Outlier analysis,Chapter-12, Data Mining: Concepts and TechniquesAshikur Rahman
This slide is prepared for a course of Dept. of CSE, Islamic Univresity of Technology (IUT).
Course: CSE 4739- Data Mining
This topic is based on:
Data Mining: Concepts and Techniques
Book by Jiawei Han
Chapter 12
This chapter discusses various methods for outlier detection in data mining, including statistical approaches that assume normal data fits a statistical model, proximity-based approaches that identify outliers as objects far from their nearest neighbors, and clustering-based approaches that find outliers as objects not belonging to large clusters. It also covers classification and semi-supervised approaches, detecting contextual and collective outliers, and challenges in high-dimensional outlier detection.
This presentation deals with the formal presentation of anomaly detection and outlier analysis and types of anomalies and outliers. Different approaches to tackel anomaly detection problems.
This document provides an overview of outlier detection. It defines outliers as observations that deviate significantly from other observations. There are two types of outliers: univariate outliers found in a single feature and multivariate outliers found in multiple features. Common causes of outliers include data entry errors, measurement errors, experimental errors, intentional outliers, data processing errors, sampling errors, and natural outliers. Methods for detecting outliers include z-score analysis, statistical modeling, linear regression models, proximity based models, information theory models, and high dimensional detection methods.
Outlier analysis is used to identify outliers, which are data objects that are inconsistent with the general behavior or model of the data. There are two main types of outlier detection - statistical distribution-based detection, which identifies outliers based on how far they are from the average statistical distribution, and distance-based detection, which finds outliers based on how far they are from other data objects. Outlier analysis is useful for tasks like fraud detection, where outliers may indicate fraudulent activity that is different from normal patterns in the data.
This document discusses anomaly detection techniques. It begins with an introduction that defines anomaly detection as finding objects that are different from most other objects in a dataset. Common applications are discussed such as fraud detection. Two main approaches are then described: statistical approaches that build a probabilistic model of the data and proximity-based approaches that measure how distant objects are from their neighbors. The statistical approach section explains how outliers are objects with a low probability based on the dataset's model. The proximity-based section defines outliers as objects distant from most other points and discusses measuring distance to the k-nearest neighbors.
This document discusses anomaly detection techniques. It begins with an introduction to anomaly detection and its applications in areas like intrusion detection, fraud detection, and healthcare. It then discusses the use of anomaly detection in AIOps and with graph databases. The document categorizes anomalies as point, contextual, or collective and describes methods for identifying outliers like extreme value analysis. It also discusses techniques for anomaly detection in time series data, including using recurrent neural networks, historical analysis with DBSCAN clustering, and time shift detection using cosine similarity. The document compares pros and cons of time shift detection and DBSCAN for anomaly detection.
This chapter discusses outlier analysis and various methods for outlier detection. It defines outliers as data objects that differ significantly from normal data. Several types of outliers are described, including global outliers that differ from all other data, contextual outliers that differ based on selected context attributes, and collective outliers where a group of objects collectively differ. Statistical, proximity-based, and clustering-based methods are some common approaches for outlier detection discussed in the chapter. Statistical approaches assume data follows a stochastic model, while proximity-based methods use distance measures and density-based methods to identify outliers. Clustering-based methods identify outliers as objects not belonging to large, dense clusters of normal data. Both supervised and unsupervised learning techniques can be applied to outlier detection.
Anomaly detection techniques aim to identify outliers or anomalies in datasets. Statistical approaches assume a data distribution and detect anomalies that differ significantly. Distance-based approaches measure distances between data points to find outliers that are far from neighbors. Clustering approaches group normal data and detect outliers in small clusters or far from other clusters. Challenges include determining the number of outliers, handling unlabeled data, and scaling to high dimensions where distances become similar.
The document discusses different sampling techniques used in surveys. It explains the key difference between population and sample. Some main points:
- Random sampling techniques like simple random sampling, stratified random sampling, and cluster sampling aim to select a sample that accurately represents the overall population. They reduce sampling error.
- Non-random techniques like convenience sampling and judgment sampling do not give all units an equal chance of selection. They do not help reduce sampling error.
- Random sampling is preferred as it can provide sufficiently accurate results while reducing resources needed for surveying an entire population. Non-random sampling is used for convenience.
This document provides an overview of qualitative data analysis (QDA) methods. It discusses the origins and current practices of QDA, with a focus on grounded theory. It describes different types of qualitative data that can be analyzed, including interviews, focus groups, observations, documents, and multimedia. The document outlines the QDA process, including data collection and analysis, coding, memo writing, and developing theories. It also discusses several QDA software programs and the steps involved in using AtlasTi for qualitative analysis.
The document outlines 8 steps for qualitative data analysis: 1) transcribe all data, 2) organize the data, 3) code the first set of field notes, 4) note personal reflections, 5) sort and sift through materials to identify patterns, themes, and relationships, 6) identify patterns and processes and test them in further data collection, 7) elaborate a small set of generalizations covering consistencies, 8) examine generalizations in relation to formal theories and constructs.
This document discusses various sampling methods used in research. It defines key terms like population, element, sample, and subject. It describes probability sampling methods like simple random sampling, systematic sampling, stratified random sampling, cluster sampling, and area sampling. It also discusses non-probability sampling. The document provides examples to illustrate different sampling designs and their purposes in gathering representative data from a population for research.
Survey on Various Classification Techniques in Data Miningijsrd.com
Dynamic Classification is an information mining (machine learning) strategy used to anticipate bunch participation for information cases. In this paper, we show the essential arrangement systems. A few significant sorts of arrangement technique including induction, Bayesian networks, k-nearest neighbor classifier, case-based reasoning, genetic algorithm and fuzzy logic techniques. The objective of this review is to give a complete audit of distinctive characterization procedures in information mining.
The document discusses statistical sampling methods for gathering data. It defines five sampling methods: random, systematic, stratified, cluster, and convenience sampling. Examples are provided to illustrate identifying sampling methods used and applying various sampling methods to select data. The objectives are to learn sampling method definitions, how to identify sampling methods in examples, and use sampling methods to choose data for analysis.
The document discusses key concepts in sampling techniques and survey methods, including defining a population and sample, different types of sampling designs (e.g. simple random sampling), the importance of a sampling frame, total survey design which considers all aspects of designing and implementing a survey from objectives to analysis, and provides an example of designing a sampling plan to estimate the average farm acreage and corn acreage based on a population of 4 farms.
The document discusses anomaly detection in data mining. It defines anomalies as data points that are considerably different than most other data points. It describes challenges in anomaly detection like determining how many outliers exist and finding outliers hidden among large amounts of normal data. It also discusses different approaches to anomaly detection, including graphical, statistical, distance-based, and clustering-based methods. Finally, it notes the importance of considering base rates when evaluating anomaly detection systems to avoid the base rate fallacy.
Knowledge discovery involves non-trivially extracting useful and previously unknown information from data. It includes data mining to detect patterns in prepared data. Knowledge discovery can be divided into classification, numerical prediction, association, and clustering and is used for applications like financial forecasting, targeted marketing, medical diagnosis, and fraud detection. Data mining can use labeled data with known attributes to predict unknown attributes through supervised learning, or unlabeled data without known attributes through unsupervised learning techniques like association rules and clustering.
This document provides an overview of sampling techniques and procedures. It begins with definitions of key terms like population, sample, and sampling. It then outlines the sampling design process, which includes defining the target population, determining the sampling frame, selecting a sampling technique, determining sample size, and executing sampling. The document categorizes sampling techniques into non-probability and probability methods. It provides examples and descriptions of specific techniques like simple random sampling, stratified sampling, and snowball sampling. Tables summarize and compare the strengths and weaknesses of different sampling approaches.
Classification is a data analysis technique used to predict class membership for new observations based on a training set of previously labeled examples. It involves building a classification model during a training phase using an algorithm, then testing the model on new data to estimate accuracy. Some common classification algorithms include decision trees, Bayesian networks, neural networks, and support vector machines. Classification has applications in domains like medicine, retail, and entertainment.
Data Visualization in Exploratory Data AnalysisEva Durall
This document outlines activities for exploring equity in science education outside the classroom using data visualization. It introduces exploratory data analysis and how data visualization can help generate hypotheses from data. The activities include analyzing an interactive map of science education organizations, and creating visualizations to explore equity indicators like access, diversity, and inclusion. Effective visualization requires defining goals, finding relevant data, and experimenting with different chart types to answer questions arising from the data.
The document discusses different types of sampling designs used in research, including probability and non-probability sampling. Probability sampling methods aim to give all members of the population an equal chance of being selected and include simple random sampling, systematic sampling, stratified sampling, and cluster sampling. Non-probability sampling methods do not use random selection and include convenience sampling, purposive sampling, and quota sampling. The key factors to consider in sampling design are determining the target population, parameters of interest, sampling frame, appropriate sampling method, and sample size.
The document provides an overview of grounded theory methodology for analyzing qualitative data. It discusses open, axial, and selective coding as the three stages of coding in grounded theory. Open coding involves preliminary labeling of raw data. Axial coding identifies relationships between open codes. Selective coding identifies broader themes by focusing on a core category and relating other categories to it. Coding frames, memos, and constant comparison are also important aspects of grounded theory analysis.
Classification and prediction models are used to categorize data or predict unknown values. Classification predicts categorical class labels to classify new data based on attributes in a training set, while prediction models continuous values. Common applications include credit approval, marketing, medical diagnosis, and treatment analysis. The classification process involves building a model from a training set and then using the model to classify new data, estimating accuracy on a test set.
The document discusses the differences and similarities between classification and prediction, providing examples of how classification predicts categorical class labels by constructing a model based on training data, while prediction models continuous values to predict unknown values, though the process is similar between the two. It also covers clustering analysis, explaining that it is an unsupervised technique that groups similar data objects into clusters to discover hidden patterns in datasets.
This document discusses various techniques for data classification including decision tree induction, Bayesian classification methods, rule-based classification, and classification by backpropagation. It covers key concepts such as supervised vs. unsupervised learning, training data vs. test data, and issues around preprocessing data for classification. The document also discusses evaluating classification models using metrics like accuracy, precision, recall, and F-measures as well as techniques like holdout validation, cross-validation, and bootstrap.
This document discusses anomaly detection techniques. It begins with an introduction to anomaly detection and its applications in areas like intrusion detection, fraud detection, and healthcare. It then discusses the use of anomaly detection in AIOps and with graph databases. The document categorizes anomalies as point, contextual, or collective and describes methods for identifying outliers like extreme value analysis. It also discusses techniques for anomaly detection in time series data, including using recurrent neural networks, historical analysis with DBSCAN clustering, and time shift detection using cosine similarity. The document compares pros and cons of time shift detection and DBSCAN for anomaly detection.
This chapter discusses outlier analysis and various methods for outlier detection. It defines outliers as data objects that differ significantly from normal data. Several types of outliers are described, including global outliers that differ from all other data, contextual outliers that differ based on selected context attributes, and collective outliers where a group of objects collectively differ. Statistical, proximity-based, and clustering-based methods are some common approaches for outlier detection discussed in the chapter. Statistical approaches assume data follows a stochastic model, while proximity-based methods use distance measures and density-based methods to identify outliers. Clustering-based methods identify outliers as objects not belonging to large, dense clusters of normal data. Both supervised and unsupervised learning techniques can be applied to outlier detection.
Anomaly detection techniques aim to identify outliers or anomalies in datasets. Statistical approaches assume a data distribution and detect anomalies that differ significantly. Distance-based approaches measure distances between data points to find outliers that are far from neighbors. Clustering approaches group normal data and detect outliers in small clusters or far from other clusters. Challenges include determining the number of outliers, handling unlabeled data, and scaling to high dimensions where distances become similar.
The document discusses different sampling techniques used in surveys. It explains the key difference between population and sample. Some main points:
- Random sampling techniques like simple random sampling, stratified random sampling, and cluster sampling aim to select a sample that accurately represents the overall population. They reduce sampling error.
- Non-random techniques like convenience sampling and judgment sampling do not give all units an equal chance of selection. They do not help reduce sampling error.
- Random sampling is preferred as it can provide sufficiently accurate results while reducing resources needed for surveying an entire population. Non-random sampling is used for convenience.
This document provides an overview of qualitative data analysis (QDA) methods. It discusses the origins and current practices of QDA, with a focus on grounded theory. It describes different types of qualitative data that can be analyzed, including interviews, focus groups, observations, documents, and multimedia. The document outlines the QDA process, including data collection and analysis, coding, memo writing, and developing theories. It also discusses several QDA software programs and the steps involved in using AtlasTi for qualitative analysis.
The document outlines 8 steps for qualitative data analysis: 1) transcribe all data, 2) organize the data, 3) code the first set of field notes, 4) note personal reflections, 5) sort and sift through materials to identify patterns, themes, and relationships, 6) identify patterns and processes and test them in further data collection, 7) elaborate a small set of generalizations covering consistencies, 8) examine generalizations in relation to formal theories and constructs.
This document discusses various sampling methods used in research. It defines key terms like population, element, sample, and subject. It describes probability sampling methods like simple random sampling, systematic sampling, stratified random sampling, cluster sampling, and area sampling. It also discusses non-probability sampling. The document provides examples to illustrate different sampling designs and their purposes in gathering representative data from a population for research.
Survey on Various Classification Techniques in Data Miningijsrd.com
Dynamic Classification is an information mining (machine learning) strategy used to anticipate bunch participation for information cases. In this paper, we show the essential arrangement systems. A few significant sorts of arrangement technique including induction, Bayesian networks, k-nearest neighbor classifier, case-based reasoning, genetic algorithm and fuzzy logic techniques. The objective of this review is to give a complete audit of distinctive characterization procedures in information mining.
The document discusses statistical sampling methods for gathering data. It defines five sampling methods: random, systematic, stratified, cluster, and convenience sampling. Examples are provided to illustrate identifying sampling methods used and applying various sampling methods to select data. The objectives are to learn sampling method definitions, how to identify sampling methods in examples, and use sampling methods to choose data for analysis.
The document discusses key concepts in sampling techniques and survey methods, including defining a population and sample, different types of sampling designs (e.g. simple random sampling), the importance of a sampling frame, total survey design which considers all aspects of designing and implementing a survey from objectives to analysis, and provides an example of designing a sampling plan to estimate the average farm acreage and corn acreage based on a population of 4 farms.
The document discusses anomaly detection in data mining. It defines anomalies as data points that are considerably different than most other data points. It describes challenges in anomaly detection like determining how many outliers exist and finding outliers hidden among large amounts of normal data. It also discusses different approaches to anomaly detection, including graphical, statistical, distance-based, and clustering-based methods. Finally, it notes the importance of considering base rates when evaluating anomaly detection systems to avoid the base rate fallacy.
Knowledge discovery involves non-trivially extracting useful and previously unknown information from data. It includes data mining to detect patterns in prepared data. Knowledge discovery can be divided into classification, numerical prediction, association, and clustering and is used for applications like financial forecasting, targeted marketing, medical diagnosis, and fraud detection. Data mining can use labeled data with known attributes to predict unknown attributes through supervised learning, or unlabeled data without known attributes through unsupervised learning techniques like association rules and clustering.
This document provides an overview of sampling techniques and procedures. It begins with definitions of key terms like population, sample, and sampling. It then outlines the sampling design process, which includes defining the target population, determining the sampling frame, selecting a sampling technique, determining sample size, and executing sampling. The document categorizes sampling techniques into non-probability and probability methods. It provides examples and descriptions of specific techniques like simple random sampling, stratified sampling, and snowball sampling. Tables summarize and compare the strengths and weaknesses of different sampling approaches.
Classification is a data analysis technique used to predict class membership for new observations based on a training set of previously labeled examples. It involves building a classification model during a training phase using an algorithm, then testing the model on new data to estimate accuracy. Some common classification algorithms include decision trees, Bayesian networks, neural networks, and support vector machines. Classification has applications in domains like medicine, retail, and entertainment.
Data Visualization in Exploratory Data AnalysisEva Durall
This document outlines activities for exploring equity in science education outside the classroom using data visualization. It introduces exploratory data analysis and how data visualization can help generate hypotheses from data. The activities include analyzing an interactive map of science education organizations, and creating visualizations to explore equity indicators like access, diversity, and inclusion. Effective visualization requires defining goals, finding relevant data, and experimenting with different chart types to answer questions arising from the data.
The document discusses different types of sampling designs used in research, including probability and non-probability sampling. Probability sampling methods aim to give all members of the population an equal chance of being selected and include simple random sampling, systematic sampling, stratified sampling, and cluster sampling. Non-probability sampling methods do not use random selection and include convenience sampling, purposive sampling, and quota sampling. The key factors to consider in sampling design are determining the target population, parameters of interest, sampling frame, appropriate sampling method, and sample size.
The document provides an overview of grounded theory methodology for analyzing qualitative data. It discusses open, axial, and selective coding as the three stages of coding in grounded theory. Open coding involves preliminary labeling of raw data. Axial coding identifies relationships between open codes. Selective coding identifies broader themes by focusing on a core category and relating other categories to it. Coding frames, memos, and constant comparison are also important aspects of grounded theory analysis.
Classification and prediction models are used to categorize data or predict unknown values. Classification predicts categorical class labels to classify new data based on attributes in a training set, while prediction models continuous values. Common applications include credit approval, marketing, medical diagnosis, and treatment analysis. The classification process involves building a model from a training set and then using the model to classify new data, estimating accuracy on a test set.
The document discusses the differences and similarities between classification and prediction, providing examples of how classification predicts categorical class labels by constructing a model based on training data, while prediction models continuous values to predict unknown values, though the process is similar between the two. It also covers clustering analysis, explaining that it is an unsupervised technique that groups similar data objects into clusters to discover hidden patterns in datasets.
This document discusses various techniques for data classification including decision tree induction, Bayesian classification methods, rule-based classification, and classification by backpropagation. It covers key concepts such as supervised vs. unsupervised learning, training data vs. test data, and issues around preprocessing data for classification. The document also discusses evaluating classification models using metrics like accuracy, precision, recall, and F-measures as well as techniques like holdout validation, cross-validation, and bootstrap.
Cluster analysis is an unsupervised learning technique used to group similar objects together. It identifies clusters of objects such that objects within a cluster are more closely related to each other than objects in different clusters. Common applications of cluster analysis include document clustering, market segmentation, and identifying types of customers or animals. Popular clustering algorithms include k-means, k-medoids, hierarchical clustering, density-based clustering, and grid-based clustering.
Chapter 4 Classification in data sience .pdfAschalewAyele2
This document discusses data mining tasks related to predictive modeling and classification. It defines predictive modeling as using historical data to predict unknown future values, with a focus on accuracy. Classification is described as predicting categorical class labels based on a training set. Several classification algorithms are mentioned, including K-nearest neighbors, decision trees, neural networks, Bayesian networks, and support vector machines. The document also discusses evaluating classification performance using metrics like accuracy, precision, recall, and a confusion matrix.
This document provides an introduction to machine learning for data science. It discusses the applications and foundations of data science, including statistics, linear algebra, computer science, and programming. It then describes machine learning, including the three main categories of supervised learning, unsupervised learning, and reinforcement learning. Supervised learning algorithms covered include logistic regression, decision trees, random forests, k-nearest neighbors, and support vector machines. Unsupervised learning methods discussed are principal component analysis and cluster analysis.
This document discusses WEKA, an open-source data mining and machine learning tool. It summarizes how WEKA was used to analyze a bike sharing dataset from Washington D.C. to predict bike usage. Different WEKA techniques were explored, including classification algorithms like J48 and Naive Bayes. J48 performed best by visualizing decision trees. Clustering was also attempted but seasonal patterns were only partially distinguished. Overall, the dataset seemed better suited to classification than clustering for predicting bike usage.
Data mining involves finding hidden patterns in large datasets. It differs from traditional data access in that the query may be unclear, the data has been preprocessed, and the output is an analysis rather than a data subset. Data mining algorithms attempt to fit models to the data by examining attributes, criteria for preference of one model over others, and search techniques. Common data mining tasks include classification, regression, clustering, association rule learning, and prediction.
This document discusses cluster analysis and clustering algorithms. It defines a cluster as a collection of similar data objects that are dissimilar from objects in other clusters. Unsupervised learning is used with no predefined classes. Popular clustering algorithms include k-means, hierarchical, density-based, and model-based approaches. Quality clustering produces high intra-class similarity and low inter-class similarity. Outlier detection finds dissimilar objects to identify anomalies.
Cluster analysis is an unsupervised learning technique that groups similar data objects into clusters. It finds internal structures within unlabeled data by grouping objects based on their characteristics. Clustering is used to gain insight into data distribution and as a preprocessing step for other algorithms. Some applications of clustering include marketing, land use analysis, insurance risk assessment, and city planning. The quality of clustering depends on how well it separates objects within a cluster from objects in other clusters. Hierarchical clustering creates clusters by iteratively merging or splitting groups of objects based on their distances in a dendrogram.
Classification models are used to categorize data into discrete classes or categories. For example, classifying loan applications as "safe" or "risky". The classification process involves building a classifier or model from training data using a classification algorithm, then applying the classifier to new data to categorize it. Prediction models are used to predict continuous numeric values, like estimating how much a customer will spend on a computer based on their income and occupation. The main difference is that classification predicts discrete classes while prediction estimates numeric values.
Basics of machine learning. Fundamentals of machine learning. These slides are collected from different learning materials and organized into one slide set.
Advanced Working Principles on Supervised and Unsupervised LearningNahin Kumar Dey
This document provides an overview of supervised and unsupervised machine learning. It discusses that supervised learning involves labeled training data and learns a function to map inputs to outputs, while unsupervised learning finds hidden patterns in unlabeled data through techniques like clustering and association. Specific supervised learning techniques covered are regression to predict continuous values and classification to predict discrete classes, while clustering is discussed as a common unsupervised learning method. The pros and cons of both approaches are also summarized.
Graph Theory: Matrix representation of graphsAshikur Rahman
The document discusses different matrix representations of graphs:
1) Incidence matrices represent the relationship between vertices and edges, with each column having two 1s. Circuit matrices represent circuits, with each row as a circuit vector. Cut-set matrices represent edge sets whose removal disconnects the graph.
2) Path matrices represent paths between vertex pairs, with columns of all 0s/1s indicating edges not/in every path. Adjacency matrices directly encode vertex connectivity.
3) Exercises are provided to construct the incidence matrix, circuit matrix, fundamental circuit matrix, and cut-set matrix for a given graph.
This document provides guidance on writing a statement of purpose (SOP) for graduate school applications. It defines an SOP as a reflection of an applicant's personality and background that explains who they are, why they are applying, and what they want to achieve in the future. A good SOP allows admissions committees to learn about an applicant's experiences and skills, and can help overcome weaknesses. The document recommends including specifics about an applicant's area of interest, how their background prepares them, what goals they have for the program, and why the particular program is a good fit. It also provides formatting tips and suggests focusing on relevant strengths while maintaining flow and avoiding irrelevant or flattering information.
The document discusses cut-sets and cut-vertices in graphs. It defines a cut-set as a set of edges whose removal disconnects a connected graph. Cut-sets always separate a graph into two disconnected pieces and reduce the graph's rank by one. Theorems are presented regarding the relationship between cut-sets and spanning trees, including that every cut-set must contain at least one branch from every spanning tree. Fundamental cut-sets are also introduced with respect to spanning trees.
The document discusses properties and theorems related to trees in graph theory. Some key points include:
- A tree is a connected acyclic graph with n vertices that has n-1 edges.
- There is a one-to-one correspondence between labeled trees with n vertices and sequences of n-2 labels, as proven by Cayley's theorem.
- Every connected graph has at least one spanning tree, which is a subgraph that contains all vertices. Fundamental circuits are formed when a chord is added to a spanning tree.
- Cyclic interchange can be used to generate all possible spanning trees by adding and removing edges.
1. The document discusses different types of walks and paths in graphs, including closed walks, open walks, paths, and circuits.
2. It also covers Euler graphs and defines an Euler line as a closed walk that goes through every edge exactly once. It presents the theorem that a connected graph is an Euler graph if and only if all vertices have even degree.
3. The document discusses operations that can be performed on graphs, including union, intersection, and ring sum. It also covers decomposition of graphs into subgraphs.
This document discusses cybercrimes and cybercriminals. It defines cybercrime as a computer-oriented crime that threatens privacy, security and reliability in the virtual world. Some common cybercrimes include cyberbullying, cyber extortion, phishing, identity theft, and different types of online scams. The document also categorizes cybercriminals and hackers, distinguishing between non-professionals like script kiddies, social workers like hacktivists, professionals like white hat and red hat hackers, and criminals like cyber terrorists and black hat hackers. Insider threats from current and former employees are also addressed. Different hacking techniques like social engineering are outlined.
The document discusses online consumer behavior and e-commerce marketing strategies. Some key points:
- Around 75% of U.S. households now have broadband internet access, though growth is slowing. Intensity and scope of online usage is increasing.
- Common online marketing strategies discussed include search engine marketing, display ads, email marketing, affiliate marketing, social media marketing, and mobile marketing.
- Models of online consumer behavior are presented, outlining the 5 stages of an online purchasing decision. Trust and convenience are important factors for online purchases.
Signature verification Using SIFT FeaturesAshikur Rahman
This document presents research on offline signature verification using local keypoint features. It discusses existing challenges in offline signature verification like different signature orientations and image noise. The objective is to develop a robust method for offline signature verification that can handle noise, orientation variations, and different writing styles. The proposed method uses Harris corner detection to extract keypoints, and creates a 128-bin feature descriptor for each keypoint. Keypoint matching and classification using KNN is then used to verify signatures. Future work includes implementing the proposed method and improving its robustness to rotations, noise, and ink variations with minimal complexity.
How to Share Accounts Between Companies in Odoo 18Celine George
In this slide we’ll discuss on how to share Accounts between companies in odoo 18. Sharing accounts between companies in Odoo is a feature that can be beneficial in certain scenarios, particularly when dealing with Consolidated Financial Reporting, Shared Services, Intercompany Transactions etc.
This slide is an exercise for the inquisitive students preparing for the competitive examinations of the undergraduate and postgraduate students. An attempt is being made to present the slide keeping in mind the New Education Policy (NEP). An attempt has been made to give the references of the facts at the end of the slide. If new facts are discovered in the near future, this slide will be revised.
This presentation is related to the brief History of Kashmir (Part-I) with special reference to Karkota Dynasty. In the seventh century a person named Durlabhvardhan founded the Karkot dynasty in Kashmir. He was a functionary of Baladitya, the last king of the Gonanda dynasty. This dynasty ruled Kashmir before the Karkot dynasty. He was a powerful king. Huansang tells us that in his time Taxila, Singhpur, Ursha, Punch and Rajputana were parts of the Kashmir state.
As of 5/14/25, the Southwestern outbreak has 860 cases, including confirmed and pending cases across Texas, New Mexico, Oklahoma, and Kansas. Experts warn this is likely a severe undercount. The situation remains fluid, with case numbers expected to rise. Experts project the outbreak could last up to a year.
CURRENT CASE COUNT: 860 (As of 5/14/2025)
Texas: 718 (+6) (62% of cases are in Gaines County)
New Mexico: 71 (92.4% of cases are from Lea County)
Oklahoma: 17
Kansas: 54 (+6) (38.89% of the cases are from Gray County)
HOSPITALIZATIONS: 102 (+2)
Texas: 93 (+1) - This accounts for 13% of all cases in Texas.
New Mexico: 7 – This accounts for 9.86% of all cases in New Mexico.
Kansas: 2 (+1) - This accounts for 3.7% of all cases in Kansas.
DEATHS: 3
Texas: 2 – This is 0.28% of all cases
New Mexico: 1 – This is 1.41% of all cases
US NATIONAL CASE COUNT: 1,033 (Confirmed and suspected)
INTERNATIONAL SPREAD (As of 5/14/2025)
Mexico: 1,220 (+155)
Chihuahua, Mexico: 1,192 (+151) cases, 1 fatality
Canada: 1,960 (+93) (Includes Ontario’s outbreak, which began November 2024)
Ontario, Canada – 1,440 cases, 101 hospitalizations
The role of wall art in interior designingmeghaark2110
Wall art and wall patterns are not merely decorative elements, but powerful tools in shaping the identity, mood, and functionality of interior spaces. They serve as visual expressions of personality, culture, and creativity, transforming blank and lifeless walls into vibrant storytelling surfaces. Wall art, whether abstract, realistic, or symbolic, adds emotional depth and aesthetic richness to a room, while wall patterns contribute to structure, rhythm, and continuity in design. Together, they enhance the visual experience, making spaces feel more complete, welcoming, and engaging. In modern interior design, the thoughtful integration of wall art and patterns plays a crucial role in creating environments that are not only beautiful but also meaningful and memorable. As lifestyles evolve, so too does the art of wall decor—encouraging innovation, sustainability, and personalized expression within our living and working spaces.
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Final Evaluation.docx...........................l1bbyburrell
Machine learning algorithms for data mining
1. Machine Learning Methods for
Data Mining
Based on-
Data Mining: Concepts and Techniques
Han, Kamber & Pei
A.B.M. Ashikur Rahman
Asst. Professor,
Dept. of CSE, IUT
2. Data Mining
Knowledge Discovery from Data (KDD) process steps-
• Data Cleaning
• Data Integration
• Data Selection
• Data Transformation
• Pattern Mining
• Pattern Evaluation
• Knowledge Representation
e.g.-
Frequent itemsets,
Association rule (Strong/week)
3. 3
Supervised vs. Unsupervised Learning
• Supervised learning (classification)
• Supervision: The training data (observations, measurements, etc.) are
accompanied by labels indicating the class of the observations
• New data is classified based on the training set
• Unsupervised learning (clustering)
• The class labels of training data is unknown
• Given a set of measurements, observations, etc. with the aim of establishing the
existence of classes or clusters in the data
4. 4
Classification vs. Numeric Prediction
• Classification
• predicts categorical class labels (discrete or nominal)
• classifies data (constructs a model) based on the training set and the values (class
labels) in a classifying attribute and uses it in classifying new data
• Numeric Prediction
• models continuous-valued functions, i.e., predicts unknown or missing values
• Typical applications
• Credit/loan approval:
• Medical diagnosis: if a tumor is cancerous or benign
• Fraud detection: if a transaction is fraudulent
• Web page categorization: which category it is
Prediction Problems:
5. 5
Classification—A Two-Step Process
• Model construction: describing a set of predetermined classes
• Each tuple/sample is assumed to belong to a predefined class, as determined by the class label
attribute
• The set of tuples used for model construction is training set
• The model is represented as classification rules, decision trees, or mathematical formulae
• Model usage: for classifying future or unknown objects
• Estimate accuracy of the model
• The known label of test sample is compared with the classified result from the model
• Accuracy rate is the percentage of test set samples that are correctly classified by the model
• Test set is independent of training set (otherwise overfitting)
• If the accuracy is acceptable, use the model to classify new data
• Note: If the test set is used to select models, it is called validation (test) set
6. 6
Process (1): Model Construction
Training
Data
NAME RANK YEARS TENURED
Mike Assistant Prof 3 no
Mary Assistant Prof 7 yes
Bill Professor 2 yes
Jim Associate Prof 7 yes
Dave Assistant Prof 6 no
Anne Associate Prof 3 no
Classification
Algorithms
IF rank = ‘professor’
OR years > 6
THEN tenured = ‘yes’
Classifier
(Model)
7. 7
Process (2): Using the Model in Prediction
Classifier
Testing
Data
NAME RANK YEARS TENURED
Tom Assistant Prof 2 no
Merlisa Associate Prof 7 no
George Professor 5 yes
Joseph Assistant Prof 7 yes
Unseen Data
(Jeff, Professor, 4)
Tenured?
8. Classification Methods
• Decision Tree Induction
• Naïve Bayesian Classification
• Rule based Classification
• Bayesian Belief Network
• Support Vector Machine (SVM) etc.
9. 9
What is Cluster Analysis?
• Cluster: A collection of data objects
• similar (or related) to one another within the same group
• dissimilar (or unrelated) to the objects in other groups
• Cluster analysis (or clustering, data segmentation, …)
• Finding similarities between data according to the characteristics found in the data
and grouping similar data objects into clusters
• Unsupervised learning: no predefined classes (i.e., learning by observations vs.
learning by examples: supervised)
• Typical applications
• As a stand-alone tool to get insight into data distribution
• As a preprocessing step for other algorithms
10. 10
Clustering for Data Understanding and Applications
• Biology: taxonomy of living things: kingdom, phylum, class, order, family, genus and species
• Information retrieval: document clustering
• Land use: Identification of areas of similar land use in an earth observation database
• Marketing: Help marketers discover distinct groups in their customer bases, and then use this
knowledge to develop targeted marketing programs
• City-planning: Identifying groups of houses according to their house type, value, and geographical
location
• Earth-quake studies: Observed earth quake epicenters should be clustered along continent faults
• Climate: understanding earth climate, find patterns of atmospheric and ocean
• Economic Science: market resarch
11. 11
Clustering as a Preprocessing Tool (Utility)
• Summarization:
• Preprocessing for regression, PCA, classification, and association analysis
• Compression:
• Image processing: vector quantization
• Finding K-nearest Neighbors
• Localizing search to one or a small number of clusters
• Outlier detection
• Outliers are often viewed as those “far away” from any cluster
12. Quality: What Is Good Clustering?
• A good clustering method will produce high quality clusters
• high intra-class similarity: cohesive within clusters
• low inter-class similarity: distinctive between clusters
• The quality of a clustering method depends on
• the similarity measure used by the method
• its implementation, and
• Its ability to discover some or all of the hidden patterns
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13. Measure the Quality of Clustering
• Dissimilarity/Similarity metric
• Similarity is expressed in terms of a distance function, typically metric: d(i, j)
• The definitions of distance functions are usually rather different for interval-
scaled, boolean, categorical, ordinal ratio, and vector variables
• Weights should be associated with different variables based on applications and
data semantics
• Quality of clustering:
• There is usually a separate “quality” function that measures the “goodness” of a
cluster.
• It is hard to define “similar enough” or “good enough”
• The answer is typically highly subjective
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14. Major Clustering Approaches (I)
• Partitioning approach:
• Construct various partitions and then evaluate them by some criterion, e.g., minimizing the sum
of square errors
• Typical methods: k-means, k-medoids, CLARANS
• Hierarchical approach:
• Create a hierarchical decomposition of the set of data (or objects) using some criterion
• Typical methods: Diana, Agnes, BIRCH, CAMELEON
• Density-based approach:
• Based on connectivity and density functions
• Typical methods: DBSACN, OPTICS, DenClue
• Grid-based approach:
• based on a multiple-level granularity structure
• Typical methods: STING, WaveCluster, CLIQUE
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