Focus Insights

How do Australian macadamias meet today’s consumer preferences? Consumers are placing more thought and care into their food choices, often seeking balance and specific health benefits. While many are not tied to rigid dietary plans, maintaining a healthy, well-rounded diet remains crucial, with growing interest in areas such as gut health, weight management and overall wellness. Healthy snacking has become a focus, with consumers seeking options that provide functional benefits like energy boosts, muscle-supporting protein or fibre to aid digestion — all while delivering great taste. Over 30% of consumers worldwide prioritise foods rich in healthy fats, making macadamias a standout choice. The demand to incorporate macadamias into a wider range of products is strong, with particular opportunities in ice cream, granola, brownies, nut butters, chocolate, protein bars, and even yoghurts. More analysis and a full snapshot of our industry's performance over the past 12 months is included in the 2024 Australian Macadamias Yearbook. Head to our website to download the full report (link in comments) or to find a supplier. #macadamias #macadamianuts #ausmacadamias #AustralianMacadamias #nutindustry #macadamiafarmers #farmers #macadamiagrowers #macadamiasuppliers Jacqui Price Clare Hamilton-Bate Source: Focus Insights international trend and U&A research commissioned by the Australian macadamia industry, August 2024

Want to know what really drives your shoppers' decisions? At Focus Insights, we help brands and retailers decode in-store behavior through observational research and shopper intercepts—giving you real-time insights to optimise the customer experience and drive sales. 👀 In-Store Observations: We silently track shopper movements to uncover: * How customers navigate your store * Which products catch their attention (and which don’t) * Where bottlenecks or friction points exist * How checkout experiences impact satisfaction 💬 Intercept Research: By engaging shoppers on the spot, we uncover: * Why they chose (or didn’t choose) a product * How they perceive pricing, packaging & promotions * What frustrations or unmet needs they experience * What influences their final purchase decision 🚀 Why it matters: Observation tells you what happens. Intercepts tell you why it happens. Together, they provide the insights you need to refine store layouts, product placement, point of sale and marketing strategies—turning browsers into buyers. Ready to leverage real-world shopper insights for smarter business decisions? contact us at hello@focusinsights.com.au #ShopperInsights #RetailResearch #CustomerExperience #MarketResearch #DemocrastisingData #FocusInsights

Consumer habits are always evolving—influenced by economic conditions, global events, competition, and marketing strategies. Woolworths' recent profit decline highlights the importance of understanding these shifts. At Focus Insights, we specialize in decoding shopper and consumer behavior to help brands make smarter, data-driven decisions. Here are some of the ways you can decode consumer behaviour; 🔹 Identify Preferences – Uncover what consumers value most through surveys and data analysis. 🔹 Understand Motivations – Get to the heart of why consumers make purchasing decisions. 🔹 Predict Trends – Use analytics to stay ahead of market shifts. 🔹 Enhance Marketing – Create targeted campaigns that resonate with your customers. 🔹 Improve Products – Align offerings with changing consumer needs. 🔹 Gain a Competitive Edge – Stay informed and strategic in a dynamic market. Investing in market research provides the insights needed to navigate challenges and seize opportunities. Want to know how we can help? Get in touch: hello@focusinsights.com.au #ConsumerInsights #MarketResearch #DataDrivenDecisions #FocusInsights https://lnkd.in/gaQ6hqMv

Be sure to check out our latest article in Supermarket News Magazine which explores the power of data in helping brands of all shapes and sizes achieve sales and ranging success. #FMCG #Grocery #Supermarkets #NZSupermarkets #SupermarketsNZ #NZGrocery #GroceryIndustry #GroceryRetail

Our recent study in New Zealand solidified Chicken as the nations favourite type meat with the per capita consumption of chicken and other poultry now exceeding 40 kilograms per year. Health-conscious consumers are choosing chicken as a leaner source of protein, replacing red meats in their diets. Chicken is generally more affordable than other meats, making it an attractive option for budget-conscious households. https://lnkd.in/gJG-tFhN #consumerinsights #poultry #newzealand

At Focus Insights, we are delighted to celebrate the Year of the Snake with our clients, partners, and teams across Asia and beyond. The snake is a symbol of wisdom, adaptability, and agility—qualities that align perfectly with our approach to market research and insights. Our agile research solutions empower businesses to stay ahead, respond to shifting trends, and make data-driven decisions with precision—just like the snake’s ability to adapt seamlessly to its surroundings. As we enter this new year, we remain committed to helping FMCG/CPG businesses navigate their market challenges with sharp insights, flexibility, and strategic foresight. Here’s to a year filled with success, innovation, and opportunity! Happy Chinese New Year! 新年快乐! 恭喜发财! #FocusInsights #ChineseNewYear #YearOfTheSnake #AgileMarketResearch #DemocratisingData #Adaptability #Innovation

A fantastic article from our new Chief Client Officer - EMEA Abhijeet Roy on truly understanding the full customer journey and the 3 key decision making moments for people interacting with your brand. 1. The Zero Moment: When consumers first encounter the brand 2. The First Moment: The purchasing decision 3. The Second Moment: The actual usage experience https://lnkd.in/gndGtsST Want to learn more about walking and measuring the full customer journey of your brands, please reach out to Abhijeet Roy or contact us at hello@focusinsights.com.au

Well done Neil Moody some great insights on the growth & development and opportunities for our "Aussie Nut" across the globe.

Neil Moody in his natural element presenting at #AusMac2024. Proudly supporting the Australian Macadamia Industry with the latest shopper and consumers insights from around the globe.

Our latest contribution to Supermarket News NZ uncovers some great insights into Chicken consumption and purchase behaviour across New Zealand. It's great to be collaborating with Supermarket NZ and exploring choices Kiwis are making at the grocery aisle. #ConsumerBehaviour #ChickenTrends #RetailInsights #SupermarketNews #NZFoodIndustry #GroceryShopping