There's always a little something in the air the week of the Australian Grand Prix Corporation F1. And it's got our team reminiscing about the time Graffiti Experiential delivered Formula 1's first ever global season launch. All drivers and their team principals surprised fans as they arrived by boat on the #Yarra to a roaring crowd of 10,000 fans at Fed Square . The launch was broadcast around the world treating fans to a lineup of Australian music acts – a truly global celebration staged right in the heart of Melbourne. It's still one of those pinch us projects that we're so proud of. #formula1 #F1 #australia #liveevents #graffitiexperiential #fanexpereince #fedsquare #brandexperience #melbourne https://lnkd.in/gzkBrMN7
Graffiti Experiential
Advertising Services
Fitzroy, Victoria 1,246 followers
Connections that count.
About us
Operating since 2004, Graffiti is an experiential agency based in Fitzroy in Melbourne. We specialize in creating immersive branded experiences - from bespoke installations to fully integrated campaigns. We use the Graffiti experiential model of Engage, Entertain, Educate, Inspire and Measure. Add to that our carefully selected, dedicated and proven team of over 150 brand ambassadors and performers that are critical to the success of our campaigns. Whilst we don't do it for the awards, we've won our fair share of them including a few Cannes Lions. We focus on delivering 'end to end' solutions that have strong impact with measurable results.
- Website
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https://linktr.ee/graffitiexperiential
External link for Graffiti Experiential
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Fitzroy, Victoria
- Type
- Partnership
- Founded
- 2004
- Specialties
- Experiential marketing, Sponsorship activation, Brand activation, Conference and exhibitions, Event management, Brand experience, and Integrated campaigns
Locations
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Primary
Get directions
2/393 Smith St
Fitzroy, Victoria 3065, AU
Employees at Graffiti Experiential
Updates
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We are so passionate at Graffiti Experiential about the work we do with Transport Accident Commission (TAC) and Pause Stops remains one of the most important projects. Our #pausestops team will be out this weekend in Drouin and Port Fairy where you can get a free coffee, check out our 8 and Over game or take a 15min rest. Long weekends are a particularly risky time on the roads, so make sure you take time to #pause on your drive every two hours and get at least 8 hours sleep before you hit the road. #TAC #brandactivation #roadsafety #pause #graffiti #drivesafely
As we head into the long weekend, our Pause Stops will be at two key locations in Victoria urging people to take a break and not drive tired. Sadly, 58 people have lost their lives on Victoria's roads so far this year (6 March) compared with 51 at the same time last year. Driving while tired contributes to 16 -20 % of fatal crashes on Victorian roads each year and accounts for around 25% of road trauma injuries at the Royal Prince Alfred Hospital and The Royal Melbourne Hospital. “Driving while fatigued doesn’t just put you at risk – it endangers everyone else on the road. When we’re tired, our ability to react and make safe choices is severely compromised," said TAC CEO Tracey Slatter “We’re asking all Victorians to stay alert and make choices that keep themselves and others safe. Get a good night’s sleep before driving, allow plenty of travel time, and take regular breaks to stay alert." Over the long weekend, the TAC will have roadside Pause Stops in Drouin and Port Fairy plus information and activities at 15 Victoria Tourism Industry Council (VTIC) locations within the state. #TACVictoria #PauseStop #takeabreak #roadsafetyawareness #roadsafety
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Here's a bit more of a look at the Safe Jersey Competition platform we developed with FutureLabs for the Transport Accident Commission (TAC) sponsorship of Cadel Evans Great Ocean Road Race. We've just seen the winning jersey design and can confirm, they wont be missed on the road! #brandexperience #competition #roadsafety #TAC #futurelabs
To be safe is to be seen! 🚴 That’s the idea behind the Transport Accident Commission (TAC)' Custom Jersey website, created by FutureLabs and Graffiti Experiential. We’ve built an interactive platform where cyclists can customise their own jersey with 30+ colours, patterns, and text options, making each design unique while ensuring visibility on the road. This is all part of an exciting competition, happening online and at the Cadel Evans Great Ocean Road Race. Jerseys will be judged not just on style but on how bright and visible they are (because being seen is key to staying safe). And here is the best part. At the end, Santini will turn the winning jersey into a full set for the winner’s crew. At FutureLabs, we love adapting technology and creativity for meaningful campaigns like this. Turning ideas into interactive experiences that make an impact for brands is what we do best. Wonder how we do that?👉 https://lnkd.in/gNErkQSf #FutureLabs #TAC #GraffitiExperiential #CyclingSafety #Innovation #CreativeAgency #AustraliaAgency #MarketingAgency #Melbourne #Promote #Website #Customise #Tailor #Experiences #UXUI #Design #Art #Development
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Graffiti Experiential brought TAC's Club Allez back to the Fan Village of the Cadel Evans Great Ocean Road Race, for the second year running. This time with an exciting twist—a competition to design the safest jersey. Riders tapped into their creativity, designing jersery patterns, colors, and text via a custom-built interface we developed with FutureLabs. The best part? Cycling royalty Cadel Evans himself is judging the entries, with the winner scoring a full cycling kit of their custom jersey—for themselves and 20 friends! We launched the competition with playful content showcasing some of the brightest (and safest) cycling kits, championing TAC's cycling mantra: Be Safe, Be Seen, Share the Road. Transport Accident Commission (TAC) #cluballez #theplacetobeseen #activation #brandexperience #sponsorship
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Our brilliant General Manager Vivienne Collins (Née Avey) has been selected as one of the judges for this years B&T 30 under 30 awards. As an extremely experienced and considered leader with so much great experience under her belt, the entries are in good hands! Well done Viv.
Thrilled to announce that I have been selected as a judge for this year’s B&T 30 Under 30 Awards. It’s so inspiring to see the next generation of bold thinkers pushing boundaries, solving complex challenges and redefining what’s possible. The talent and innovation in this space are truly remarkable, and I can’t wait to dive into the work of these rising stars. Let’s go! 🚀 #30Under30 #Strategy #FutureLeaders Graffiti Experiential
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Three years of Shopmas success! For the third year, Myer’s flagship VIP shopping event, Shopmas, brought the joy to 30 stores across Australia on one unforgettable night. WIth live entertainment, exclusive brand activations, delicious catering and exciting giveaways – plus Santa and his Elves never far away – Shopmas is a much-anticipated, always elevated experience for MYERone loyalty members. From concept to execution, we’re proud to have brought this signature Myer event to life once again. #myer #myerONE #brandexperience #experientialmarketing #eventproduction #production
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Meet The Unexpect-o-matic – bringing the best of Ballarat to Melbourne We partnered with the City of Ballarat to launch their new brand positioning, ‘Brilliantly Unexpected’. Enter The Unexpect-o-matic, serving up an out-of-the-ordinary encounter with Ballarat at the press of a big, tactile button – and giving Melburnians a vibrant new perspective on one of Victoria’s oldest cities. From surprising itineraries to surprise performances, curated prize packs and a chance to win a weekend getaway, we put the best of Victoria’s third largest city in one fun and fantastical machine, stepped back and watched Melburnians play. #VisitBallarat #BrilliantlyUnexpected #brandexperience #experientialmarketing #production
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We had a feeling Melbourne Fashion Week and Volvo Cars would be an electric partnership. And we weren’t wrong! ⚡ ⚡ Volvo was front and centre for their first foray into the fashion world. From a hero runway at the iconic Queen Vic Market with the all-electric EX30’s flanking the catwalk to the electrifying Power Pose pre-show photo moment for festival guests. We also had a blast collaborating with designers Par Moi and Atoir for a content series called Power Dressing. These stories highlighted the way they these designers make a big impression while leaving a small impact. The entire partnership was a perfect synergy of two brands all about sustainability, style and innovation and we’re proud to have delivered it. Thank you to our partners in production for helping bring this one to life Boom Studios, Austage Events, City of Melbourne and Musicland Sydney. #melbournefashionweek #VolvoCarsAustralia #brandexperience #production #experientialmarketing
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𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐒𝐦𝐚𝐥𝐥 𝐟𝐨𝐫 𝐕𝐨𝐥𝐯𝐨 We’ve just wrapped up our smallest-ever touring activation for Volvo celebrating the launch of their smallest-ever SUV – the fully electric EX30. ‘The Small Life by Volvo’. Check out the project featured in Campaign Brief and Mumbrella for all the details: https://loom.ly/w609eEI #Volvo #brandexperience #experientialmarketing #production
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𝐓𝐡𝐞 𝐕𝐨𝐥𝐯𝐨 𝐱 𝐒𝐲𝐧𝐭𝐡𝐨𝐧𝐲 𝐄𝐗𝟑𝟎 𝐒𝐨𝐮𝐧𝐝𝐛𝐚𝐫 We hit the road with Volvo Cars to bring the all-new EX30 to life at SYNTHONY pre-show parties across Melbourne, Sydney, Brisbane, and Perth. With the brand-new Volvo EX30 on display and custom DJ sets, the EX30 Soundbar brought the vibes before the main event even started. #Volvo #VolvoCarAustralia #Synthony #orchestra #production #experientialmarketing #brandexperience
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