The South African Breweries

Last week our brand, Brutal Fruit Spritzer launched a revolutionary global movement celebrating the power of women coming together, called The Pink Table. Through the leadership of Leanne Martin our Vice President of Beyond Co, Insights and Innovation, Brutal Fruit Spritzer is the first South African brand in the The South African Breweries stable to achieve international expansion. Building on 23 years of local market growth, Brutal Fruit Spritzer has recently launched in Brazil, the UK and China. Our brands are forever committed to achieving great strides as Brutal Fruit Spritzer will be taking The Pink Table to the beautiful City of Lights during the iconic Paris Fashion Week 2025. From local phenomenon to global movement, here’s to a global future with more cheers. #ForeverCommitted #ThePinkTable #BrutalFruitSpritzer #FutureWithMoreCheers

After, a successful Olympic Games in Paris 2024, AB InBev is proud to extend our Worldwide Olympic Partnership with International Olympic Committee – IOC to 2032. Corona Cero, our fast-growing no-alcohol beer, will continue as the global beer sponsor of the Olympic Games, bringing consumers more choice throughout the global celebrations. Cheers to creating even more #GoldenMoments around the world 🍻

"Without Water there is No Beer!" Water is not just essential for beer production – it’s a precious resource that needs our protection. Reflecting back on our World Water Day Immersion on March 21st, we’re proud of the incredible collaboration between The Nature Conservancy , WWF South Africa, and other key stakeholders. Together, we’ve helped restore 3.3 billion liters of water by clearing invasive vegetation. Let's raise a glass to our unwavering commitment and our united efforts to safeguard and restore our precious water resources. Together, we’re ensuring that future generations can continue to enjoy this vital resource. #WorldWaterDay #CheersToNature AB InBev ; Zoleka L. ; Richard (Boris) Rivett-Carnac ; Michel Doukeris ; Ingrid De Ryck ; Geordin Hill-Lewis ; Kyle Day

We are excited to announce that for a second year running, we are the top performing market in AB InBev . This massive achievement highlights the significant impact of the South African market within the global landscape. This success is testament to the relentless execution of our strategy, exceptional talent and commitment of our teams. A big congratulations to all our people for this outstanding achievement and for being All In! We are proud of our momentum, but the job is not finished... we are committed to continuing with our efforts to create a Future with More Cheers. #ForeverCommitted #WeAreSAB

Throwback to our successful World Water Day Immersion last week, where we gave a “Cheers to Nature” in our commitment to sustainable water solutions, enhancing water availability and quality, and creating a lasting positive impact on local communities in South Africa. #WorldWaterDay #CheersToNature Read more: https://lnkd.in/dZr4XqCn AB InBev; Michel Doukeris; Donna Lorenson; Ingrid De Ryck; Cassiano De Stefano; Richard (Boris) Rivett-Carnac; Zoleka L.; Kyle Day; Geordin Hill-Lewis; The Nature Conservancy; WWF South Africa

As we look forward to celebrating World Water Day tomorrow the 22nd of March, we today showcased our water conservation efforts with our key partners and stakeholders at the Boland Mountain Nature Reserve. South Africa faces significant water loss due to invasive alien vegetation, such as Black Wattle, Eucalyptus, and Pine, which consume up to 60% more water than indigenous plants. Through targeted conservation efforts, SAB and it’s partners have cleared large tracts of these invasive species, restoring billions of litres of water to the ecosystem. By clearing invasive alien vegetation, we release more water into catchment areas, benefiting our whole value chain, including farmers, retailers and local communities. #CheersToNature #WorldWaterDay 

Today we are hosting our World Water Day Immersion at the Boland Mountain Nature Reserve, and welcome our Global AB InBev CEO Michel Doukeris, Chief Sustainability Officer Ingrid De Ryck, Cape Town Mayor Geordin Hill-Lewis and our dedicated partners The Nature Conservancy, WWF South Africa as well as key stakeholders. This day marks a celebration of World Water Day as we come together as partners in nature and highlight the importance of water and our commitment to responsible water management, which has an impact on our business, communities and environment, especially in a water-scarce country like South Africa. #WorldWaterDay #CheersToNature

It’s in our nature to protect water. We are committed to safeguarding watersheds and supporting the communities that rely on them. This #WorldWaterDay on the 22nd of March, we celebrate the world’s most precious resource. #CheersToNature #FutureWithMoreCheers

As we near World Water Day on the 22nd of March, we recognize that water is our #1 ingredient and is vital to beer and our business, and sustains the communities we serve.   This upcoming World Water Day, we would like to shed light on water scarcity in South Africa and how we are committed to responsible water management. Did you know that SAB boosts water security in the country by clearing alien vegetation, releasing 3.3  billion litres!   Comment below with 💧in support of this important day. #WorldWaterDay #CheersToNature

”Castle Lager isn’t just a beer—it’s the taste that's stood the test of time. From braais to game days and every celebration in between, it’s the moments we share that make us who we are. That’s why South Africans have loved us for 130 years.” – Marsha Kumire Today, at the Proudly South African - Buy Local Summit & Expo, Marsha Kumire, SAB Corporate Brand Director, joined an insightful discussion alongside industry leaders about some of South Africa’s most iconic brands and shared what makes Castle Lager a true South African icon and one of the country’s most loved brands. #ForeverCommitted #BuyLocalSummit2025