Huffman coding is a method of compressing data by assigning variable-length codes to characters based on their frequency of occurrence. It creates a binary tree structure where the characters with the lowest frequencies are assigned the longest binary codes. This allows data to be compressed more efficiently compared to a fixed-length coding scheme. Huffman coding is proven to be an optimal prefix code, meaning no other prefix coding method can compress the data more than Huffman coding for a given frequency distribution.