” she adds. Leary, who recently participated in the Future of TV Advertising panel, also argues it’s time to rethink how we define success – moving beyond last-click #attribution and aligning what really drives outcomes in a customer-driven world. Read her full take in Mi3Australia here: https://lnkd.in/guaEP86V #NewsCorpAustralia #ProgrammaticAdvertising #AdTech

We’re thrilled to welcome Jodie Bradley to the Medium Rare Content Agency team in the newly created role of Senior Agency Director. Jodie will strengthen our relationships with media agencies and lead #strategic solutions across our owned media network portfolio — including CommBank Connect, David Jones Amplify, and Qantas Travel Insider. She’ll also represent our growing Sponsorship and Experiences division, working with clients such as Melbourne Business School and Woollahra Municipal Council. "It’s a really exciting time to be part of the owned media space, and Medium Rare is at the forefront," said Bradley. "I’m looking forward to working with some of Australia’s most recognised #brands to drive #innovation and deliver meaningful results." Medium Rare Managing Director Nick Smith added: "Jodie brings a wealth of experience from the media and entertainment industry, and we’re excited to have her on board." Welcome, Jodie. Read about the appointment here: https://lnkd.in/g-6jZvf3 #NewsCorpAustralia #ContentAgency

Global Shortlist Announcement: Native Advertising Awards 2025 🌏🏆 News Corp Australia is thrilled to announce our inclusion on the Global Shortlist for the Native Advertising Institute's Awards 2025, with two standout campaigns across three categories showcasing the power of purposeful #storytelling delivered through compelling native content. 🩺 Donate Life: Created for the Australian Government Organ and Tissue Authority, this compelling campaign has earned nominations in both Best Use of Video and Best Influencer Partnership, highlighting our commitment to innovative, meaningful content. 🐾 Mars Petcare: Debunking Myths, Building Trust: This campaign, recognised for Best Series of Sponsored Articles, demonstrated the strength of education and trust-building through native content. Following its standout showcase at News’ annual digital marketing symposium, #D_Coded, this collaboration helped Mars Petcare overcome misinformation around pet nutrition. Through strategic content execution, Mars Petcare has firmly positioned itself as a leader in the space. We're also proud to celebrate Ryan H., General Manager, Commercial Audio Visual & Content, who has been shortlisted for Native Advertising Marketer of the Year — a well-deserved nod to his visionary #leadership and creative approach in #native content. This year’s shortlist was chosen by nearly 300 expert judges from around the world — each a leader in native advertising and branded content. Winners will be announced at the Native Advertising Days on May 14, 2025 held at Kings Place, London. Stay tuned for more updates! Check out the complete shortlist announcement here: https://lnkd.in/dgzscetS Read the Mars Petcare case study here: https://lnkd.in/gTEW48wX #NewsCorpAustralia #NativeAdvertisingAwards #NativeAdvertising Kellie Tissear Eva Chown Richard McAuliffe Cate S. Peta Bormann Tania Jones Amy Marnie Karen Ng Kristie Walden Ana Murphy Tao Zhang Mikela Burnham Ricci Ferigo Nalina Tran Louise Nasalio Alexis Way Olivia Carmichael Hannah Ferris Morgan Zhang

Shaping the Future Together: Frontiers 2025 with NSW Independent Agencies 🚀 A big thank you to our NSW Independent Agencies for joining us at Frontiers 2025 earlier this week. With over 10 agencies in the room, the energy, ideas and ambition on display were second to none. These sessions are designed to be deeply #collaborative and it’s your participation that brings them to life. From exploring purpose-led #storytelling to unlocking data-driven creativity, every conversation was rich with insight and geared towards action. Special thanks to the teams from Bohemia Group, Kaimera, This Is Flow, Havas, Frontier Australia, COMMUNICATE Australia, Accelerate, Howatson+Company, JOY Agency, Atomic 212º, Hatched, and Thump Media. It’s programs like #Frontiers that underscore the vital role independent agencies play in shaping the future of our industry and we remain committed to supporting that journey with insight, access, and partnership. Next stops: NSW Consortiums and South Australia. Let’s keep the momentum going. Learn more about Frontiers here: https://lnkd.in/gJSF3SQx #NewsCorpAustralia #Frontiers2025 #IndependentAgencies Louise Barrett Cameron Curtis (GAICD) Dean La Rosa Jessica Gilby Ian Paterson MAICD Natalie Grabbe Kelly Healy Renee Sycamore Nick Smith Medium Rare Content Agency Dan Krigstein Dianna Molinaro Sazdanoff Jacqui Mooney Ben English Anthony Laver Natasha Cormier Damian Cleary IMAA - Independent Media Agencies Australia

News Australia and its client and agency partners have been recognised as finalists in two prestigious categories at the 2025 Mumbrella Awards. 🏆 🤝 The Help Our Highway campaign in partnership with NRMA Insurance and Initiative, was a brave #advocacy initiative calling for more to be done to improve the Bruce Highway, a vital 1,670km transport corridor notorious for its dangerous conditions. News Corp Australia united its Queensland mastheads, led by The Courier-Mail, for an unprecedented editorial blitz. Supported by surveys, statewide coverage, and multi-platform storytelling and PR. The campaign amplified Queenslanders' voice, driving awareness and positioning NRMA Insurance as a trusted brand that helps. Our award nomination for Levelling the Playing Field in partnership with Spark Foundry and Westpac was a bold push to elevate women’s NRL to the same level of recognition as the men’s game. Aimed at tackling #gender disparities in the sport, the campaign blended hard-hitting #sports content with lifestyle storytelling to attract new audiences. Through impactful media executions and purposeful content in Body & Soul — the campaign made female players unmissable across both traditional and digital platforms. These nominations reflect the strength of #collaboration, meaningful partnerships, and the impact of purposeful media that drives positive change. Congratulations to all the finalists and stakeholders — looking forward to celebrating with you at The Star this July! Read more on Mumbrella here: https://lnkd.in/gJJhKcc3 #NewsCorpAustralia #MumbrellaAwards2025 #bravery #collaboration #PositiveInfluence The NRMA Michelle Klein Rae Metlitzky Nicole Schulz Dan Picker Sally Kiernan, MBus, GAICD Louise Barrett Renee Sycamore Ed Faith Chris Jones Initiative Melinda D. Triere Anthony Emma Greenhalgh Thomas Dodd Ali Coysh Thomas Davies Angelica Piper Sheridan Comer Natalie Grava Ally Adler Kerry Branch Genevieve McCulloch Adelaide Johnson Izabela Gower Jacqui Mooney Spark Foundry Vanessa W. Manon Bourbotte Maithili Nair Benjamin Valia Vanessa Gbogbo (née Akem) Amber Thorpe Van Bui

A big moment for premium video in Australia. 📺🎬 Yesterday, at the Future of TV Advertising Forum, Pippa Leary, News Corp Australia’s Managing Director, Free News & Lifestyle joined a powerhouse panel alongside Nine and Seven, all aligned on one thing: it’s time to protect premium #video from the pitfalls of the open web. In March, News announced an expanded #video strategy in an exclusive partnership with Tubi – North America’s second largest streaming service – during its annual digital marketing symposium, #D_Coded. Now, Leary is leading the charge to ensure Tubi’s high-quality inventory is traded through programmatic guaranteed – not left to the open exchanges where value gets diluted. "If you think you can go and just buy a lot of cheap reach with some unknown #data attached to it, that’s not going to work well in the long run. There is now a continuum (of video types); they play different roles. Trying to mix them all up together is not going to work," she said. The broadcasters’ united call? Collaborate on #tech and #data. Compete on content. And avoid repeating mistakes of the display market. Streamers like Tubi are welcome. But not at the cost of quality. Read the Mi3Australia article here: https://lnkd.in/gAj9gTcp Learn about News’ partnership with Tubi here: https://lnkd.in/gH2G4Ywe #NewsCorpAustralia #FutureOfTV #D_CODED2025

InForm is here – News Corp Australia’s bold new step in servicing the racing and sports wagering industry. Led by Managing Director Adam Brett, #InForm brings together powerful data, deep #insights and premium content to help partners connect with audiences more effectively. Now launching: 🏇 InForm Connect – streamlining #data, trading and marketing through next-gen #audience intelligence 🏇 InForm Media – delivering expert #content and #analysis for brands like Racenet, Punters and AFL Today Brett said: “With InForm and our new products, InForm Connect and InForm Media, we will deliver greater value to our partners and customers through rich data and content that allows our partners to personalise their messaging.” He added that this evolution reflects News’ strong commitment to helping clients navigate the ever-changing racing and sports landscape through ongoing innovation in data and content solutions. Explore the future of racing and sports innovation here: informsportsracing.com.au Read the full story here: https://lnkd.in/gFkcQxfJ #NewsCorpAustralia

Breaking Through the Noise: Frontiers 2025 Starts Now! 🚀🔊🌟 A massive thank you to all the Victorian Independent Agencies who joined us this week at Greenfields Albert Park for the first leg of Frontiers Roadshow 2025. Your energy, insights, and collaboration set the tone for what promises to be an incredible program ahead. Now in its fifth year, #Frontiers is all about building momentum – bringing agencies together with News Corp Australia’s editors, product leaders, and client solutions teams to explore #priorities, tackle #challenges and unlock new opportunities. This year, we’re taking on one of the biggest industry challenges: the Sea of Sameness. In an era where brands risk blending into the background, we’re diving into how media can be the multiplier – fuelling #distinctiveness and #differentiation to create impact. By aligning with causes that matter, using media creatively, and leveraging data for precision and impact, brands can stand out and drive positive influence whilst staying relevant to their audiences. A special shout out to the incredible agencies who kicked things off with us:  Havas Melbourne, Hotglue, Atomic 212º, Hatched, Half Dome, PMG, Ryvalmedia, Nunn Media, Match & Wood, The Media Store, Cole Media AU, cummins&partners, Kaimera, and Spinach. Your engagement was invaluable, and we can’t wait to take Frontiers nationwide – continuing these powerful conversations on how brands can stand out, break through, and drive success by being #DistinctivelyDifferent. Learn more about Frontiers here: https://lnkd.in/gJSF3SQx #NewsCorpAustralia #Frontiers2025 Louise Barrett Cameron Curtis (GAICD) Renee Sycamore Jessica Gilby Dean La Rosa Ian Paterson MAICD Natalie Grabbe Kelly Healy Elizabeth Webber William Ryan Leigh Lavery Nick Smith Jessica Montague Laura Simpson Natasha Cormier Damian Cleary Medium Rare Content Agency