The Avenue Company

The Avenue Company, originally Barbara Spence Advertising, was founded in 1989 and began with just one publication. Today it handles a number of titles, including the Pica Award-winning Civil Engineering magazine. In 1996, it became The Avenue Company, branching into three divisions - Avenue Advertising, specialising in media advertising sales; Avenue Marketing, offering marketing consulting services; and Avenue Exhibitions, focusing on exhibition stand sales. Barbara Spence, founder and MD, states that The Avenue Company prides itself on professionalism and sees itself as a specialised media support structure, particularly for institutions; associations; and organisations whose publications are key strategic resources, but where publishing is not the core focus. Through skilled and proficient work with its clients, The Avenue Company is able to work on different publications where creative advertising needs are called upon, such as in fields where academic; peer-reviewed; accredited; and cited publications require different advertising approaches than those of consumer titles. The company believes that it operates best in an environment where its relationships with its clients mean it is seen more as a valued stakeholder than just a contract service provider.

Website

http://www.avenue.co.za/

External link for The Avenue Company

Industry

Advertising Services

Company size

2-10 employees

Headquarters

Bryanston, Gauteng

Type

Self-Owned

Founded

1989

Specialties

Media Strategy, Print Publications, Digital marketing and data, Online Exposure, Social channels, Event, conference and exhibition sponsorships, Advertising, Marketing, and Media Planning