MarketingMag

Imagine a world where artificial intelligence is a trusted partner and collaborator rather than simply a tool we use to automate mundane tasks. No longer the stuff of science fiction, in 2025, we find ourselves on the doorstep of this imagined future. But what does this mean for marketers? Mutinex's recent webinar with author and futurist Rishad Tobaccowala explored the infinite possibilities that lie ahead for marketers as AI continues to improve. Mutinx's chief revenue officer Danny Bass shares his key insights from the webinar exclusively with Marketing Mag - have read and prepare for the future now. https://lnkd.in/dF8RrmTb #AIfuture #marketing #contentmarketing #digitalfutures

In an era dominated by algorithm-driven engagement and rapid-fire content, Heineken’s latest campaign reminds marketers of the enduring power of a good story – especially when that story is real. Read all about the creative concept and the real-life story of Joseph ‘Josie' McLoughlin, that turned a potential family tragedy into the heart of an emotionally resonant and impactful campaign that does so much more than sell a few pints. https://lnkd.in/gqGFTR-9 #contentmarketing #creativecampaign #storytelling #pubsuccession #marketinginsights

One of the greatest challenges marketers and content creators face is that of inclusivity. Of course there is a desire to be as inclusive as possible when developing any creative strategy, but it becomes essential when there are literally lives at stake. When it came to developing the Own It cervical screening campaign, equity and inclusivity wasn't a nice to have, it was vital. Untold Fable head of client services, Rosie Robertson shares her insights into how she and her team put equity into practice. https://lnkd.in/gJNpvpbm #contentmarketing #inclusivity #inclusion #marketing #OwnIt #healthmarketing

With no shortage of delicious, dynamic food offerings being served in beautifully designed venues that are as Instagram worthy as the meals themselves, restaurant, cafe and bar owners need to think beyond the typical when it comes to marketing strategy. SevenRooms managing director, APAC GTM, Paul Hadida gives us the low-down on how to leverage their recently released SMS tool as part of a comprehensive marketing strategy that will make guests feel like VIPs. https://lnkd.in/g3CGwvUu #SMS #marketingstrategy #hospitalitymarketing

ELLA BACHÉ PARIS has been at the forefront of skincare for 20 years. As one of Australia’s most iconic and trusted skincare brands, their product and message have always been simple: trust, transparency and authenticity. With the launch of their latest campaign, ‘In My Own Skin’, we seized the opportunity to talk to chief executive officer Pippa Hallas about what it takes to continue to succeed in an increasingly crowded category and the impact AI will have on the industry. Read on to learn more from one of the best in the beauty business. https://lnkd.in/ggie-ABY

Health marketing can be a minefield. With so many industry bodies, regulators and peoples lives literally at stake, it's essential for marketers to know what they're selling and avoid the slippery slope of misinformation. Amanda Fuller, managing partner of DDB Remedy Australia, shares her thoughts on the need for marketers to be real in the age of 'wonder drugs'. https://lnkd.in/gFsgnxp7 #healthmarketing #marketingstrategy #contentmarketing

From a side hustle styling flowers for friends and family to a rapidly growing business that has recently expanded into New Zealand. We talked to Francesca Di Dino, founder of floral styling business The Yard & Co, to discover the secret to her success and abundant growth. Read the Q&A on Marketing Mag now. https://lnkd.in/g9ra9g3U

If content is king, then social media is the realm where marketers rule. With 78 percent of Australians active on social media, these channels are the best way to reach a captive audience. But as the number of platforms grows, brands and content creators need to shift strategies to ensure their content resonates. Here, San Francisco-based Rachel Sterling chief marketing officer at Identity Digital Inc., shares insights into the content that resonates the most with audiences and how marketers can make the most of their social media channels. https://lnkd.in/gnAfUmxx

Elon Musk has been at the forefront of historical paradigm shifts for decades. Innovating across a broad band of sectors including financial, transport, space and social media. As one of the founders of electronic payment gateway PayPal, which was sold to eBay in 2002 for US$1.5 billion, the mythology of Musk has become part of the zeitgeist. And, he’s got plenty of lessons to offer marketers. Here, Niche Content head of content Jessica Agoston Cleary muses on what marketers can learn from Musk’s antics. https://lnkd.in/gMD8Py7t

The way we work is no longer working. The creative knowledge sector has known this for years. The COVID-19 period of lockdowns proved that we didn’t need to be chained to our desks to do good work. It also proved that fractional work, which has been gaining traction in the US and is slowly but surely filtering into the Australian knowledge work sector, is the way of the future. Marketing Mag recently spoke with Maestro Talent co-founders Annabel Acton and Peter Bauld about their newly launched platform. Read the eye opening and inspiring Q&A to find out how Maestro Talent is changing the game and making work, work. https://lnkd.in/e62w-URN