Practical Semantic Web

Oct 17, 200724 likes2,061 views

This document discusses the vision of a semantic web where websites contain semantically correct information that can be more easily understood by machines. It provides examples of early efforts to create a semantic web using standards like RDF and OWL that failed to gain wide adoption, as well as more practical techniques now used, such as microformats. These newer approaches aim to combine content from different sources through APIs and standards like REST to enable more adaptive and personalized experiences online.

1. The document discusses running an API at scale and some of the challenges that arise. It notes that running a huge API product is different than running a web product. 2. Managing application developers and the relationships between their apps and users becomes more complex at scale. Techniques like OAuth and caching can help reduce load on APIs and internal systems. 3. As APIs and applications grow, aspects like chatty applications, application versioning, testing, and geo-distributed caching take on increased importance for managing scale and complexity. The key is to continually improve while avoiding getting stuck.

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1) Semantics are even more important for display ads on blogs than general websites because blog readers engage more with relevant content. 2) Higher reading levels can predict how blog posts are shared - posts between 600-1200 words at a grade level slightly higher than average see the best social sharing across networks like Facebook, LinkedIn, and Twitter. 3) "Conversation targeting" using related topics rather than single keywords increases inventory for advertisers on blogs by making ads more relevant to reader discussions.

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Language & culture. lecture one.TamaraMontgomery

This document provides an overview of culture and language as well as several topics that will be covered in the course. Culture is defined as shared human knowledge, beliefs and behaviors enabled by symbolic thought and social learning. Language refers to human communication capacities. The course will discuss slang, trends, social media, tourism and more. It defines slang and explores when and why people use it. Subcultures are described as groups differentiated by attributes that unite them. Popular subcultures discussed include hipsters, characterized by independent interests and counter-culture, and hip-hop, centered around musical elements like rapping, breakdancing and beatboxing. Students are assigned homework to observe and analyze local subcultures.

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This document discusses various literary and rhetorical devices used in advertising language and communication. It defines alliteration as the repetition of initial consonant sounds in words. It also discusses repetition, parallelism, assonance, onomatopoeia, climax, metaphor, irony, and rhyme - all techniques used to attract attention and emphasize key ideas in persuasive communications. These devices can make advertising language more memorable and impactful.

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This document discusses various aspects of advertising language and culture, including: - The key elements of advertising language include product names, slogans, and understanding language in relation to culture. Certain attention-grabbing words are often used. - Advertising language is carefully planned to stand out and plant seeds of wanting a product. Puns and plays on words can help consumers identify with products. - Advertising both reflects and shapes culture. Ads target subcultures and try to make people feel products are for them. Advertising expresses current societal wants and needs. - Slogans are important for creating memorable brand images. Catchy slogans help consumers remember products. Popular slogans like "

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