Using flash type questions – stroke of luck or curse for data quality?
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Online surveys are becoming more and more interactive. Respondents can use new flash question types. Card sorting, clicking on coloured and interactive buttons, ranking of items shown as pictures – the options seems to be nearly unlimited. Research institutes and panel providers expect more fun for the respondents while answering the surveys. But what’s about the results? Are there really effects on respondents and, much more important, is there any effect on the data quality of survey results? - A number of methodological questions emerge, one of them being associated with the measurement possibilities and usability.
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Workshop: 'Self-administered Mobile Survey Workshop' - Dr Michael Bosnjak, Fr...QuestBack AG This document provides an introduction to self-administered mobile surveys. It defines mobile surveys and notes the focus is on self-administered surveys using a mobile phone's browser. Standard question formats that can be used are described including single choice, multiple choice, dropdown menus, text fields, matrices, and voice/image capturing. Usability of these formats was found to generally be good based on participant feedback. The document outlines a series of mobile survey studies conducted from 2008-2011 focusing on measurement and nonresponse issues. Key findings include that enjoyment and image congruence were stronger motivators for participation than costs or opinions of others. Mobile surveys saw faster responses than web with most participation occurring at home
Voice recognition in self-administered mobile surveys' - Free University of B...
Voice recognition in self-administered mobile surveys' - Free University of B...QuestBack AG Text versus voice? A number of approaches have been suggested to optimise mobile survey response rates. Whilst addressing survey design can help for closed questions, what about open-ended ones? The presenters will share the results of an experimental study comparing classical text-input formats in self-administered mobile surveys with an alternative, voice-recognition-based procedure in mobile survey projects. They will report on the relative differences of these two formats on usability and non-response levels, and will provide practical recommendations for mobile survey projects.
'Using mobile digital ethnography to measure the 2010 World Cup' - The Nielse...
'Using mobile digital ethnography to measure the 2010 World Cup' - The Nielse...QuestBack AG
Last year’s World Cup was the setting for this study on measurement engagement, media consumption and brand purchasing / awareness. Learn about the benefits of mobile ethnography data; a longitudinal study on response rates and data quality throughout the tournament; and the challenges encountered with respect to media measurement in an era of on-the-go mobility.
'Mobile Exposure: Mobile media usage data' - Orange Advertising Network (Mobi...
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'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...
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Interpreting the Mobile Audience – Case Study from the US' - Zokem (MoInterpr...
Interpreting the Mobile Audience – Case Study from the US' - Zokem (MoInterpr...QuestBack AG Providing a 360-degree view on the mobile medium with on-device measurements: a case study with music copyright society teosto. The goal of this ongoing study is to overcome some of the limitations of the current industry standard for mobile audience measurement and to understand how people engage with mobile media both online and offline, what services and content are consumed and where, how consumption changes based on different contexts, and how consumption changes over time.
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'Groundtruth - Using mobile to Research Developing Markets' - txteagle (Mobil...QuestBack AG Discover how mobile research has enabled two billion mobile phone subscribers in the developing world to provide insights to brands including Diageo, IBM, Microsoft and Google, researchers and even the United Nations. This would be impossible without leveraging mobile phones, which provide eyes and ears in locations that have historically been inaccessible or extremely expensive to research.
'From a Total Survey Quality perspective' - University of Essex (Mobile Resea...
'From a Total Survey Quality perspective' - University of Essex (Mobile Resea...QuestBack AG Practical guidance, rooted in empirical research and theory, on how to demonstrate the advantages of quality mobile research to clients. Mobile phone surveys were tested using the practical framework for assessment developed by survey methodologists and statisticians. Survey quality includes all influences on the accuracy of survey estimates as well as factors such as relevance and timeliness. The conclusions drawn about the strengths and weaknesses of mobile phone surveys will lead to practical guidance on how to demonstrate the advantages of mobile research to clients.
GOR 2010 Panel Communities
GOR 2010 Panel CommunitiesQuestBack AG This document provides an agenda and overview for a workshop on setting up a panel community. The workshop introduces Globalpark's panel approach and focuses on setting up a panel community. It includes introductions to Globalpark, their product portfolio including the Enterprise Feedback Suite, and the EFS Panel software. The agenda covers introducing the panel approach, a practical training on registering for the workshop platform and participating in a forum and survey. It also covers topics like group creation, setting up a forum, and exporting data. The goal is to provide hands-on experience in generating insights through an online panel community.
Mobile Research Conference 2010 Globalpark Surveys
Mobile Research Conference 2010 Globalpark SurveysQuestBack AG AGENDA
Usability and (non)participation in self-administered mobile surveys
1. Research questions
2. Method
3. Findings
4. Summary
5. Outlook: Practical Implications
and future research questions
Mobile Research Conference 2010 Globalpark Panel
Mobile Research Conference 2010 Globalpark PanelQuestBack AG AGENDA
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
Mobile Market Research: Kundenmeinungen am Point of Experience
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Globlapark Twitter Studie und die Top-5 der Social-Media-Nutzung
Globlapark Twitter Studie und die Top-5 der Social-Media-NutzungQuestBack AG Was treibt die Nutzer von Twitter an? Was sind die Top 5? Und vor allem, wie verbreitet sich eine Umfrage ausschließlich über eine Social Web-Anwendung?
Das waren unsere Leitfragen, um eine kleine Studie zu starten, deren Feldstart wir zu einem Vortrag über Social Media zeigten.
Die Ergebnisse vorab:
„Was reizt Dich an Twitter, welche Motivation treibt dich an?“
Interessante Fundstücke austauschen (n=80), aktuelle Ereignisse in Echtzeit austauschen Kontakt und Austausch zu Fachpublikum waren häufig genannte Motive. Auch Twitter als Kanal der Kundenkommunikation wurde noch häufig genannt (n=42). Beim Ranking hingegen steht dies an erster Stelle.
„Wähle deine Twitter-Top-5-Liste“
1. Twitter als Kanal der Kundenkommunikation
2. Kontakte zu Freunde und Bekannte pflegen
3. Möglichst viele Follower zu haben
4. Interessante Fundstücke im Netz austauschen
5. Kontakt zu Fachpublikum gewinnen
Ganz gespannt waren wir jedoch auf die Zugriffsstatistik. Wie wird eine Umfrage kommunizert, wann werden Twitterer noch auf einen Tweet aufmerksam, wielange ist noch etwas aktuell und sichtbar?
Insgesamt haben 203 Personen auf die Umfrage zugegriffen.
Der erste Zugriff erfolgte kurz nach dem ersten Tweet.
62 % klickten innerhalb von vier Stunden nach dem ersten Tweet auf den Link.
Am zweiten Tag riefen noch 27 Personen die Umfrage auf, vereinzelte Zugriffe erfolgten später. Zuletzt wurde die Seite 3 Wochen nach Feldstart aufgerufen.
Das überraschte uns wirklich.
Unser erstes Fazit:
:
Schnelle Reaktionszeit nach Verbreitung über Twitter.
Die wichtigsten Anreize für die Nutzung von Twitter sind für die User vor allem Austausch und Aktualität von Nachrichten, das Knüpfen von Kontakten sowie das Nutzen des „Tools an sich“.Das Forum stieß auf eine vergleichsweise hohe Resonanz (29 % der Teilnehmer, die die Seite gesehen haben, registrierten sich).
Die Teilnehmer waren außerdem im Forum sehr aktiv: Insgesamt wurden 19 Beiträge gepostet bei 24 registrierten Teilnehmern (0,8 Posts pro Teilnehmer).
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