bling

The store with heavy security is known for being the source of bling for rappers, artists and some gangsters.

On the top and bottom, “World Champions” is spelled out in more bling.

Shot in Dubai on a million-dollar budget, it introduced many Indians to the bling of hip-hop - fast cars, baggy clothes, gem-studded watches and gold chains - set to slick, thumping beats.

As part of that transformation, Bieniemy unfurled zing to go with the bling, mixing in a few choice words as part of his message.

The bling is his favorite part of the outfit.