Graffiti Experiential

The Graffiti Experiential team are back out this Easter long weekend delivering the Transport Accident Commission (TAC) Pause Stops activations at 7 different locations across #regional Victoria. An important message from TAC CEO Tracey Slatter. Please make sure you get at least 8 hours sleep before hitting the road this weekend and take a pause every two hours. And if you see us, drop in for a free coffee, a rest and plenty of fun giveaways. #regionalvictoria #pausestops #fatigue #activation #experiential #roadsafetyawareness

When you get to surprise unsuspecting Melbourne foodies with limited-edition Ballarat Pie Passports, you know you're onto a winner.    As part of Melbourne Food & Wine festival, Tourism Midwest Victoria's Unexpect-o-matic returned to Fed Square for the Baker’s Dozen event—serving up deliciously Brilliantly Unexpected moments, plus a chance for the lucky few to win a passport to pastry heaven aka Ballarat in August to sample the wares during their Best Pie event.   Visitors were treated to a taste of Ballarat’s finest, building their own foodie itineraries, entering the draw to win a decadent regional escape (still open at https://lnkd.in/gWubv-ps), and scoring surprise goodies from local legends like Black Cat Truffles, The Sovereign Hill Museums Association, Sweet as El, Lucky and James and Tim Bone   Big thanks to City of Ballarat - Council Tourism Midwest Victoria for trusting us to bring this experience to life once again.   Keep your eyes peeled - the next Brilliantly Unexpected moment is just around the corner... #brandexperience #destinationmarketing #activation #melbourne #ballarat

There's always a little something in the air the week of the Australian Grand Prix Corporation F1. And it's got our team reminiscing about the time Graffiti Experiential delivered Formula 1's first ever global season launch. All drivers and their team principals surprised fans as they arrived by boat on the #Yarra to a roaring crowd of 10,000 fans at Fed Square . The launch was broadcast around the world treating fans to a lineup of Australian music acts – a truly global celebration staged right in the heart of Melbourne. It's still one of those pinch us projects that we're so proud of. #formula1 #F1 #australia #liveevents #graffitiexperiential #fanexpereince #fedsquare #brandexperience #melbourne https://lnkd.in/gzkBrMN7

We are so passionate at Graffiti Experiential about the work we do with Transport Accident Commission (TAC) and Pause Stops remains one of the most important projects. Our #pausestops team will be out this weekend in Drouin and Port Fairy where you can get a free coffee, check out our 8 and Over game or take a 15min rest. Long weekends are a particularly risky time on the roads, so make sure you take time to #pause on your drive every two hours and get at least 8 hours sleep before you hit the road. #TAC #brandactivation #roadsafety #pause #graffiti #drivesafely

Here's a bit more of a look at the Safe Jersey Competition platform we developed with FutureLabs for the Transport Accident Commission (TAC) sponsorship of Cadel Evans Great Ocean Road Race. We've just seen the winning jersey design and can confirm, they wont be missed on the road! #brandexperience #competition #roadsafety #TAC #futurelabs

Graffiti Experiential brought TAC's Club Allez back to the Fan Village of the Cadel Evans Great Ocean Road Race, for the second year running. This time with an exciting twist—a competition to design the safest jersey. Riders tapped into their creativity, designing jersery patterns, colors, and text via a custom-built interface we developed with FutureLabs.   The best part? Cycling royalty Cadel Evans himself is judging the entries, with the winner scoring a full cycling kit of their custom jersey—for themselves and 20 friends!   We launched the competition with playful content showcasing some of the brightest (and safest) cycling kits, championing TAC's cycling mantra: Be Safe, Be Seen, Share the Road. Transport Accident Commission (TAC) #cluballez #theplacetobeseen #activation #brandexperience #sponsorship

Our brilliant General Manager Vivienne Collins (Née Avey) has been selected as one of the judges for this years B&T 30 under 30 awards. As an extremely experienced and considered leader with so much great experience under her belt, the entries are in good hands! Well done Viv.

Three years of Shopmas success! For the third year, Myer’s flagship VIP shopping event, Shopmas, brought the joy to 30 stores across Australia on one unforgettable night. WIth live entertainment, exclusive brand activations, delicious catering and exciting giveaways – plus Santa and his Elves never far away – Shopmas is a much-anticipated, always elevated experience for MYERone loyalty members. From concept to execution, we’re proud to have brought this signature Myer event to life once again. #myer #myerONE #brandexperience #experientialmarketing #eventproduction #production

Meet The Unexpect-o-matic – bringing the best of Ballarat to Melbourne We partnered with the City of Ballarat to launch their new brand positioning, ‘Brilliantly Unexpected’. Enter The Unexpect-o-matic, serving up an out-of-the-ordinary encounter with Ballarat at the press of a big, tactile button – and giving Melburnians a vibrant new perspective on one of Victoria’s oldest cities. From surprising itineraries to surprise performances, curated prize packs and a chance to win a weekend getaway, we put the best of Victoria’s third largest city in one fun and fantastical machine, stepped back and watched Melburnians play. #VisitBallarat #BrilliantlyUnexpected #brandexperience #experientialmarketing #production

We had a feeling Melbourne Fashion Week and Volvo Cars would be an electric partnership. And we weren’t wrong! ⚡ ⚡   Volvo was front and centre for their first foray into the fashion world. From a hero runway at the iconic Queen Vic Market with the all-electric EX30’s flanking the catwalk to the electrifying Power Pose pre-show photo moment for festival guests. We also had a blast collaborating with designers Par Moi and Atoir for a content series called Power Dressing. These stories highlighted the way they these designers make a big impression while leaving a small impact.   The entire partnership was a perfect synergy of two brands all about sustainability, style and innovation and we’re proud to have delivered it. Thank you to our partners in production for helping bring this one to life Boom Studios, Austage Events, City of Melbourne and Musicland Sydney. #melbournefashionweek #VolvoCarsAustralia #brandexperience #production #experientialmarketing